This report provides a comprehensive analysis of Samsung's marketing environment, integrated marketing communication (IMC) strategies, and the role of data analytics in its overall marketing approach. It begins with a company profile, highlighting Samsung's key strengths and market position. The report then delves into a detailed marketing environment analysis, encompassing both internal and external factors, including a SWOT analysis and Porter's Five Forces model. It further examines the macro-environmental factors using SLEPTS analysis, covering social, legal, economic, political, technological, and sustainability aspects. The report elaborates on Samsung's integrated marketing communication efforts, emphasizing the marketing communication mix and the DRIP model. Finally, it explores how Samsung integrates online and offline media channels to enhance its marketing effectiveness. The analysis provides valuable insights into Samsung's strategic marketing decisions and its ability to adapt to the dynamic market environment.