Samsung Marketing Management: Analyzing Environment & Impact Factors

This report provides an analysis of Samsung's marketing environment, focusing on the factors that impact its marketing activities. It identifies political, economic, social, and competitive elements, along with internal factors like competitor strategies, industry conditions, consumer demands, and the company's market position. The report discusses how these factors influence Samsung's marketing strategies and offers recommendations such as emphasizing digital marketing and innovation-driven approaches to enhance market share. The conclusion highlights the importance of effective marketing management for smooth operations and sustained growth, emphasizing the need for continuous evaluation and adaptation to market dynamics. Desklib provides a platform for students to access similar solved assignments and resources.