Samsung's Marketing Promotion: Tactics and Growth Strategies

This report analyzes Samsung's promotion strategy within the 4Ps of the marketing mix. It highlights the importance of promotion in Samsung's growth strategy, emphasizing the use of varied media platforms to advertise products. Samsung utilizes both traditional media like television and radio for wider reach and online mediums such as social media and digital media for cost-effective promotion. The report also suggests the use of social media influencers and the creation of engaging social media posts targeted at specific customer segments. It references the importance of resourceful information and effective consumer influence across all media channels, underscoring Samsung's approach to maintaining a strong market presence through strategic promotion.

4 PS of marketing mix
Promotion mix require to create plan of actions to attain their desirable outcomes in the field of the market place. By creating tactics that follows several aspects of
each factors that will be capable to attain wider term of marketing tactics in the management of Samsung (Kiernan, and Director, 2021). The marketing mix has
been termed as the collection of marketing tools that the business utilise to follows their marketing goals in the field of the target market.
Why is Promotion important?
It uses varied media platforms to advertise their
goods. It utilise traditional media in which they
involves promotion channels by which they
advertise on television and radio. It is advantageous
by having larger reach of the skills to influence
higher number of individuals. It utilise online
medium such as social and as well as digital media
of promotion that is cheaper and advantageous for
Samsung.
Growth strategy
It uses varied media platforms to advertise their
goods. It utilise traditional media in which they
involves promotion channels by which they
advertise on television and radio. It is advantageous
by having larger reach of the skills to influence
higher number of individuals. It utilise online
medium such as social and as well as digital media
of promotion that is cheaper and advantageous for
Samsung. It also involves banner advertisement
such as Search Engine Optimization and developing
its blog. They should create social media posts that
are effectively suitable to their orientated targeted
customers.
Samsung’s product strategy
Management of Samsung hire social media
influencers to promote their goods and services.
They should start an advertising campaign where
resourceful information that are offered to
consumers on all media channels.
References
• Kiernan, S.M. and Director, F.M.M., 2021
The Unskilled, Semi-skilled, Firms and the
Organisation of Training–A Few Points of
View.
• Tuchowski, M., 2021. Ethnic Media in the
Age of Migration. The Role of the Polish
Ethnic Media in the Process of Social
Integration of Poles in the United Kingdom
after May 2004–Media Producers’
Perspective.