Marketing Proposal: Analyzing Samsung's Mobile Phone Strategies

This report presents a marketing proposal for Samsung, focusing on the benefits of market research and its process, including identifying problems, setting objectives, designing research, planning samples, collecting and analyzing data, and formulating conclusions. The report then delves into the marketing mix (product, price, place, promotion) and how Samsung targets its customers, particularly with the J7 prime model. It also discusses how cultural differences can alter marketing messages, emphasizing the importance of adapting strategies to resonate with diverse audiences. The analysis highlights how Samsung leverages these elements to maximize sales revenue and maintain its market position, considering both internal employee perspectives and external market trends. The proposal emphasizes the importance of market research in understanding customer needs, mitigating risks, and planning future marketing strategies.

Marketing
Proposal

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Benefits and process of conducting market research.......................................................................1
Marketing Mix towards target market customers and How cultural differences can alter
marketing messages. .......................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Marketing proposal of the company takes its services or products in the market and helps
to get maximum profit returns. Present report is based on marketing proposal of Samsung, it is a
well-known brand in cell phone industries. It will discuss about the research benefits of
conducting marketing research. Furthermore, it will explain marketing mix of the product and
services which engage customers towards the company. Along with that, it will focus on the
target services to promote product of the company. It will also describe some cultural factors
which affects company’s marketing message.
TASK 1
Benefits and process of conducting market research.
Marketing research is the tool to identify the market trend and current trend in the
environment (Alexopoulos and Karagiannidis, 2017). Company should adopt this tool in order to
make new product design. It is a kind of measurable tool which measures the possibilities and
risk in the market. Without having proper research, no company could find their best
opportunities and growth chance. To make best marketing proposal, company will handle big
market research in order to make new product design for the customer sustainability. Marketing
research is the process that links the producers, customers and the users of the company through
information used to identify. It helps to identify the new market actions, market information,
marketing opportunities, through this marketing tool Samsung also get to know its competitor’s
position and their product strategies (Competition, 2017). Furthermore, market research collects
some information and data which helps to make business marketing proposal. Marketing
proposal of Samsung will make on the basis effective marketing research. Some benefits of
market research are given below:
Guide and communicate with current potential customers: Market Research is the
long process in which researcher collects all necessary information and take feedback from the
customers in order to identify company position in the market. This process helps to recognise
the customer needs and wants. Furthermore, this is the best way to communicate with the
customers and maintain good relation with them as well. After, that company will implement this
implication sin the market plans (Hair Jr and Lukas, 2014).
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Helps to measure the market opportunities: Market research aids company to
determine the actual possibilities or growth ration in the market in order to make new market
proposal, this increases the opportunity of Samsung in order to prepare the best market proposal
for the company enhancement. According to the research, investigator does modification
accordingly (Kotler, 2015).
Market Research helps to mitigate risk factor: Through market research, Samsung
helps to find information on particular subject. For example, Samsung decided to launch new
phone J7 prime in the market before launching the product they measure the market condition
weather any other model is introduced or not. Then, they launch their own product. Overall, it
helps to measure the risk and mitigate their own risk factor.
Market Research helps to plan ahead: Research estimates their sales revenue of the
new product. So that, they easily measure their advertising expenditure required to achieve
maximum profits. This helps Samsung to measure their advertising cost.
Process of Market Research
 Identification and defining the problem: in the first stage of market research with start
with identification, research is always based on some facts and reasons, their help to
resolve the issues and problems facing by the company. In this first stage, Samsung will
analyse their problem and issues they are facing during the functioning or in order to
launch new product in the market (Morgan, 2016). They will make new market proposal.
For that, they need to take market research. Researcher of the Samsung will adopt
different effective tools and techniques to collect the relevant information and data.
 Statement of Research objectives: In the next process of market research after
determine the research problem that is low marketing of product due to some competitors
strategies (7 stages of Market research. 2017). To resolve those problems, company needs
to adopt market research to mitigate the risk and set one objective to come over them.
Such objectives may be stated in quantitative and qualitative terms. Every research
should have one objective and goal for which research will be conducted (Oda and
Billore, 2017).
 Planning the Research Design or Designing study: after setting the objective of
research, then next process is to developed research design, in this step investigator make
all designing plan for specifying the procedure for collecting data. Overall, it represents
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the overall action plan in which Samsung will adapt which techniques, they going to
adapt to make good product image in the market. This ensure that data collected are
relevant to the objectives.
 Planning the sample: after making the research design next process of market research
is to take sample, that for making research effectively how they get sample and collect
information from which source. In this step, Samsung needs to set their target population
to whom they going to target in order to achieve maximum sales revenue. What should be
the sample size, how large or how small? And how to select the sample size units to make
sample design (Pérez Santana and López, 2016).
 Data Collection: in this process investigator will collect relevant data in order to solve
problem. There are two ways of data collection: primary and secondary. Data can be
secondary in which researcher collects information through books, publication, articles
etc. besides this, data can be primary if researcher will take data through questionnaire,
interviews etc.
 Data Processing and analysis: after data has been collected next process is to convert
those data into proper format. Data processing helps determine data coding in order to
solving the problem. In this process, Samsung will convert its all collected information
into proper format to measure the problem in order to make the best marketing proposal.
 Formulating conclusion preparing and presenting the report: this is the final stage of
the market research where company comes to the conclusion point. Research report
clearly shows the solving measurements in order to fix problem solving approach.
On the basis of above mentioned research benefits and research process, it summarized that
research is the very much effective tool to fix issues the issue of product promotion. As per the
employees of Samsung, they give their suggestions on the topic that research in not very much
effective for product promotion of J7 prime, that research involves heavy cost and risk due to
which research is not very much effective for market proposal (Russell-Bennett and Baron,
2015). Besides this, few employees suggest that market research will help to get more
information about current trend and needs of the customers. So that, will help company to make
market proposal accordingly. This market research also helps company to promote their existing
product in the market.
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Marketing Mix towards target market customers and How cultural
differences can alter marketing messages.
Marketing mix is the most effective model in order to target and attract the customers
towards their products (Svensson, 2015). It makes new challenges and opportunities for the
company. Marketing mix involves their elements which helps Samsung through which they
measure their target customers and make market proposal accordingly. The main target of
Samsung is to promote their J7 prime in the market due to low sale they want to make more
awareness about the product to maximize sales revenue. There are mention below some elements
of marketing 4P's mix:
 Product: Product is the main item that build company image in the market. The core
product of Samsung is mobile phones. They launch new series and models in the market.
Through which they target group of customers. Samsung target customers are usually
range from the 20s to 50s. For teenagers who love to adopt new features and services
which are mostly technology savvy (Alexopoulos and Karagiannidis, 2017). Along with
that, they offer different kinds of products to their target market such as tablets, smart
phones and normal phones.
 Price: Pricing strategies also helps to promote the product in the market. Samsung prices
are affordable to the customers. Samsung uses different pricing strategies to attract target
group of customers such as skimming price, competitive pricing which helps to maximise
sales revenue. Samsung products are the best in the market, its product durability,
advanced features, dual advantage and product designs. These product attributes make
Samsung products best and unique. This also helps to set the product price as well.
 Place: Samsung is present through various channels to maintain its sustainability in the
market. It helps them to take best decision making approach. Samsung provides its
services or products across the world. Each customer can easily get Samsung mobile
phones anywhere at any time (Oda and Billore, 2017). This helps them to make place
anywhere. Due to high customer reach, they will easily get target group of customer
attraction and high sales. Samsung have long distribution channels and distributors who
provide Samsung products to the customers.
 Promotion: it is the last marketing 4P's that is promotion. Promotion is the most
significant marketing tool to promote product (Hair Jr and Lukas, 2014). Samsung uses
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multiple forms of promotion activities to get higher customer attraction. The cite firm
believes in advertisement and use the best tactics to pull the customer attraction. Also,
they launch their products in festive seasons with new offers to fascinate target group of
customers as well.
On the basis of above mention research benefits and research process, it summarized that
research is the very much effective tool to fix issues the issue of product promotion. As per the
employees of Samsung they give their suggestions on the topic that research in not very much
effective for product promotion of J7 prime, that research involves heavy cost and risk due to
which research is not very much effective for market proposal. Besides, few employees suggest
that market research will help to get more information about current trend and needs of the
customers. So that, will help company to make market proposal accordingly. This market
research also helps company to promote their existing product in the market (Pérez Santana and
López, 2016).
Marketing Mix towards target market customers and How cultural
differences can alter marketing messages.
Marketing mix is the most effective model in order to target the customers and attract
towards their organisation products. It makes new challenges and opportunities for the company.
Marketing mix involves their elements which helps Samsung through which they measure their
target customers and make market proposal accordingly. The main target of Samsung is to
promote their J7 prime in the market due to low sale they want to make more awareness about
the product to maximize sales revenue (Pérez Santana and López, 2016). There are mention
below some elements of marketing 4P's mix:
 Product: Product is the main item that build company image in the market. The core
product of Samsung is mobile phones. They launch new series and models in the market.
Through which they target group of customers. Samsung target customers are usually
range from the 20s to 50s. For teenagers who love to adopt new features and services
which are mostly technology savvy. Along with that they offer different kinds of product
to their target market such as tablets, smart phones, normal phones (Kotler, 2015).
 Price: Pricing strategies also helps to promote the product in the market. Samsung prices
are affordable to the customers. Samsung uses different pricing strategies to attract target
group of customers such as skimming price, competitive pricing which helps to maximize
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sales revenue. Samsung products are the best in the market, its product durability,
advanced features, dual advantage, product designs. These products attribute make
Samsung products best and unique (Hair Jr and Lukas, 2014). This also helps to set the
product price as well.
 Place: Samsung is present through various channel to maintain its sustainability in the
market. It helps them to take best decision making approach. Samsung provides its
services or products in across the world. Each customer can easily get Samsung mobile
phones anywhere at anytime. This helps them to make place anywhere. Due to high
customer reach they will easily get target group of customer attraction and high sales.
Samsung have long distribution channels and distributors who provide Samsung products
to the customers.
 Promotion: it is the last marketing 4P's that is promotion. Promotion is the most
significant marketing tool to promote product. Samsung uses multiple forms of
promotion activities to get higher customer attraction. Samsung believes in the
advertisement and use the best tactics to pull the customer attraction. Also, they launch
their products in festive seasons with new offers to get attract target group of customers
as well (Oda and Billore, 2017).
On the basis of above marketing mix, they summarized the marketing strategies
of Samsung through different marketing mix. This helps to attract target group of customers,
besides, there are many cultural examples which affects company Marketing strategies such as
given below:
 Cultural differences may affects the beliefs and values, on the other side colour
and product symbol may affects the Samsung marketing plan. For example due to
heavy colours and non attractive symbol of company may distract customers
towards the product (Oda and Billore, 2017).
 Due to changes in consumer behaviour they also may prefer less Samsung
products.
 Due to heavy substitution factor may customer not prefer to buy Samsung mobile
phones and switch to another company. Such as Apple, Gionii, One Plus etc
(Marketing Mix 4P's . 2015).
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CONCLUSION
From the above discussion, it summarized that marketing research is the most necessary
activity in order to mitigate future risk in the organisation. Furthermore, it discussed that due to
less promotional activities J7 prime get low public response accordingly from the market
research it can be found that company needs to make more effects in order to meet the needs of
marketing promotion.
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Illustration 1: The Marketing Mix
Source: (Marketing Mix 4P's . 2015)

REFERENCES
Books and Journals
Alexopoulos, A. B. and Karagiannidis, P., 2017. The Process of Employing Greek Ship
Officers Onboard Greek Ships: A Proposal for a New Recruiting Tool. In Strategic Innovative
Marketing (pp. 281-289). Springer. Cham.
Competition, P., 2017. RAGHURAM IYENGAR. Science. 36(1). pp.140-156.
Hair Jr, J. F. and Lukas, B., 2014. Marketing research (Vol. 2). McGraw-Hill Education
Australia.
Kotler, P., 2015. Framework for marketing management. Pearson Education India.
Morgan, J., 2016. Corporate Social Responsibility Scale Development Proposal.
In Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? (pp. 681-
681). Springer, Cham.
Oda, T. and Billore, S., 2017. A proposal of new rating method applying extended fuzzy
logic for the study of consumer behavior. In 12th Global Brand Conference-Academy of
Marketing’s SIG in Brand, Identity and Corporate Reputation, Kalmar, Sweden. April 26-28.
2017.
Pérez, J. L. R., Santana, Y. P. and López, P.H.M., 2016. Proposal of Data Processing
Platform for Direct Marketing Data. arXiv preprint arXiv:1609.01131.
Russell-Bennett, R. and Baron, S., 2015. Fresh thinking in services marketing:
contemporary, cutting-edge and creative thoughts. Journal of Services Marketing. 29(6/7).
pp.421-424.
Svensson, G., 2015. Broadening the Horizons of Bullwhip Effect: A Proposal.
In Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference (pp. 151-
151). Springer. Cham.
Online references
7 stages of Market research. 2017 [Online] Available through:
<http://www.yourarticlelibrary.com/marketing/7-stages-or-steps-involved-in-marketing-
research-process/27953>.
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Marketing Mix 4P's . 2015 [Online] Available through: <http://marketingmix.co.uk/>.
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