Samsung & Nike: Social Media Marketing Strategy, Ethics & Legal Risk

This assignment provides an analysis of Samsung and Nike's social media strategies, focusing on their goals, content strategy, and social media return on investment (SMROI). It evaluates Samsung's social media presence, recommends improvements, and calculates SMROI using the example of Coke's "Share a Coke" campaign. The assignment also addresses ethical concerns related to biometric frameworks and legal risks associated with social media campaigns, such as security breaches, offensive content, and legal implications. It suggests organizations should consider customer preferences and legal boundaries before posting content on social media platforms. Desklib offers a platform for students to access this and other solved assignments.

Q1. Brand: Samsung -What are social media goals?
Are they SMART? - Audit their social media presence
- What seems to be their content strategy?
- Measure their progress using visible social media metrics
- Recommend improvements on strategy and outcomes
Answer:
For a Brand like Samsung it is really important to be in contact with their customers on a daily basis and
Social media is that platform which has helped them achieve what their customers wants. Social media
helps creating awareness in the customers towards their new product launch and any other information
which they want to convey to mass population at same time. Not just Facebook, but twitter and
Instagram are more mobile at the current time which helps in promotions of new product launch or any
other information. They are highly active on social media to convey all the information to their loved
customers. Their Main strategy is promotion and information that could be reached to their customers
on a mass scale using all those social media platforms. The area which could be improved more wisely is
their feedback section, which currently doesn’t seem to be much effective but if that could be improved
they would stand at the top like they have always done.
Q2 Brand: Nike
Explain "Social Media Return on Investment" (SMROI) based on an existing organization, product or
event that you have chosen for Assignment 3. How do you calculate Social Media Return on Investment?
Answer:
According to IAB a survey showed that Coke stands at the top on Social media, Coke stands at top with
20 percent of the agencies and brands said for Coke "they do well on social media" also, Coke has lead
over the brand Nike which is also one of the top on social media with 15 percent followed by others
organizations. It all started when the new form of coke came on social media which was "Share a Coke"
which roughly increased their sales volume by 4 percent also the consumption of the product among
adults increased by roughly 7 percent. ROI measurements are thought calculate, Even if we take the
Example of "Share a coke" which increased the ROI for the brand, it still was headache to calculate it.
Also the calculation depends, whether you are taking revenue or any other value for the calculation. The
most used method is Profit / total investment (people hours, ad budget, etc.) X 100 = social media ROI
(as a percentage).

Q3 What are the ethical concerns in this case? Explain some of the ethical concerns for online
engagement in this case study?
Answer:
Through a close to record, the execution of biometric frameworks, as an example, relocation strategy is
tested. It functions the importance of along with no longer simply the dynamic funding of various
appearing artists, as an instance, enterprise, commonplace society, precise prison advisers and open
government in each open method for the use of biometric innovation, yet further constructing up
criteria for straightforwardness and responsibility as control components in said arrangement of
biometric frameworks. It uncovers two types of asymmetries in the usage of this form of innovation in
movement topics. From one viewpoint, there are contrasts among the records accumulated, put away,
recovered, refreshed, broke down and traded inside the 4 international locations dissected, which
prompts count on that the sending of biometric frameworks isn't homogeneous.
Q4 identify the relevant legal risks in the chosen social media campaign or event or brand that you have
chosen for your social media strategy assignment. What are some of the ways an organization can
address the legal concerns?
Answer:
The major risk in Social Media campaign is the breach of security which could lead to major data loss
which would affect the organization's status for future plans. Whenever an ad is released it contains so
many things and even if you don’t want it might be containing something that might offend the
audience, there are so many types of people in this world and nobody knows who may get offended at
which time so it’s a potential risk of social media. Then the Legal implications, on Social media you have
to stay in the boundaries of law so that you don’t break the law in any possible manner, an ad that you
posted on for example Facebook could be pulled after 2 years for evidence in some type of litigation
so it's also a potential risk of Social media. What could be done here is, before posting anything on social
media platform the choices of their customers must be in their minds