Royal Docks School of Business: Samsung Sustainable Operations Report

This report provides a comprehensive analysis of Samsung's sustainable operations and supply chain management. It begins with an introduction to sustainable operations and its application to Samsung, a multinational electronics company. Section 1 outlines Samsung's products, services, delivery processes, quality standards, supply chain, and the use of ICT. Section 2 delves into performance measurement techniques, theoretical comparisons, good practices, areas for improvement, and Samsung's operational strategies, including the use of value objectives and the 4Vs of operations management (Volume, Variety, Variation, and Visibility). Section 3 identifies weaknesses in Samsung's operational management, inefficient supply processes, system-related problems, a weak support system, lack of efficient IT systems, and mismanagement in various functions. The report concludes by emphasizing the importance of addressing these issues to achieve future success and gain a competitive edge. The report highlights the deviations from good practice/theoretical models and offers recommendations for improvement.

Sustainable Operations and
Supply Chain Management

Table of Contents
 Introduction
 Section 1
 Section 2
 Section 3
 Conclusion
 References

Introduction
Sustainable Operations and Supply Chain Management refers to the use of the various
types of approaches and methods under which the maximization of the overall level
of performance of the different types of organizations can be done which is quite
helpful in ensuring that the attainment of the overall goals and objectives in the
future can be done quite effectively and efficiently in the right manner (Bhardwaj,
2016). This report is based on Samsung. It is a South Korean multinational company
which is headquartered in Samsung Town, Seoul. In this report, there will be
assessment of the use of methods and techniques through which the overall level of
performance in the organizations can be made better effectively and efficiently.

Section 1
Samsung is a South Korean Company which deals in
providing electronic products to the different types of
customers in the market (Liu and et.al., 2017). Therefore,
in this way it can be said that the company is able to meet
out the wide range of needs and requirements of the
customers which helps in ensuring their higher
satisfaction level effectively and efficiently. Thus, it is
quite important that the analysis of the company can be
done prior to making a strategy about the way the use of
methods and techniques can be made so that the level of
performance can be maximized. The details about the
company are as follows-
Products and Services- Samsung is a
company which provides a wide range of
electronic products to the customers like
Refrigerators, A.C., T.V., Smartphones etc.
Therefore in this manner it can be said that
this company can ensure that the wide range
of products are provided to the customers.

CONTINUED...
 Delivery- This refers to the processes which are used by the organization to schedule
a delivery of its products.
 Quality standards- This means the different types of quality standards which are
required to be followed in order to provide the best products and services to the
customers.
 Supply chain- It is crucial that the use of efficient processes and methods can be
made so that the supply chain can be modified in order to attain the goals and
objectives in the future.
 Usage of ICT- ICT refers to Information and Communications Technology. It is
important because through making its use the overall systems and processes in IT can
be managed effectively and efficiently (Machado and et.al., 2017).

Section 2
It is important that the analysis of the organization is carried out which will be helpful in
ensuring that the different types of conclusions and recommendations can be derived in
a proper manner. The analysis of Samsung can be carried out in the following manner-
 Performance measurement techniques- The use of Performance measurement
techniques like QSDFC, Quality audit and Service Scape etc. can be made so that the
measurement of the level of performance can be done appropriately and therefore the
comparison can be carried out with the set standards to identify the deviations and
variances (Maditati and et.al., 2018).
 Comparison with theory- The use of a theoretical approach can be made so that the
assessment of the overall level of performance can be made and therefore the
conclusions and recommendations can be drawn.

CONTINUED…
 Indication of good practice- Good
practices are required to be identified within
the organizations so that the management of
these practices is carried out in a proper
manner to attain a higher-level of efficiency
and effectiveness.
 Identification of room for continuous
improvement- It is important that the
identification of room for continuous
improvement can be made within the
organizations so that the actions can be
taken for this particular purpose (Rajeev and
et.al., 2017).

CONTINUED…
 Operational activities of Samsung- The operational activities of Samsung are
quite important for it because they are helpful in ensuring that the company is able
to manage its work quite properly which therefore leads towards the attainment of
the future goals and objectives for the organization.
 Use of Operations Strategies by Samsung- The use of a wide range of Operations
Strategies can be made by Samsung because this can help it a lot to be able to
identify the particular way in which the enhancement in the overall efficiency and
effectiveness needs to be carried out which will further help in the right
management of work.

CONTINUED…
 Use of Value Objectives by Samsung- Samsung has set up Value Objectives for
itself which it is required to attain in the future. This will be helpful in ensuring that
the management of the work of the organization can be done in such a manner so
that it accomplishes its goals and objectives in a right way in the future quite
effectively and efficiently.

CONTINUED…
Use of 4V’s-
 The 4V’s of Operations Management which are used by Samsung are as follows-
 Volume- It is a significant tool because it helps in gaining the attention of the buyers.
Samsung produces its goods in bulk quantity.
 Variety- It refers to the variety of goods and services in and organization. Samsung
provides a wide range of goods and services to the customers.
 Variation- This refers to a variation in the change in demand due to the influence of
several factors. Samsung’s demand is impacted by the influence of different types of
factors.
 Visibility- It means the value chain of all of the company’s processes put together.
Samsung therefore has to make sure that its different processes are visible to the customers
and therefore helps in attracting them so that they can purchase the products and avail the
services of the company. This helps in enhancing the Brand Image of the company.

Section 3
It is important to analyze the management of operations within an organization so that
the conclusions and recommendations can be drawn. From the analysis, it is clear that
Samsung is a company in which there are deviations from the good
practice/theoretical models. The reasons which have been identified for this are
explained in the following manner-
 Weak operational management- The operational management in Samsung has
become weak due to which the management of the processes is not being done in a
proper manner (Sgarbossa and Russo, 2017).
 Inefficient supply processes- The operational management in Samsung has become
weak leading towards inefficient supply processes which are creating an impact on the
image of the company (Wang and Dai, 2018).

CONTINUED…
 System-related problems- In Samsung, there are plenty of system-related problems
which are being faced which affects the overall level of efficiency, effectiveness and
productivity of the systems and therefore creates an overall level of impact on it.
 Weak support system- Samsung’s support system has got weaker which
particularly affects the different types of customers of the company.
 Lack of efficient IT systems- In Samsung, there is a lack of efficient IT systems
which therefore affects the overall functioning within the company.