Comprehensive Report: Samsung PLC's Business Operations and Strategy

This report provides a comprehensive overview of Samsung PLC, a multinational company. It begins with an introduction outlining the company's objectives, vision, and mission, followed by a detailed background and history, tracing its evolution from a trading firm to a global electronics giant. The report examines Samsung's aims and objectives, including its goals for market share and innovation. It then delves into the company's mission and vision statements, highlighting its commitment to technological advancement and customer satisfaction. The current status and services of Samsung are analyzed, emphasizing its leading position in the smartphone market and its diverse range of offerings. The report concludes by summarizing Samsung's growth and competitive position. References include academic journals and research papers that support the analysis of Samsung's strategies and market performance.

SAMSUNG PLC

TABLE OF CONTENT
INTRODUCTION
Background and History of firm
Aim and objectives of firm
Mission and vision statement of organisation
Current status and services of organisation
CONCLUSION
REFERENCES

INTRODUCTION
 Every company start its business with specific objectives, vision and
mission that wants to achieve in specific years by delivering qualitative
services to large number of customers.
 Firms need to be effectively managed its various operation in order to
make optimum utilisation of available resources and attaint its respective
objective.
This presentation is about Samsung that is multinational company offering
qualitative products and services to people for earning large market share
and profitability.

Background and History of firm
Samsung is a private firm that was founded or established on 1 march, 1938 that
is 82 years ago by Lee Byung-chul as a trading firm. So over decades firms have
diversified its operation into textiles, securities, retail and food processing in
order to earn large amount of profit margin and customers share.
 Finally in 1960, Samsung enter into electronic, shipbuilding and construction
that have drives growth and development of business by increasing its overall
sales volume and profitability.
Therefore, in 1987 after death of Lee company have divided into four main
business group- CJ, Shinsegae, Hansol and Samsung group.
Company have globalised its operation and increase its electronic business since
1990 such as mobile phones that have resulted in enhancement in revenue and
market share of firm.

Aim and objectives of firm
One of the main aims of Samsung is to become largest company
in Information technology by providing services to customers
beyond their expectancy.
Therefore quantity goal of Samsung is to reach USD 400 billion
by improving or innovating products and services to fulfil needs
of people.
It also wants to become 10 world best working places so that
highly talented and skilled employees are motivated to be part of
organisation.
Samsung wants to grow, sustain its market share, profitability by
rendering best services to customers and marketing mix strategy.

Mission and vision statement of organisation
Mission statement of Samsung is “We will devote our both
technology and human resources in order to create or
manufacture products and services so that better can be served
to global society”.
On the other hand vision statement of company is that” To
inspire world by innovating products design and technologies
so that life of people can become better.
Therefore 2020 vision is “Inspire the world, create the future”
which stated that company wants to provided innovative and
differentiate electronic products to customers so that it can
retained its competitive positioning in market.

Current status and services of organisation
Currently Samsung is one of the leading smart phone vendors in
global market that is around 22% so it is strong competitors of
Apple.
 Company have employees nearly 300 thousand people across
worldwide so that requirements of maximum number of individual
can be fulfilled.
 It provides 24 hour customers services to people so that there
problem can be resolved within limited time period and they are
provided best experienced.
Samsung have also provide several other services such as quick
delivery and customers care services so that people are motivated to
be part of organisation.

CONCLUSION
 It can be concluded from above report that Samsung is continuously
expanding its market share and profit margin by providing products to
customers as per their requirements.
 It can also be stated that Samsung is one of the biggest competitors
of Apple which is has strong brand image and reputation in world.
Therefore it can be stated that company by following ethics and
values has grow and expand its business operation across worldwide.

REFERENCES
Chung, S. J. and Kim, S. I., 2019. A study on the user experience
according to place branding-Focused on the experience store of Samsung
and Apple. Journal of Digital Convergence, 17(7). pp.293-298
Putri, V., 2018, October. The Effect of Brand Image and Perceived Price
on Smartphone Purchase Intention (Case Study on Samsung Brand).
In Prosiding Industrial Research Workshop and National Seminar (Vol. 9,
pp. 559-565).
Dewi, R., Ginting, P. and Rini, E. S., 2019. The Effect of Advertising
Through Television and Internet Media on the Decision of Purchase of the
Smartphone Samsung Brand with Consumer Attitudes as Intervening
Variables (Study on Students of Universitas Harapan
Medan). International Journal of Research and Review, 6(10). pp.221-234.
Marchenko, A., 2017. Corporate culture of Samsung: lessons to learn.