HI5004 Marketing Management: Samsung Wireless Charger Presentation

This presentation analyzes the marketing strategy for Samsung's wireless charger, focusing on the Australian market. It begins with an introduction to the product, highlighting its features and Qi certification. The presentation then delves into a competitive analysis, identifying key competitors like Belkin and Philips. A significant portion is dedicated to environmental scanning, covering political, economic, social, technological, legal, and environmental factors influencing the product's success in Australia. The analysis includes demand forecasts and market segmentation based on technology and applications. The target market is identified as busy, tech-savvy individuals and students. The presentation concludes by emphasizing the importance of Samsung's brand reputation and customer satisfaction for expanding its wireless charger business in Australia. References to relevant research papers are also provided.

MARKETING MANAGEMENT
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

Introduction
The primary aim of this presentation will be to discuss the competitive information about wireless
charger used for phones
The chosen organization is Samsung
The target market is Australia
The analysis of the environment of the market place where the organization operates will be done,
with the development of the marketing strategy according to the outcomes will also be discussed

Competitive Information
The wireless charger manufactured by the organization is a wireless pad
It is available in white and black sapphire
The mobile phones can be charged without taking the help of USB port or wall charger
The Wireless Charging Pad of Samsung is Qi certified by the Wireless power consortium or
WPC
It helps to charge almost all kinds of smartphones manufactured by the organisation of Samsung

More About Samsung Wireless Charger
It is easy to move from one place to other and takes very little space while charging any devices
The wireless charging pad uses the technology of Qi Inductive Charging that help to diminish
the connection of a charging cable all the time
It is very simple and easy to use in this modern busy world
The main competitors of Samsung are Belkin, Campow, Philips, Portronics, Nokia, LG
Electronics and others

Samsung Wireless Charger

Environmental Scanning
POLITICAL
Political instability may affect the company
Samsung must follow the legal laws of the place to avoid any political hindrances from the
government while launching the wireless charger product
ECONOMIC
Economy of Australia, 13th largest economy in the world, the economy of Australia is growing at
a rapid rate beyond expectations
Australia is facing economic crisis like inflation and high tax rates nowadays, which may have an
effect on the new product

Environmental Scanning
SOCIAL
Australia accounts to be one of the most multiracial and multicultural countries in the world
A product like a wireless charger can be of great use for fun-loving energetic people of Australia
TECHNOLOGICAL
Australia is well-known for adopting latest technologies at a very fast rate as compared to other
countries
The Samsung wireless charger will meet the demands of the tech-savvy people of Australia

Environmental Scanning
LEGAL
Australia has fair consumer laws, trading laws and consumer laws
Samsung must be vigilant about legal issues such as piracy in case of featuring and designing a
new product
ENVIRONMENTAL
Australia is the driest inhabited land on earth and drastic climate changes are also a matter of
concern
Hence, the product launched by Samsung must be environmentally and socially responsible

Demand Forecast
The wireless charging market throughout the world will grow at an estimated rate of 41.13%
between the years of 2019 and 2027
The region of Asia-Pacific is leading the global wireless charging market
Samsung also comes from within this place, and the targeted market which also forms to be a
part of this zone or area
High demand for smartphones is one of the major driving factors for this market

Segmentation
The wireless charging market is segmented globally on the basis of technology, components,
applications
Wireless charging technology is increasingly finding popularity among consumers
Samsung need to segment their customers mainly in major cities of Australia
Consumer electronics can be assumed to be the largest application segment in the wireless
charging market globally

Target and Positioning
The busy modern people can be targeted by Samsung in Australia
The people who need to travel vigorously and the students who need to stay on other
accommodations for education purposes can be main targeted market in Australia
The global brand reputation of Samsung will help to attract people in Australia
The brand image and customer satisfaction level of the brand will help the organization to
expand their business of wireless charger in the new market place of Australia

References
Han, M., Kim, J.M. and Sohn, H., 2015, July. Dual-mode wireless power transfer module for
smartphone application. In 2015 IEEE International Symposium on Antennas and Propagation &
USNC/URSI National Radio Science Meeting(pp. 111-112). IEEE.
Li, W., Zhao, H., Deng, J., Li, S. and Mi, C.C., 2015. Comparison study on SS and double-sided LCC
compensation topologies for EV/PHEV wireless chargers. IEEE Transactions on Vehicular
Technology, 65(6), pp.4429-4439.
Treffers, M., 2015. History, current status and future of the wireless power consortium and the
qi interface specification. IEEE Circuits and Systems Magazine, 15(2), pp.28-31.
Xie, L., Shi, Y., Hou, Y.T. and Lou, A., 2013. Wireless power transfer and applications to sensor
networks. IEEE Wireless Communications, 20(4), pp.140-145.
Yu, N., Dai, H., Liu, A.X. and Tian, B., 2018, April. Placement of connected wireless chargers.
In IEEE INFOCOM 2018-IEEE Conference on Computer Communications (pp. 387-395). IEEE.