Business Plan: Samsung Prints - Entering the UK Printing Industry

This document presents a business plan for "Samsung Prints," a new printing venture by Samsung in the UK. The plan identifies a market opportunity due to high printing costs and limited B2B services. Samsung Prints aims to reduce printing costs by leveraging production in developing nations like India and using high-quality, waterproof materials. The objectives include establishing a diversified printing business, maintaining low printing costs, increasing gross margins, managing labor costs, and exploring 3D printing in the future. The plan includes a competitor analysis, highlighting key players in the UK printing market, and emphasizes Samsung Prints' competitive advantages, such as lower prices and higher quality. The initial investment is projected at £2 million, sourced from retained earnings. Potential financial factors affecting performance include existing competitors, economic conditions, government policies, and exchange rates. The plan outlines a timeline for various activities, including market analysis, resource arrangement, implementation, and monitoring. It also details segmentation, targeting, positioning, and pricing strategies. The document concludes that Samsung Prints offers a strong opportunity for Samsung to diversify its business in the UK and improve its overall financial performance.