Samsung's Product Development: Research, Methodology, and Findings

This report provides a comprehensive analysis of Samsung's product development research, examining the company's approach to market analysis, research methodologies, and strategic decision-making. The study identifies the problem of understanding how Samsung has successfully captured market share through product development. The research methodology includes a qualitative study of data from academic sources, the company's website, news articles, and press releases. Key data sources include academic journals such as the Journal of Business Research and the Journal of Business Ventures, along with Samsung's official website. The report aims to identify Samsung's research processes, understand their strengths, and provide a general hypothesis for other firms. The report also discusses the use of secondary data sources like Google Scholar. The findings are based on the provided data sources, which include academic papers and marketing plans, and the report concludes with a hypothetical conclusion about the product development process within the company.

RESEARCH IN
PRODUCT
DEVELOPMENT
YOUR NAME

PROBLEM STATEMENT
• The problem is to find and identify the ways in which Samsung has been able to
successfully capture the market share from its competitors through product
development.
• The idea is to find how the research that went into the product development of the
company helped in the company’s success.
• The problem also involves what kind of research and steps in the research process
the company resorts to while developing its products.
• The hypothesis is that marketers identify the demands in their target segment to
develop products accordingly.
• Such a research is highly necessary since little academic content exists to provide
evidence for the above hypothesis.

Aims and objectives
• Identifying the research methodology of the company.
• Understanding their research process.
• Identifying strengths in their research processes.
• Understanding the benefits of the market research for the
company.
• Providing a general hypothesis and recommendation for
other firms, based on the assumption and ideas gained
from the research.

Methodology
• Qualitative study of data in the research.
• Study would include a range of relevant literature from
academic sources.
• Data will be gathered from the company’s official website,
news articles, company’s press releases and also
academic journals.
• Qualitative analysis of the data.
• Arriving at a hypothetical conclusion about the research
processes that take place in managing the product
development of the company.

Secondary data sources and
data collection
• Internet will be the main tool for retrieving data.
• Academic journals will include Journal of Business Research,
Journal of Business Ventures, and Journal of Business.
• Data will be collected from the website of the company too,
including their press releases.
• Google Scholar will also be to retrieve information from
academic journals.

Key data sources
• Alzahrani, A., Corban, H., Hsu, W. C., Lu, C. C., & Dai, X. (2017). Samsung Gear
VR Marketing Plan.
• Lee, J., Lee, K., & Heo, J. (2015). Supplier partnership strategy and global
competitiveness: A case of Samsung Electronics. Eurasian Journal of Business
and Management, 3(4), 1-12.
• Steenkamp, J. B. (2019). Reflections on defining global brands, fragmentation and
segmentation, and the emergence of richer brandscapes. International Marketing
Review.
• Straker, K., & Wrigley, C. (2016). 11. The role of emotion, experience and
meaning: the comparative case of Apple and Samsung. International perspectives
on business innovation and disruption in design, 231.

Thank you!