Comprehensive Marketing Report: Samsung S9+ Market Analysis

This report provides a comprehensive marketing analysis of the Samsung S9+ smartphone, examining its market position, target audience, and marketing strategies. The report begins with a product description, highlighting the phone's key features and specifications, followed by an overview of market trends, particularly within the UK, and an analysis of key competitors. It delves into current customer attitudes and behaviors, emphasizing the dominance of Android smartphones in the UK market and the increasing share of smartphone users. The report then outlines the segmentation, targeting, and positioning strategies employed by Samsung, including geographic, demographic, and psychographic segmentation. The marketing mix (product, price, promotion, and place) is analyzed in detail, discussing the premium pricing strategy, digital promotion channels, and global distribution network. The report concludes by summarizing the key findings and suggesting that the S9+'s high price point may limit its sales figures, focusing mainly on the higher-income demographic. The report references various sources to support its analysis.

1. Product/Service Description
Samsung S9+ came into market in the month of
February 2018. There are many features included
in the phone which can easily influence buying
behaviour of people. It includes having
touchscreen display of 6.20-inch with a resolution
of 1440 pixels by 2960 pixels at a PPI pf 531
pixels per inch.

According to the Simon, ex-IELTS examiner, it has been
easily identified that the Samsung is one of the largest maker
in UK which reduces the market share of Apple.
2. Outline Market Analysis I:
Key Market Trends

3. Outline Market Analysis I:
Key Competitors/Positioning
3. Outline Market Analysis I:
Key Competitors/Positioning
3. Outline Market Analysis I:
Key Competitors/Positioning
3. Outline Market Analysis I:
Key Competitors/Positioning
According to David Gilbert (2014 ) there is increment of users of Android mobile phones in UK
as compared with iOS software.

4. Current Customer Attitudes/Behaviours
According to the Simon, ex-IELTS examiner, it has been easily identified that the Samsung
of the largest maker in UK which reduces the market share of Apple.

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According to David Gilbert (2014 ) there is increment of
users of Android mobile phones in UK as compared with
iOS software.

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According to David Gilbert the sales of UK Smartphone are
dominated by Android which is available in every Samsung
phones.

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As Statista (2015) argues share of smartphone users are
increasing on yearly basis

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According to Victoria (2013) the global brand sales of
Samsung mobiles are increases as compared with the apple
brand.

5. Segmentation
It refers to an activity of dividing population on the basis of
common needs and preferences. It makes easy for Samsung
to identify the actual perception and preferences of its
targeted people which allows them to make relevant
changes in their existing mobile phones features so as to
achieve their loyalty.

Geographic
Geographic: It is operated its mobile products in more than 61
countries after carefully analysing the demand of their
products in particular nation. It has divided the market into
different regions of Asia such as northern, eastern and
southern areas. For example, Samsung S9+ has launched in
developed nations such as UK, India etc. where the
purchasing power of people are high due to which they can
afford to buy their new phones at their fixed prices.

Demographic
Demographic: It includes different variables which are listed as
under:
Age: Young people, businessmen and college students.
Family size: Samsung has provide mobile phones to every family
size.
Income: Samsung has launched various products which can be easily
afforded by every income class according to their preferences. For
example, Samsung S9+ has various innovative features due to
which the cost of product is much high thus it can be afforded by
higher income level group.