Deakin University MMH733: Samsung SDG Company Analysis Report

This report provides a comprehensive analysis of Samsung Electronics' approach to the Sustainable Development Goals (SDGs), focusing on their corporate social responsibility (CSR) initiatives and ethical practices. The report begins with an overview of the importance of SDG implementation and Samsung's commitment to these goals, highlighting their partnership with the UNDP. It then details Samsung's organizational information, including its core strengths and target market. The analysis further explores the current sustainable foci of the company, such as energy efficiency improvements and environmental policies, and the factors driving their sustainable goals management. The report then utilizes the SDG Compass to identify the most relevant SDGs for Samsung, specifically focusing on Goal 08 (Decent Work and Economic Growth), Goal 12 (Responsible Consumption and Production), and Goal 17 (Partnership for the Goals). The report also discusses the strategies Samsung employs to attain these goals, integrating them into their business practices. Finally, the report concludes with a summary of the key findings and recommendations for Samsung's continued progress toward sustainable development, addressing the challenges and opportunities the company faces in aligning its operations with the SDGs.

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Samsung Electronics
Sustainable Development
[Pick the date]
SystemJP

Contents
Introduction...........................................................................................................................................2
Organisational Information....................................................................................................................2
Implementation of the sustainable goals................................................................................................3
Current sustainable foci of the company............................................................................................4
Factors driving sustainable goals management..................................................................................6
SDG Compass for the Samsung Electronics..........................................................................................6
Understanding of the sustainable development goals........................................................................6
Priorities of the goals.........................................................................................................................7
Setting the goals................................................................................................................................7
Most relevant SDG’s for the Samsung Electronics................................................................................8
Goal 08 Decent Work and Economic Growth...................................................................................8
Goal 12-Responsible consumption and production............................................................................8
Goal 17 partnership for the goals.......................................................................................................9
Integrating.............................................................................................................................................9
Strategies to attain the goals................................................................................................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12
Placement letter...................................................................................................................................15

Introduction
Implementation of the sustainable development goals is an essential action directed by the
United Nation Development Program, these goals are framework or guidelines setting the
opportunity to meet the motive of sustainable production. This report aims to recognise the
importance of role-play by an organisation's corporate social responsibility policies in
attaining the goals of sustainable development. Samsung Electronics is a privately owned
organisation dealing in the sector of electronics and technology in the conglomerate industry
since 1938, and effectively achieving global identity and profitable organisation, it is highly
concerned about the impacts of the production and manufacturing of the products over the
community and surrounding society negatively and positively. Operating with many
subsidiaries at international level Samsung Electronics is dealing directly to handle the issues
occur in the environment due to the technological action taken by them.
This report will identify the present sustainable goals implemented and focused by the
organisation and challenges faced by the management to attain the motive of the sustainable
development with the changes occurred in the environment and policies of the UNDP. This
report will discuss the factors important to drive the application of the sustainable goals in the
management of its operational activities (Diab, and Molinari, 2017).
Organisational Information
Samsung is a Korean multinational corporation headquartered in Seoul. The company
comprises of diversified areas include textiles, retail, securities, food processing, and
insurance (Arab, Mahmoud, Ahmed, and Salem, 2019). For last, Samsung has dedicated to
making a better world with diverse businesses expanding to plant construction, fashion,
finance, digital media, and hotels. Samsung leads to international market in high technology

manufacturing and digital media. Motto of Samsung Electronics is to inspire the world and
create the future. Samsung specialises in manufacturing a wide variety of industrial
appliances, semiconductors, integrated systems, and electronics. New subsidiaries include
Samsung Heavy Industries, Samsung precision company, and shipbuilding (Eder,
Filimonova, Nemov, Komarova, and Kozhevin, 2019).
Samsung has become a leader in information technology services. Samsung has created two
research and development institutes broadening organisation's technology line into
semiconductors, genetic engineering tools, aerospace, nanotechnology, and
telecommunications. For 2017, the group has earned the revenue of 21,123.14 crores USD.
Samsung’s smartphones organisation posted the operating profit of $2.5 billion. The top
competitors of Samsung include LG, Apple, Electrolux, GoPro, Huawei, and HTC. The target
market for Samsung includes people aging 15-45 who follow the latest technological trends.
Core strengths include supply chain, brand image, advanced technology, and marketing.
Implementation of the sustainable goals
Implementation of sustainability approaches of Samsung includes social responsibility,
delivering innovative products, creating economic, environmental, and social values.
Implementation becomes mandatory as Samsung and UNDP unveils partnership goals. This
has led to boost awareness of sustainable development goals in New York. This partnership
will not only harness technological innovation while achieving sustainable development goals
and it will mobilise the next generation of global citizen while taking action and targeting to
achieve goals (Hicks et al., 2016)
. One has taken in the creation of an ecosystem while developing innovative items. The
company has tried to accomplish UN sustainable goals such as No Poverty, Zero Hunger,
Quality education, sanitation, clean energy and affordable, decent economic growth, gender

equality, reduced inequalities, sustainable cities, responsible consumption, climate action and
partnership for goals. Since 2016, Samsung has adopted the "True Value" of KPMG, which
quantifies the management of sustainability goals.
Source- (Samsung Electronics Sustainability Report, 2019)
Current sustainable foci of the company
Company has been working to improve the energy efficiency of products. Currently, the
company commits to environmental policy. Similarly, the organisation undertakes several
steps-
2009-2018 Established e-waste take backing recycling
centres in Korea in 1998
Eco-Design Sustainability in the procedure of creating a
product when assessing the product`s
efficiency, and environmentally hazardous.
The targets include evaluation and
improvement.

Green Memory project delivers high
speeding, and highly reliable products have
set up environmental lab when checking
hazardous substance included in
components across the entire manufacturing
procedure.
Policies related to biodiversity preservation Established policies related to biodiversity
preservation in 2010 and conducting
endangered species protection actions.
Impact on climate changes World`s first (Clean development
Mechanism) CDM projection in home
appliances as being approved by the UN in
2013.
Announcement of plan in 2018 to transform
it into renewable energy at operation
Employee serving Developed mobile and eye diagnostic
devices during 2018
Launching Samsung smart school programs
as a part of corporate citizenship projects in
2012
As from 2018, nearly more than 2.7 million
students around 1200 schools in nearly 48
nations benefited from programs

Factors driving sustainable goals management
Several factors, which drive towards the management of sustainability include climate change
issues interlinked with global, local, and national environmental issues. This considers
several environmental issues such as deforestation, ozone layer depletion, and freshwater
degradation, loss of biodiversity, public health issues, and deforestation. With upsurging
competition, it is seen that every company wants to serve maximum to its shareholders so it
often avoids extra expenses incurred in maintaining sustainability. On the other hand,
Samsung may start losing its shareholders if they did not consider their earnings while
distributing (Markman, Russo, Lumpkin, Jennings, and Mair, 2016).
SDG Compass for the Samsung Electronics
After the successful implementation and result of MDG in the global business environment,
UNDP introduced the SDG’s applicable and compulsory to follow by the small or big,
profitable or non-profitable, and government and private all organisation to manage their
activities effectively managing the production and service activities in the environment and
surrounding (Samsung Electronics Sustainability Report, 2019)
. To find the most relevant SDG’s for any organisation, SDG compass is helpful, it identifies
the management of the sustainable goals in discussed steps;
Understanding of the sustainable development goals
Implementation of SDG in the CSR policies of an organisation reflects the seriousness of the
managing directors towards their action and their impact on the climate and environment, an
organisation is responsible to manage the development of the country economy and society.
SDG's provide guidelines to the managing directors, to plan and implement the projects for
sustainable development (Markman, Russo, Lumpkin, Jennings, and Mair, 2016). Samsung
Electronics is operating in many sectors and many countries; hence it is globally responsible

to manage the suitable development as its legal and ethical duty. As discussed above
Samsung Electronics has partnership with UNDP to attain the motive of sustainable
development aspirations till 2030, identification of the goals is easy for the Samsung
Electronics and setting their priority is also essential for the managers working towards the
implication of these goals in the organisation (Samsung Ethics, 2019).
Priorities of the goals
Setting the priorities of the SDG majorly depends on the challenges highly prevailing in a
society or economy, and organisation found able to handle the issues for the sustainable
development. Samsung Electronics is a global organisation hence it also faces issues with the
management of its product manufacturing, sales, and marketing activities with the legal and
ethical guidelines of the relevant country (Samsung Ethics, 2019). Samsung Electronics face
issues with labour's laws and regulations, price-fixing strategies in the organization and
sometimes with the legal guidelines of any particular country, these all are controversial for
the image of Samsung. Global controversies put great impact over the implementation of
sustainable development goals concept; hence setting the priorities for the goals requires deep
understandings of the negative challenges and positive attitudes of the organisation (Samsung
Newsroom, 2019).
Setting the goals
Deciding the implementation require effective strategies useful to solve the issues, SDG’s are
designed to identify the potential decision making leading qualities of an organisation to
solve the issues discussed in the 17 Sustainable Development Goals by the UNDP. Samsung
Electronics is dealing with the numerous sectors of conglomerate (Samsung: Sustainability
report, 2019). Hence, it needs to lead the solutions effectively to the selected goals according
to its capacity to lead the corporate world towards success (Markman, Russo, Lumpkin,

Jennings, and Mair, 2016). As identified on the base of challenges and areas to improve the
production in the Samsung Electronics three most relevant SDG‘s for the management areas;
Most relevant SDG’s for the Samsung Electronics
Goal 08 Decent Work and Economic Growth
Promote inclusive and sustainable economic growth, employment, and decent work for all
Challenges faced by Samsung in 2007, related to the conflicts arise among the group
chairpersons Lee Kun-he and professional lawyer Kim Yong Chul. This conflict was about
the Bribery activities confirmed by the lawyer in behalf of the chairpersons, this issue taken
seriously as representing the improper cooperation among the employees and creating
challenges to the decent working culture and econ0mic growth of the organisation (Markman,
Russo, Lumpkin, Jennings, and Mair, 2016). To deal such issues most suitable goal from the
17 Goals is making efforts to manage the sustainable environment of working for the
employees hence they can contribute towards the sustainable development (Uitto, Puri, and
Berg, 2017).
Goal 12-Responsible consumption and production
Ensure ecological consumption and manufacture arrangements
2012 to 2015, Samsung Electronics faced issues regularly causing the issue to its sustainable
image at the global level. Many complaints were made about the production and
manufacturing activities of the organisation about using the child labours in the Samsung
Electronics (Markman, Russo, Lumpkin, Jennings, and Mair, 2016). Many actions were taken
by Samsung's managing directors to cut to finish the contract of productions with the
manufacturing industries like Shinyang Electronics in activities of violating the child labour
laws. Hence, the introduction of the responsible consummation ensure the ecological

development and reduce the harm to any factor of the climate, environment and community
(United Nations Development Programme, 2019). Material consumption and manufacturing
activities used by the Samsung affect the society, community, and environment deep to
manage the negative impact of the activities in sustainable development of the business sand
surrounding Samsung needs to focus proper management of its all departments (Weiss et al.,
2018).
Goal 17 partnership for the goals
Revitalize the global partnership for sustainable development
Spreading the ideas of the sustainable development to the other organisation, and opening
opportunities for other organisations to take active participation in the development of
sustainable development in the organisation, it is profitable for the Samsung Electronics
(United Nations Development Programme, 2019). Many organisations are actively working
to manage the living of the poor, mange educational opportunities, health care services,
employment opportunities, and environmental development activities to ensure the proper
management of sustainable development. Effective partnership allows Samsung to invest
financially, legally and ethically towards the development of any particular area. These
partnerships are at the global level, and Samsung has a partnership with UNDP to support the
development goals. Hence making effective efforts to deal with other active organisations in
the form of partnership will give profitable return to the organisation (Wulff, Kee, Halttunen,
Kara, and Pakarinen, 2019).
Integrating
After the successful selection of the Sustainable Development Goals for the organization,
managers will need to represent the need and importance of the goals for the organisation,
representing the issues to the employees and governing bodies, and awaking them about the

roles expected from them in attaining the goals of sustainable development. An organization
compromise many stakeholders and these are equally responsible to contribute towards the
development of organisation and community (United Nations Development Programme,
2019).
Strategies to attain the goals
Activities essential to involved in the planning and development activities of the organisation
are related to the strategies to attain sustainable development. Setting the smarter strategies to
attain the goals with a profitable return is very challenging task, Samsung is playing vital role
in attending the sustainable development goals of UNDP, and some suggested strategies for
the Samsung Electronics are
 Effective code of conduct and its management in the organisation helps to lead the
employees from different culture class and country towards one goal. Samsung
operate internal and external working relations and require decent working culture to
ensure sustainable economic growth of the organisation by implementing easy and
detailed code of the conducts applicable to all employees in the organisation.
 Planning short-term goals to attain the success in the sustainably challenging
environment, management of the Samsung Electronics require setting short-term
goals effectively working to manage the involvement of all essential aspect form the
organisation. Short-term goals help the managers to lead the employees with effective
direction and leadership. Challenges are important to make plans for the next step and
shot-tern goals are more helpful and flexible to change according to the required
situation in the organisation (Opoku, 2019).
 Effective support system selection to lead the employees in any negative situation or
guide the organisation about the legal and ethical role of the sections suggested to the

organisation to attain the development goals, backup or support manage the situation
of challenges at global level without affecting the actual process of the organisation.
Conclusion
This report is based on the discussion of sustainable development goals implementation in the
organisation dealing with the activities at a global level. 21st century of corporate governance
is active to guide the corporation about their legal, ethical, and moral duty to contribute
towards the development of community, society and climate-related closely to the sector
where an organisation operates. Samsung Electronics is dealing with the products and
services relevant to the routine life of human and it is dealing with the production,
manufacturing and supplying the services to make the life better and connecting globally and
it leads many duties implied in the actions to meet the development.
Samsung Electronics understands the importance of their role for the development of the
world and taking this responsibility very seriously management of Samsung electronics have
participated in partnership with the United Nations Development Program. This partnership is
effectively useful and important because it is directed to include all human’s participation in
the development programs either small or big every contribution matters and play role to
attaint eh sustainable development goals of the organization.