OTHM Level 7 Diploma Strategic Management Report: Samsung Analysis

This report provides a comprehensive strategic analysis of Samsung, a leading global technology company. It begins with an introduction to Samsung's business and its diverse product portfolio. The report then differentiates between corporate, business, and operational strategies, highlighting their interrelationships and importance. It applies Porter's Five Forces to assess Samsung's competitive landscape, identifying key forces like buyer power, supplier power, rivalry, threat of substitutes, and threat of new entrants. The Ansoff Matrix is utilized to explore Samsung's growth strategies, including market penetration, market development, product development, and diversification. The report discusses the success factors for these strategies and aligns them with Samsung's objectives. The BCG matrix is then applied to evaluate Samsung's product portfolio, categorizing products as cash cows, stars, question marks, and dogs, and providing recommendations. Force field analysis is employed to identify driving and restraining forces impacting organizational change within Samsung, followed by an application of Kotter's 8-step change management model to facilitate successful change implementation. The report concludes with recommendations for Samsung's future strategic direction and highlights the importance of adaptability and market-specific strategies.