This report provides a comprehensive analysis of Samsung's business strategy, focusing on the impact of the macro environment and the internal capabilities of the organization. It employs frameworks such as PESTLE and SWOT to evaluate external factors like political, economic, social, technological, legal, and environmental influences, as well as internal strengths and weaknesses. The report also utilizes Porter's Five Forces model to assess the competitive landscape of Samsung's market sector and suggests strategies to improve its competitive edge and market position. Furthermore, it interprets and devises strategic planning for Samsung, outlining tangible strategic priorities and objectives, and concludes with a strategic management plan that integrates tactical approaches for achieving organizational goals. This detailed analysis aims to provide insights into Samsung's strategic decision-making process and its approach to maintaining a competitive advantage in the global market. Desklib provides similar solved assignments and past papers for students.