Strategic Management Analysis of Samsung's Vision and Strategy

This report offers a comprehensive strategic analysis of Samsung, a leading multinational corporation in the electronics and information technology sector. The report examines Samsung's industry context, strategic intent, and mission statement in comparison to its competitors. It delves into the alignment of Samsung's vision, mission, and values with its performance targets, highlighting how these elements contribute to its strategic direction and competitive advantage. Furthermore, the report explores the impact of Samsung's leadership styles, which include a collaborative and democratic approach, on achieving its strategic objectives and sustaining its position in the competitive environment. The analysis draws upon academic sources to support its findings, providing a well-rounded understanding of Samsung's strategic management processes and their effectiveness.

SAMSUNG

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................1
MAIN BODY...................................................................................................................................1
Description of industry in which Samsung operates..............................................................1
Samsung Stated Strategy and its mission statement compared with its competitiors............1
Samsung Mission Statement ..................................................................................................1
Mission, Vision, and Values support performance targets of Samsung.................................2
Mission, Vision, and Value Statements say about Samsung and its leadership.....................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

EXECUTIVE SUMMARY
Strategic management refers to the process of devising strategies and plans through
which company is able to survive in the competitive environment. In this context, the following
report will focus on Samsung Strategic Management Process including vision, mission, values
and strategic plans. It is assessed and description of industry in which Samsung operates is
described here. The relationship of its strategic intends with performance, competitors and
leadership is described in this report.
MAIN BODY
Description of industry in which Samsung operates
Samsung is considered one of the leading organisations operating in electronics and
information technology sector. The conglomerate organisation is a South Korean multinational
organisation headquartered at Samsung Town, Seoul. The electronics sector manufactures
electronics goods, products and services to consumers such as television, computers, circuit
board and other electronics equipment (Antonakis and Day, 2017). Information technology
sector deals with manufacturing and developing digital technological devices such as smart
phones, tablets, laptops, etc. Samsung works in both industries and known for its range of
electronics and IT products and services.
Samsung Stated Strategy and its mission statement compared with its competitiors
Samsung strategy is pronged into two: to prudently expand outside its home market and
to equip overseas units with the skills and resources to be self-sufficient. This strategy brings
ample of growth opportunities to the organisation through which they are able to achieve greater
targets (Northouse, 2018). This is considered as Samsung winning strategy as with its
implementation; its management is able to thrive in the global environment and came under top
10 Forbes most valuable companies with brand value of $38.2 billion.
Samsung Mission Statement
In terms of revenue, Samsung is considered as world's largest organisation. Samsung
does not have any official mission statement but through company's philosophy it can be
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explained that “Samsung follow a simple business philosophy to devote talent and technology to
creating superior products and services that contribute to a better global society.” As compared
to its competitors, Samsung philosophy of capturing market is different (Shao, Feng and Hu,
2016). The management believes in continuous improvement and innovations in products and
quality.
Mission, Vision, and Values support performance targets of Samsung
Vision 2020: “Inspire the World, Create the Future”.
Management of Samsung determines to enhance the productivity and innovation to provide more
quality, digital and innovative products to its target consumers. Aim of organisation is to be the
leading electronics and IT company in the world (Pantouvakis and Patsiouras, 2016).
Mission: The mission of Samsung is to inspire the world with innovative technologies, products
and design that enrich individuals’ lives and contribute to social prosperity by creating a new
future.
Strategic Direction: Strategic direction of Samsung is to work creatively, collaborative by
involving great people and talent (Doppelt, 2017).
From the above mission, vision, values and strategic objectives, it is clear that the focus of
organisation is to produce innovative technologies by involving higher talent and skills. The
strategic objective of organisation is to be the leading innovative electronics and Information
Technology Company in the world (Choi Ullah and Kwak, 2015). From its strategic intent, it can
be understood that Samsung the mission, vision, values and strategic direction of company
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Illustration 1: Strategic Direction
(Source: Vision 2020, 2018)

supports company’s performance and strategic targets. This not only makes the management
more robust but also provides assistance in directing the organisation towards continuous growth
and development.
Mission, Vision, and Value Statements say about Samsung and its leadership
These are the philosophical statements of the organisations which are formulated by the top
management as it provides them guidance and direction through which they can accomplish their
desired aims and objectives (Atashfaraz and Abadi, 2016). These statements also depict about
company's core values and its leadership styles. From the analysis of company's vision, mission
and value statement of Samsung, it can be clearly understood that the management determines to
make the organisation leading electronics and IT company in the world. From the mission
statement it can be understood through collaborative and team building, the management will be
able to attain their common goals and objectives. Thus, through collaborative and democratic
leadership style, the management of Samsung will be able to attain its strategic objectives and
thus will be able to sustain in the competitive environment (Armstrong, Kotler and Brennan,
2015).
CONCLUSION
From the above report it can be understood that Samsung is one of the leading electronics and
information technological organisation in the world. With enormous market share, succinct
strategic intent and objectives, Samsung is able to sustain in the competitive environment. The
mission and vision statement of Samsung depicts about its unique and admirable leadership style.
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REFERENCES
Books and Journals
Antonakis, J. & Day, D.V. eds., (2017). The nature of leadership. Sage publications.
Northouse, P.G., (2018). Leadership: Theory & practice. Sage publications.
Shao, Z., Feng, Y. & Hu, Q., (2016). Effectiveness of top management support in enterprise
systems success: a contingency perspective of fit between leadership style & system life-
cycle. European Journal of Information Systems, 25(2), pp.131-153.
Pantouvakis, A. & Patsiouras, C., (2016). Exploring the role of leadership style on the service
quality-customer satisfaction link: Evidence from a B2B environment. International
Journal of Quality & Service Sciences, 8(1), pp.88-101.
Choi, S.B., Ullah, S.M. & Kwak, W.J., (2015). Ethical leadership & followers' attitudes toward
corporate social responsibility: The role of perceived ethical work climate. Social Behavior
& Personality: an international journal, 43(3), pp.353-365.
Atashfaraz, M. & Abadi, M.H.H.S., (2016). Impact of E-Service Innovation on Br& Equality &
Customer Loyality in Samsung International Corporation. Procedia Economics &
Finance, 36, pp.327-335.
Armstrong, G., Kotler, P., Harker, M. & Brennan, R., (2015). Marketing: an introduction.
Pearson Education.
Doppelt, B., (2017). Leading change toward sustainability: A change-management guide for
business, government & civil society. Routledge
Online
Vision 2020. 2018. [Online]. Available
through:<http://www.samsung.com/in/aboutsamsung/vision/vision2020/>
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