Samsung's Socioeconomic Impact in the UK: A Project Report

Desklib provides past papers and solved assignments. This project evaluates Samsung’s impact on the UK.

Evaluating the impacts of Samsung on the
UK’s economy, social, environmental and
cultural aspects
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Table of Contents
Introduction................................................................................................................. 3
LO1: Aims, objectives and timeframes of the project..................................................4
Project aim...............................................................................................................4
Project objectives.................................................................................................... 4
Project management plan........................................................................................4
Project closure.........................................................................................................5
Project cost..............................................................................................................6
Deliverables of the project.......................................................................................6
Project scope...........................................................................................................7
Project time..............................................................................................................7
Communication with stakeholders...........................................................................7
Risk assessment..................................................................................................... 8
Project quality..........................................................................................................9
Resources............................................................................................................... 9
LO2: Qualitative and quantitative research methods................................................12
P4.......................................................................................................................... 12
M2..........................................................................................................................14
LO3: Presentation and communication of the project...............................................16
P5.......................................................................................................................... 16
P6.......................................................................................................................... 16
M3..........................................................................................................................20
LO4: Value gained from the project and its usefulness.............................................21
P7.......................................................................................................................... 21
M4..........................................................................................................................22
Conclusion................................................................................................................ 24
Reference List...........................................................................................................25
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Introduction
Globalisation brings innovation is the core concept that has been emerged in the
recent business theory. It helps in free flow of goods and services in the global
market. It significantly enhances the economical welfare globally. In this paper, we
will evaluate about aims, objectives, periods of the theme hence conducting the
project management plan for Samsung influencing the various factors affecting the
UK market. The study ensures a small-scale research study in order to gather
information and data, and generate knowledge on the hypothesis. The brief analysis
of the research data using appropriate tools and techniques will draw out the
effective conclusions to the project management objectives.
The concerned project management has therefore taken the well-known Samsung
brand, headquartered in “Seocho-gu”, Seoul (North Korea) as the organisation
expanding in the UK market. Its annual revenue is 61.54 billion in U.S dollars
(Samsung UK,2019).
It has intended to launch its product in UK. The project manager tends to create his
aims and objectives with an analytical research study in order to succeed in the
project successfully.
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LO1: Aims, objectives and timeframes of the project
Project aim
Understanding the aim of the project is one of the initial steps to be taken in the
project and it will start with outlining the primary aim of the project. The primary aim
of the project is to understand the effect of the company Samsung in the market of
the United Kingdom and the way in which the company has been able to affect the
market through its operations. It will also help analyse the impacts of the company
based on social, environmental and cultural aspects. It will also help to analyse the
effect of the internal and external environment of the company on the market of the
United Kingdom as well.
Project objectives
The objectives of the project in relation to the company Samsung can be outlined as
follows. The project will have to consider the steps and resources that can be utilised
for the efficient outcome of a project.
 To identify the impact of Samsung in the market of the United Kingdom
 To implement strategies to understand the impact of the company on the
environmental, social and cultural aspects of the country
 To understand the issues faced by the company in launching its products in
the United Kingdom market and the way in which it influences the current
market of UK
 To recommend the issues faced by the company so that the company can
commence its merchandise in the marketplace at ease
Project management plan
A comprehensive project management plan helps to identify all the steps that are to
be taken by the researcher in a systematic way so that the overall project can be
completed. In addition to that, it also helps in the planning of resources and in the
gathering of the respondents and this is important to carry on the project without
risks (Cha et al. 2018). A proper project management plan always insurance that the
project is completed without the risk of failures and also reduces the overall risks so
that the deliverables are achieved whether a stipulated time and budget. The project
management plan for understanding the impact of Samsung in the market of the
United Kingdom will be as follows.
Identifying the aims and objectives of the project:
The first thing that the researcher will have to do is to understand the aims and
objectives of the project. The aims and objectives will have to be based on the topic
of the study, which is the impact of Samsung on the market of the United Kingdom
as well as the impact of the company on social, economic and cultural factors.
Creating the budgets, timeline and the list of employees or respondents to be
considered during the project.
In this stage, the researcher will have to allocate the funds so that the overall
research process can be decided and the funds can be decided on the basis of each
task. Similarly, a timeline will also be created defining all the tasks and the people
who are going to carry on the research will be mentioned in the timeline.
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Carrying out research
This is where the researcher will have to carry on the primary and secondary
research to understand the impact of the company Samsung on the market of the
United Kingdom as well as on the social, environmental and cultural aspects of the
country
Understanding the issues
This is where the researcher will have to understand the issues faced by the
company in the United Kingdom market. The impact and influence of the company
on the aspects of social, environmental and cultural will also be taken into
consideration while understanding the issues.
Project closure
This is the last step what the researcher will have to close the research after
analysing the result from the respondents and gathering proper feedback from the
other people to have taken part in the study (Sánchez, 2015). The overall project will
be checked so that the issues faced by the researcher can be solved for future
studies and the deficits in the project can be identified
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Project cost
It is important for the researcher to get a proper budget project so that it includes all
the expenses that will be incurred during the project and the way in which the
expenses can be reimbursed (Kerzner and Kerzner 2017). The creation of the
project budget will also help to understand the financial requirements during the
course of the study and will assist in reducing the financial risks. It will also help to
ensure that the resources gathered during the project can be properly utilised so that
the overall project can be completed hassle-free and the deliverables can be met.
Criteria Cost (Pounds)
Cost of furniture 1500
Cost of consultants 1000
Advertisement costs 2000
Employee and workforce cost 2500
Cost of gathering respondents 500
Cost of location 1500
Total 9000
Table 1: Project Budget
(Source: Learner)
Deliverables of the project
Process in task Project stage of meeting
results of the undertaking
Key expectations of
specific stage
Creating sanction of
venture including aim and
objectives
Inception Aim and objectives, budget
plan and risk evaluation will
be made for the venture
Improvement of essential
expectations and
extension proclamation
Arranging The extension and
conveyance of appropriate
research techniques will be
made for the task. This will
help to analyse the impact of
the company
Controlling to keeping up
appropriate course and
dealing with every one of
the necessities
Execution Preparing, enlistment and
conventions will be observed
according to the universal
guidelines. This will be done
to understand the impact on
the social, cultural and
environmental factors
Performing quality
evaluation of task
Observing and control Observing of the
representatives and their
aptitudes and tasks
Secure stage Closure Understanding the influence
of the company in the market
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E I
Start F End
G H
5 5
3
7
2
5
4
3
and the social, environmental
and cultural aspects.
Project scope
The scope of the project will be developed to underline the deliverables of the
project. (Marcelino-Sádaba et al. 2015) It will help us to analyse the impact of the
company Samsung in the market of the United Kingdom and the way in which the
company affects the social, cultural and environmental aspects. The project scope
will also help us to analyse the way in which Samsung can increase its market and
attract more customers within a short period of time. The project scope of Samsung
is concerned with the proper analysis of the external market of the United Kingdom
and the issues, influences, and impacts of the company on the same.
Project time
Figure 2: Critical Diagram for project
(Source: Learner)
From the critical diagram, it is apparent that significant trail for development is
START+ E+ F+ I+ END and the time for completion of the project is 5+5+7+3= 20
days.
Communication with stakeholders
Stakeholders Type Role Communication
method
CEO Internal To understand the
impact and
influences of the
company in the
Meetings, Video
Conversation
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market of the
United Kingdom
General
Managers
Internal To understand the
impact of the
company on the
factors like social,
environmental and
cultural factors of
the United
Kingdom and
whether it is
causing problems
to implement new
products in the
market.
Meetings
Staffs and
employees
Internal Conduct a
qualitative
interview to
understand the
ideas and
perceptions of the
staff and
employees in
relation to the topic
Face to face
interview and
telephonic
conversations
Table 3: Stakeholders communication plan
(Source: Learner)
Risk assessment
Risk Very
Likely
Likely Moderate Rare Very rare
Project
commencement
Not providing
with aims and
objectives of the
project
Medium
Project
preparation
Budgets and
strategies are
not completed
High
Project
implementation
Wrong analysis
has been
completed
Medium
Impact of
external factors
not recorded
Low
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Scarcity of
finances
High
Reduced
deliverance and
excellence of
analysis
programs
Medium
Project Closure
Complete
analysis not
complete or
analysis not
recorded
High
Ideas of the
respondents are
lacking
Moderate
Project quality
At the end of the project, the project quality can be understood if the company can
introduce the product in the market and can influence the behaviour of the customers
in relation to the social, cultural and environmental factors of the United Kingdom.
Resources
Table 5: Resources required in project
(Source: Learner)
Work Breakdown Structure (WBS)
Task Activity Name
The core topic – To recognise the impact of globalisation in various
business functions in the UK and business expansion of Samsung
1.0 Project commencement
1.1 Designing the case for business
1.2 Conducting viability research
1.3 Assessment of risks
1.4 Allocation of resources
1.5 Selection of the Project team
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1.6 Setting up the phase-gate processes
2.0 Project Development
2.1 Establishing project plan
2.2 Cost estimation
2.3 Creation of financial plans
2.4 Training and management of the personnel
2.5 Quality plan declaration
2.6 Warranted threat plans
2.7 Quantitative research study
2.8 Qualitative research study
2.9 Setting up the phase-gate processes
3.0 Project Implementation
3.1 Project deliverables
3.2 Regulatory and monitoring actions
3.3 Setting up the phase-gate process
4.0 Project closure
4.1 Performing project accomplishments
4.2 Revising project closures
Milestone (Gantt Chart)
Task Name of Activity Start Date Duration
(Days)
End Date
1.0 Project commencement 01-04-2019 12 13-04-2019
1.1 Designing the case for business 01-04-2019 2 03-04-2019
1.2 Conducting viability research 03-04-2019 3 06-04-2019
1.3 Assessment of risks 06-04-2019 1 07-04-2019
1.4 Allocation of resources 07-04-2019 2 09-04-2019
1.5 Selection of the Project team 09-04-2019 3 12-04-2019
1.6 Setting up the phase-gate processes 12-04-2019 1 13-04-2019
2.0 Project Development 13-04-2019 20 03-05-2019
2.1 Establishing project plan 13-04-2019 2 15-04-2019
2.2 Cost estimation 15-04-2019 1 16-04-2019
2.3 Creation of financial plans 16-04-2019 2 18-04-2019
2.4 Training and management of the
personnel
18-04-2019 3 21-04-2019
2.5 Quality plan declaration 21-04-2019 2 23-04-2019
2.6 Warranted threat plans 23-04-2019 1 24-04-2019
2.7 Quantitative research study 24-04-2019 4 28-04-2019
2.8 Qualitative research study 28-04-2019 3 01-05-2019
2.9 Setting up the phase-gate processes 01-05-2019 2 03-05-2019
3.0 Project Implementation 03-05-2019 8 11-05-2019
3.1 Project deliverables 03-05-2019 3 06-05-2019
3.2 Regulatory and monitoring actions 06-05-2019 2 08-05-2019
3.3 Setting up the phase-gate process 08-05-2019 3 11-05-2019
4.0 Project closure 11-05-2019 2 13-05-2019
4.1 Performing project accomplishments 11-05-2019 1 12-05-2019
4.2 Revising project closures 12-05-2019 1 13-05-2019
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Gantt Chart
Project commencement
Designing the case for business
Conducting viability research
Assessment of risks
Allocation of resources
Selection of the Project team
Setting up the phase-gate processes
Project Development
Establishing project plan
Cost estimation
Creation of financial plans
Training and management of the personnel
Quality plan declaration
Warranted threat plans
Quantitative research study
Qualitative research study
Setting up the phase-gate processes
Project Implementation
Project deliverables
Regulatory and monitoring actions
Setting up the phase-gate process
Project closure
Performing project accomplishments
Revising project closures
4/1/2019
4/11/2019
4/21/2019
5/1/2019
5/11/2019
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LO2: Qualitative and quantitative research methods
P4
Various research methodologies have been employed in order to ascertain the
profitability of the project. In this section, the qualitative and quantitative research
methods opted for the survey have been discussed. It aims to determine the ability of
the project to generate revenue for the company in the UK mobile industry. Even
though there are several methods to collect the qualitative data for a survey,
interview and ethnographic approach have been used to collect the qualitative data
in this small-scale study. Owing to the small size of this survey, there are 50
participants in the sample. Interview is conducted with the help of a questionnaire,
whereby questions are designed in a way that would enable the respondents to
answer according to the topic. It is assumed during an interview that the respondents
have an idea about the topic, and they will provide an honest view of their opinion.
On the other hand, ethnographic approach is the methodical approach of studying
people and the culture related with them (Lindolf and Taylor, 2017). This research
method is designed to discover the cultural phenomenon of the people in the society.
Qualitative Research
Qualitative research can be defined as an empirical research, whereby the data
obtained is not in anenumerative form (Silverman, 2016). Qualitative approach
follows an explanatory, realistic and simplistic approach to the subject of the topic.
For the purpose of this research, the qualitative data has been obtained from the
business analyst of the mobile industry in the UK. The business analyst has been
subject to an interview, and an attempt has been made to gain an idea about his
perspective on the industry. The analyst was subjected to the following questions:
Q1. What is the future of the mobile industry in the UK?
Q2. What are the recent trends in the mobile industry?
Q3. What factors do the consumers in the UK consider before purchasing a
product in the mobile industry?
Q4. What perspectives do the UK consumers have about Samsung as a brand?
Q5. What steps can be taken by Samsung to build on the competition in the
market?
Q6. What factors influence customers in the age group 55-75 to own a
smartphone?
Q7. What economic and social issues can Samsung face post expansion in the
market?
Q8. What impact will globalisation have on the mobile industry in the UK?
Q9. What environmental impact does Samsung have in the UK market?
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