Strategic Management: Evaluating Samsung's Position in the UK Market

This report provides a strategic analysis of Samsung in the UK market, examining the company's vision, mission, and values, along with recommendations for improvement. It evaluates organizational trends, including Samsung's market share and financial performance, within the context of the UK electronics industry. The report includes a PESTLE analysis of macro-environmental forces, assesses Samsung's competitive position using Porter's Five Forces, and presents a SWOT analysis to critically evaluate the organization's current strategic standing. Key strengths, weaknesses, opportunities, and threats are identified, providing a comprehensive overview of Samsung's strategic challenges and advantages in the UK market. The report also references various academic sources to support its findings and recommendations. Desklib provides access to this and other solved assignments for students.

Strategic Management:
Samsung, UK

Introduction of the
Company
•Samsung is a large multinational electronic company based
in the South Korea with its headquarters in Seoul (Samsung
UK, 2019).
•The company offers multiple business affiliated
opportunities with its numerous products categories around
the world.
•The company operates more than 50 consumer electronics
product categories around the world (Samsung uk, 2019).

Vision, Mission and Values
with recommendations
Vision:
•To encourage the world with advance, innovative and creative
product design technologies.
• To develop the individual lives and contributes to societal
wealth by constructing a new future (Samsung uk, 2019).
Mission:
•To allocate the resources of technology and human.
•To generate advanced product and services and thus
contributing to a healthier communal society (Samsung uk,
2019).
Values:
The values of Samsung Company comprises of five interfaces
which generally include: excellence, people, integrity, change
and co-prosperity (Samsung uk, 2019).

Vision, Mission and Values with
recommendations –Contd…
Recommendations:
Based on the mission, values and vision of Samsung
Company:
• It must be recommended to focus more on product
enhancement rather than to focus on resources of human.
•As per the competitors are concerned in the UK, the
Samsung Company has to balance their competitive
strength in the UK market in order to gain captivity over
customer retention (Kumar and Pansari, 2016).

Evaluation of the organizations trends
•As per the evaluation of the Samsung Company is
concerned, the company nearly covers 35% of the smart
phone global display in the UK market. The financial
performance of Samsung Company lies in the financial
statements of the organisation.
•According to the report, Samsung Company has a
preference share of 106250 USD with retained earnings of
12% factual growth till 31st December 2018 (Ozcan and
Islam, 2017).

Samsung Industry
•The Samsung Company belongs to the customer electronics
industry with operation of more than 50+ electronics
products.
•The UK electronic market is expanding continuously with
that of increase of customer retention over global market.
•According to the Wall Street Journal, the UK has the sixth
largest electronics business hub in the world with
approximate 98 billion in the UK currency.

Macro- Environmental Forces- PESTLE
 Political
 In majority markets where Samsung is operating the political scenario is
conducive towards the operations. S
 Samsung takes the initiative of operating in those markets where the
political influences are benign by nature.
 Economic
 The company tends to extend its global foot prints by expanding into
several developing nations.
 Social
 The company has adopted a global strategy of attracting consumers.

Macro- Environment Forces-
Pestle Contd
 Technological
 It is one of the most successful companies in terms of
innovation.
 For attaining sustainable business advantage the company keeps
upgrading its products and services according to the changing
needs and demands of the consumers
 Environmental
 With enhancing ethical consumers , who wishes their brands to
source and initiate products socially and environmentally , the
company tends to maintain its CSR activities in high regards.
 Legal
 The company was subjected to huge penalties for the alleged
imitation of Apple products (Cusumano, 2013) .

Competitive position in
Industry
Threat of New Entry:
•The threat of new entry
will be low as the
Samsung Company often
performs its due
diligence while entering
on any emerging market
(Omer, 2019).
Rivalry Amongst
existing brand
• The company faces
stiff competition from
Apple owing to its
product differentiation

Competitive position in Industry Contd
Buyer Power:
•The buyer power would be more as there is a multiple option to
stick and buy the product from new companies due to its high
price.
Supplier Power:
•The supplier power would be very high with the increase of
number of suppliers in the UK market.
•There are many existing suppliers who offers the product service
at discounted rates (Choi, 2016).
Threat of Substitution:
• The threat of substitution would be very less as the Samsung
Company maintained its brand equity preference over global
market.
•The Samsung Company is surrounded by many substitutes in the
UK market (Appiah et al. 2019)

SWOT table and critically evaluate the
organizations current strategic position
STRENGTH
1.High expenditure on R&D.
2.Loyal base of consumers.
3.Strong image of brand.
4.Global Presence.
5.Various ranges of products.
OPPORTUNITIES
1.Innovating new technologies.
2.Various product portfolios.
3.Opportunities for global expansion.
4.Huge focus on R&D.
THREATS
1.Growth of new players like Vivo and
Oppo.
2.Intense cost competition in global
smart phone market.
3.Changing consumer perceptions leads
to huge market dynamics.
WEAKNESS
1.High portfolio diverse.
2.Failure in maintaining a clear and
transparent brand positioning.
SWOT

SWOT table and critically evaluate the
organizations current strategic position –
Contd……
•
•The current strategic position of Samsung
Company faces a number of challenges in
global market.
•It possesses a large transaction of promise
for the upcoming future (Honarmandi, Sepasi
and Azar, 2019.
•The company prioritizes strong consumer
loyalty and brand equity and it has the
expertise of playing the out of the box
strategies among competitors (Omer,
2019).

Reference List
•Appiah, D., Howell, K.E., Ozuem, W. and Lancaster, G., 2019. Building resistance to brand
switching during disruptions in a competitive market. Journal of Retailing and Consumer
Services, 50, pp.249-257.
•Kumar, V. and Pansari, A., 2016. Competitive advantage through engagement. Journal of
Marketing Research, 53(4), pp.497-514.
•Choi, P.P., 2016. Evolution of Samsung group and its central office: Imperfect market and
capacity-building. Asian Business & Management, 15(5), pp.370-398.
•Honarmandi, Z., Sepasi, S. and Azar, A., 2019. Comparing the Impact of Brand Value on
Corporate Profit in B2B and B2C Businesses: A Case Study. Iranian Journal of Management
Studies, 12(1), pp.121-147.
•Cusumano, M.A., 2013. The apple-samsung lawsuits. Communications of the ACM, 56(1),
pp.28-31.
•Ozcan, S. and Islam, N., 2017. An empirical study of nanowire technological trends.
The Journal of High Technology Management Research, 28(2), pp.246-260.

- contd…Reference List
•Gil, E.M., 2016. Samsung v. Apple: Taking a bite out of the design patent article of
manufacture controversy. U. Miami Bus. L. Rev., 25, p.67.
•Omer, S.K., 2019. SWOT analysis implementation's significance on strategy
planning Samsung mobile company as an example. Journal of Process Management.
New Technologies, 7(1), pp.56-62.
•Samsung uk. (2019). uk. [online] Available at: https://www.samsung.com/uk/
[Accessed 13 Jun. 2019].
Bosch‐Sijtsema, P. and Bosch, J., 2015. User involvement throughout the innovation
process in high‐tech industries. Journal of Product Innovation Management, 32(5),
pp.793-807.
Telaretti, E., Graditi, G., Ippolito, M.G. and Zizzo, G., 2016. Economic feasibility of
stationary electrochemical storages for electric bill management applications: The
Italian scenario. Energy Policy, 94, pp.126-137.
Aguinis, H., Edwards, J.R. and Bradley, K.J., 2017. Improving our understanding of
moderation and mediation in strategic management research. Organizational
Research Methods, 20(4), pp.665-685.