Samsung: Detailed PESTLE and Competitive Analysis for UK Market

This report provides an analysis of Samsung's business operations, specifically focusing on its performance within the UK market. The report begins with a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors influencing Samsung's business in the UK. The political analysis considers the impact of Brexit, while the economic analysis highlights the UK's market-oriented economy and its implications for Samsung, including the increasing cost of exports and wages. The social analysis focuses on consumer purchasing behavior and pricing strategies. The technological analysis emphasizes the importance of technological advancements. The legal analysis discusses relevant regulations. The environmental analysis acknowledges the potential impact of changing weather patterns. Following the PESTLE analysis, the report identifies and analyzes Samsung's key competitors, including Apple, Huawei, Xiaomi, and Oppo, highlighting similarities and differences between them. The report concludes by referencing key sources used for the analysis.

Samsung Electronics
Samsung is a South Korean multinational conglomerate headquartered in Samsung Town. It operates the
business in electronic industry. It operates the business in different countries across the world such as UK,
US, New Zealand, Australia and the others (Burris, 2020).
PESTLE Analysis of UK Market
Political:
Brexit rule in UK affects the many companies from the different industries (Santader trade, 2020).
Economic:
United Kingdom is the highly developed and market oriented country. It is also considered as the 6 th largest national company in the world in
terms of GDP due to which the willingness of consumers have been increases to purchase the products.
The drawback for the company is that the nation export cost has been increases and also the cost of wage has been increases (BBC News,
2020).
Social
Pricing is the deciding factor for the people of UK to purchase the goods. Samsung offers the goods with high prices due to which the demand
of consumers has been fluctuated towards the other companies.
Technology
UK is one of the technological companies that invest high amount in technology to enhance the services. It is beneficial for the company to use
the advance technology to provide the goods to consumers.
Legal
Electronic and information technology sector has to implement the laws while operate the business such as Information Technology Act and the
others. It has to follow the legal policies of all different countries in which it operates the business (MeitY, 2020).
Environmental
Although, there is no challenge that the company face related to environmental but due to changing weather, it can face the issue related to
network.
Competitive Analysis
Apple, Huawei, Xiaomi, Oppo and the others are the competitors of the company.
Similarities
• Similar devices such as smart phones, Laptops and the others.
• Similar features
Differences
• Techniques to manufacture the devices
• Add some different features
• Different price rates to gain the competitive advantage (Bhasin, 2018).

References
Bhasin, H. (2018). Top 21 Samsung Competitors – Competitor analysis of Samsung. Retrieved From:
https://www.marketing91.com/samsung-competitors/
MeitY. (2020). MeitY Business Rules. Retrieved From: https://meity.gov.in/meity-business-rules
Santader trade. (2020). United Kingdom: Economic and political outline. Retrieved From:
https://santandertrade.com/en/portal/analyse-markets/united-kingdom/economic-political-outline
BBC News. (2020). UK economy. Retrieved From:
https://www.bbc.com/news/topics/clm1wxp5378t/uk-economy
Burris, M. (2020). The History of Samsung (1938-Present). Retrieved From:
https://www.lifewire.com/history-of-samsung-818809