Samsung Washing Machine Market Analysis: A Business Report

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1
Product and Service Development

2
Index
• Introduction
• Overview of the Company
• New Product or New Service Proposed
• Market Opportunity for the proposed product or a service
proposed
• Marketing Strategy proposed
• Conclusion
• References

3
Introduction
• Will present about the
organization’s successful
factor in the market.
• Demonstrate about the market
poisoning of the Samsung
washing machine
• Propaganda that will
demonstrate about new
products launched by the
organization.

4
Overview of the Company
• Conglomerate
industry
• Founded by Lee
Byung-chul
• Headquarter in South
Korea
• Serves across the
nation

5
Overview of the Company
• Revenue income: US$210.9
billion
• Net income: US$37.1
billion
• Total assets: US$265 billion
• Total equity: US$188.9
billion
• 320,671 number of
employees
• Various types of services

6
New Product or New Service Proposed
• Samsung has come
with new product is
Washing machine
• Automation service
proposed by Samsung
• Tries to meet
environmental criteria
• Changeable appliances

7
New Product or New Service Proposed
• Manufactured with
diamond drum
• Faculties of small
pockets
• Avoids “bobbling”
• Consumes water

8
New Product or New Service Proposed
• Washed
garments with
anti-bacteria
• Removes germs
• Consumes time
with Silver
Nano Program
• 5 star energy
efficient

9
Market Opportunity for the proposed
product or a service proposed
• Gained due to the
implication of digital
inverter power
• Higher growth rate in
the market, increased by
5%
• Market segmentation
increased by 33%

10
Market Opportunity for the proposed
product or a service proposed

11
Market Opportunity for the proposed
product or a service proposed
• 65 lakh sales of Samsung
washing machine in 2018.
• Contribute an increasing
10 per cent in annual
growth.
• “All-in-one” marketing
strategy
• Good durability via Direct
Drive technology

12
Marketing Strategy proposed
• Products: Washing
machine
• Price: Competitive
pricing and skimming
price