Analysis of SamTech Middle East: Business Problems and Recommendations

This report examines the business issues faced by SamTech Middle East, a UAE-based company specializing in GPS tracking and asset management services. The primary challenges identified include client awareness of IT solution benefits, data privacy and security concerns, employee training needs, and operational data management. The report applies critical problem-solving skills to address these issues, recommending solutions such as enhanced marketing strategies, stricter data security policies, comprehensive employee training programs, and improved data management systems. Furthermore, it suggests strategies to capitalize on future opportunities, including digital marketing, advanced encryption, feedback mechanisms, and metadata-based data organization. The analysis concludes that by implementing these recommendations, SamTech Middle East can overcome current obstacles and ensure sustainable business operations in the competitive market.

Entrepreneurship-3

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Applying Critical Problem Solving Skills to the Business Issues Faced by SamTech Middle
East..............................................................................................................................................4
Recommending Solutions that can Help Avail Future Opportunities for SamTech Middle East
.....................................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Information Technology is the strategic process through which businesses and
organisations make use of computers and digital systems in order to record, store, share and
manipulate operational data for their operations. Innovation in IT is immensely important and
beneficial as it provides new and innovative operational methods that increase the performance
and efficiency of past IT solutions (Casidy, Nyadzayo and Mohan, 2019). This report assesses
the challenges that SamTech Middle East faces with regards to IT adoption and their solutions.
SamTech Middle East is a business organisation founded in 2003, currently operating from its
headquarters in UAE and specialises in providing customers with GPS based tracking and asset
management services across various industries and organisations.
MAIN BODY
As SamTech Middle East operate in the vehicle management industries and provides
unique and innovative IT solutions with the intention to improve the operations, performance,
productivity and efficiency of their clients, they face numerous complex business issues and
problems for their sustained operations. The primary business issue that plagues the operations
and productivity of SamTech Middle East is that their clients in the UAE are not aware of the
immense benefits that innovative IT solutions created by SamTech Middle East have on their
operational performance, efficiency, productivity and profitability and thus are hesitant of
adopting the innovative IT solutions, impacting the operational productivity and profitability of
SamTech Middle East as they have to expend significant resources to procure clients to adopt
their innovative IT solutions. The other major issue that SamTech Middle East faces is in regards
to the data privacy and security of the operational client’s data they have to record for their
functions (Danquah and Amankwah-Amoah, 2017). This also presents SamTech Middle East
with considerable issues as this data is highly confidential and sensitive in nature and cannot be
disclosed to external sources. The other business problem that impacts the operations of
SamTech Middle East is that of the training that they have to provide to the employees of their
clients in regards to making appropriate use of the IT innovative solutions that SamTech Middle
East provides, so that it can improve the operational performance, efficiency, productivity and

profitability of their clients as SamTech Middle East’s solutions advertise. The final biggest
business issue that affects the operations of SamTech Middle East is their operational data
management and sharing capabilities. These relate to the average data management techniques
use by SamTech Middle East to manage their data and the data sharing problems to their clients,
this gives rise to. Their solutions and recommendation on how SamTech Middle East can
improve their innovative solutions to better integrate and avail future opportunities are as
follows:
Applying Critical Problem Solving Skills to the Business Issues Faced by SamTech Middle East
The solutions to the prior discussed business issues faced by SamTech Middle East are as
follows:
Procuring Customers in UAE: As the clients in UAE that SamTech Middle East services to
primarily in the distribution and logistics industries are largely unaware of the various
advantages that innovative IT solution of SamTech Middle East provide towards increasing their
operational performance, efficiency, productivity and prof8itabiliyt in the consumer markets and
thus are hesitant to adopt their services, SamTech Middle East can invest into their marketing
operations with the intention to effectively advertise and promote their innovative IT solutions to
their clients in addition to the numerous benefits they provide to their client’s operations and
functions (Chaffey and Ellis-Chadwick, 2019). As SamTech Middle East does not have its own
marketing team, they can hire external marketers to promote and advertise their services to the
distribution and logistics industries of UAE making use of traditional and digital channels of
marketing to effectively promote and advertise the numerous benefits of the services provided by
SamTech Middle East to a large customer base. This would effectively allow SamTech Middle
East to procure customers and clients in the UAE, as their services are already capable of
increasing their client’s operational performance, efficiency, productivity and profitability.
Data Privacy and Security: Another major business issue that plagues the operations of
SamTech Middle East relates to their efforts to safeguard the privacy and security of their
client’s recorded operational data. SamTech Middle East can solve this problem by
implementing strict organisational policies that restrict their employees from accessing sensitive
data and only allowing select employees high up in the SamTech Middle East’s hierarchical
chain of command to be able to access, read and edit the confidential operational data of their

clients. This will better protect them against human errors of their employees which can have
immensely negative effects on their data security and privacy efforts. SamTech Middle East can
also implement a firewall into their systems that regulates the flow of data inside their systems
and restricts other external unauthorised users to be able to access their confidential operational
data (Zhang, 2018). In a further attempt to increase their data privacy and security efforts,
SamTech Middle East can encrypt their client’s operational data so that in the unfortunate event
that their client’s data does get leaked to external forces, they can at least protect its integrity and
make it unreadable and inaccessible to external forces to whom the data has been leaked.
Employee Training: The other major operational issue that plagues the operations of SamTech
Middle East relates to the training that they have to provide to the employees of their clients with
regards to how their innovative IT solutions should be used for their operations, their
applications and guidelines etc. As the employees of their clients in the distribution and logistical
industries are not immensely tech savvy and have trouble grasping the instruction on the basic
use of SamTech Middle East’s innovative IT solutions this presents as quite a problem for
SamTech Middle East. This problem can be addressed if SamTech Middle East makes effective
use of various training and development methods and schemes such as conferences, discussions,
workshops, lectures, coaching and mentoring etc. relevant to the abilities of their client’s
employees so that they can effectively be trained to use to innovative IT solutions that SamTech
Middle East provides them (Noe and Kodwani, 2018). SamTech Middle East should invest
resources to create dedicated training methods making use of the training schemes discussed
prior, as training of employees is something they have to undertake whenever they procure a new
client. This will allow SamTech Middle East to effectively train the employees of their clients
and increase their satisfaction and loyalty towards SamTech Middle East.
Data Sharing and Management: As the data sets recorded by SamTech Middle East for their
client’s operations are quite large in volume, it presents SamTech Middle East with business
issues related to the effective management of this large datasets and the sharing of relevant data
with their clients. To address this issue SamTech Middle East must make organisational changes
to the way in which they collect and store the operational data of their clients so that it can be
effectively managed by SamTech Middle East and relevant data can be efficiently shared with
their clients. SamTech Middle East must store the operational data recorded in standardised

formats that fall under a particular singular schema so that it can be effectively managed and
shared by them. SamTech Middle East should also store data in databases and analyse this data
so that there are no duplicate or redundant data entries in their databases in their efforts to
effectively manage and share the operational data they collect (Wilkinson and et.al., 2016). In
addition, the SamTech Middle East should also adhere to the data policies and laws enforced by
relevant authorities that regulate how confidential data is shared amongst their clients in order to
share operational data in a legally appropriate manner.
Recommending Solutions that can Help Avail Future Opportunities for SamTech Middle East
There are further recommendations on the solutions to prior discussed business issues
faced by SamTech Middle East that if implemented can help SamTech Middle East avail future
opportunities in the UAE’s markets, such as:
Procuring Clients in UAE: To further improve their efforts to procure clients in the future,
SamTech Middle East is recommended to hire external marketers that make use digital software
and applications which can help assess the performance of their digital marketing operations in
real time so that they can be further improved to increase the chances of SamTech Middle East
procuring relevant customers and increase their productivity and profitability in the UAE
markets (Armstrong and et.al., 2018). The marketers can make use of software such as Google
Analytics, Hootsuite etc., which effectively record various marketing metrics such as number of
clients marketed to, cost of marketing per customer, engagement of customer to marketing
content etc. These metrics can later be analysed to improve the marketing strategy of SamTech
Middle East and enhance the chances of procuring clients for SamTech Middle East and make
their business operations sustainable for the future.
Data Security and Privacy: In order to further improve their efforts towards safeguarding the
data security and privacy of their client’s operational data recorded by SamTech Middle East,
they can make use of better, stricter encryption algorithms and methods to improve and
safeguard the integrity of their recorded data in the event it is leaked to external forces. SamTech
Middle East is also recommended to invest into anti-virus soft wares and applications, which can
help to protect their systems against cyber-attacks from external forces in an attempt to steal their

data (Bertino and Ferrari, 2018). SamTech Middle East is also recommended to consistently
update their firewalls implemented to new versions and not ignore this process, as the
sophistication of the worms, viruses and cyber-attacks keeps increasing in the digital age and any
lapses in updating their current operational methods to safeguard client’s data security and
privacy can become redundant if they aren’t updated regularly and consistently. Doing so will
help make the operations of SamTech Middle East sustainable for the future.
Employee Training: In order to enhance their employee training operations of newly gained
clients, SamTech Middle East is recommended to make use of dedicated feedbacks and hold
discussions to assess whether the provided information and knowledge has effectively been
absorbed by the client’s employees or not. Doing this will showcase to SamTech Middle East the
inherent lapses in their own training methods which can be improved to create better innovative
training solutions for their future training endeavours (Dipboye and Dipboye, 2018).
Undertaking and analysing the feedbacks will also help SamTech Middle East identify which
amongst the client’s employees have not been able to effectively learn the use of new IT
solutions provided by SamTech Middle East, so that they can be further trained using new ways
in order to effectively provide relevant training to all employees of their clients, thus effectively
improving their employee training operations for the future and making their business operations
sustainable.
Data Management and Sharing: To further enhance their data management and sharing
capabilities, SamTech Middle East is recommended to organise the data collected in databases
on the basis of its metadata, which includes information such as where the data was acquired
from, when it was collected and to whom it is to be shared to. Doing this will effectively help
SamTech Middle East manage the large datasets in their databases and help their data sharing
capabilities to their clients (Siddiqa and et.al., 2016). SamTech Middle East can also purchase
external data management systems and software, which can automate their data management
processes related to their large volumes of data collected and significantly enhance their data
management operations to make their business sustainable for the future.

CONCLUSION
Based on the findings of the report, it can be concluded that adoption of innovative IT
technologies into the operations and functions of a business organisations that SamTech Middle
East services, provides various challenges to the operational performance, efficiency,
productivity and profitability of SamTech Middle East. This report assesses the complex
business issues faced by SamTech Middle East and evaluates solutions that can be implemented
to eliminate the business problems that SamTech Middle East faces. The report also recommends
how SamTech Middle East can improve their existing solutions to better face the business
challenges and opportunities of its future operations.

REFERENCES
Books and Journals
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Bertino, E. and Ferrari, E., 2018. Big data security and privacy. In A Comprehensive Guide
Through the Italian Database Research Over the Last 25 Years (pp. 425-439). Springer,
Cham.
Casidy, R., Nyadzayo, M. and Mohan, M., 2019. Service innovation and adoption in industrial
markets: An SME perspective. Industrial Marketing Management.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Danquah, M. and Amankwah-Amoah, J., 2017. Assessing the relationships between human
capital, innovation and technology adoption: Evidence from sub-Saharan Africa.
Technological Forecasting and Social Change. 122. pp.24-33.
Dipboye, R.L. and Dipboye, R.L., 2018. Employee Training and Development'.
Noe, R.A. and Kodwani, A.D., 2018. Employee Training and Development, 7e. McGraw-Hill
Education.
Siddiqa, A. and et.al., 2016. A survey of big data management: Taxonomy and state-of-the-art.
Journal of Network and Computer Applications. 71. pp.151-166.
Wilkinson, M.D. and et.al., 2016. The FAIR Guiding Principles for scientific data management
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Zhang, D., 2018, October. Big data security and privacy protection. In 8th International
Conference on Management and Computer Science (ICMCS 2018). Atlantis Press.