Analysis of Sandland's Vineyards: Competitive Advantage in Wine Market

This case study analyzes Sandland's Vineyards, focusing on key business decisions and competitive advantages within the premium wine market. The assignment addresses whether Passaiacaqua's should buy the East Side Meats building, highlighting the importance of ethical considerations and strategic planning. It then explores the attractiveness of the premium wine market, discussing market characteristics and profit potential. The analysis further examines Sandland's competitive advantage, emphasizing its diverse product offerings, pricing strategies, and high-quality wines. The study underscores the significance of developing appropriate market strategies and competitive advantages for business success. The case study also references the importance of market segmentation, competitive analysis, and strategic planning to achieve business goals and maintain a strong market position.

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Integrated Business Experience
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Should the passaiacaqua’s buy the East side meats building?
It is always of much importance to ensure that quite a number of goals attached to any given
business are attained within the right time through the use of quite a number of appropriate and
reliable means (Bocken et al. 2016). Moreover, all these means should be capable of strictly
operating within the demarcated conditions that tend to surround different types of ethical
considerations. As a result of this, there is the need for Passaiacaqua’s to but the east side meat
building in order to ensure that different strategies that were well stipulated at the initial point are
well addressed without facing quite a number of barriers that at some point tend to make quite a
number of operations to be somehow difficult (Macdonald, Kleinaltenkamp and Wilson 2016)
Buying the east side meat building is another issue all together that will ensure that the whole
business is diverse in terms of quite a number of operations at the same time different types of
customers will be adequately served according to all their expectations and preference in relation
to quite a number of products and services that they expect to be Moreover, buying of the meats
building will also contribute towards making passaiacaqua’s to gain much popularity in terms of
how it is capable of different types of business services thus providing one of the easiest time to
scale up towards the positive direction (Demil et al. 2015). At the same time, acquiring of the
east side meat building is a clear indication that quite a number of services will be strategically
located thus making it much easier to reach out to different customers without struggling much
to locate the areas where they are situated.
Is the premium wine market an attractive market?
Implementing an attractive market is one of the best techniques that most businesses are looking
forward to carry out in this modern world (Ranjan and Read 2016). This is mainly because once
the attractive market is adequately acquired through the use of different forms of relevant ways,

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then it will be much easier to reach out to various customers by providing them with quality
products and services thus scaling up the entire sales that is being carried out by the whole
business (Wang, Xiang and Fesenmaier 2016). As far as the case study is concerned, the
premium wine market tends to show quite a number of characteristics about various types of
issues and operations that are capable of taking place within the whole market platform. As a
result of this, the premium wine market appears to be a very attractive market due to various
issues that have been highlighted in it and are also known to be attached to the market (Henry,
Foss and Ahl 2016). One of the first things that make the premium wine market to be attractive is
the presence of various types of wine drinkers across different localities. All the consumer
segments that have been able to make the premium wine market to be an attractive market tend
to have their own perceptions regarding various types of wines and as a result of this, they are
able to maintain a strong bond when it comes to drinking wine thereby making the entire market
to be very efficient and reliable (Lieder and Rashid 2016). On the other hand, the good profits
that are made as a results of various sales within the premium wine market tend to provide one of
the most valuable advantages to different types of businesses that have put much focus in the
wine sales, this therefore makes the entire market to be very attractive since the chances of
incurring serious losses are very minimal thereby providing one of the best opportunities to
several businesses for them to adequately move to the next stage and be able to carry out
different operations at the advanced stages in order to obtain quite a number of positive
outcomes (Meyer and Peng 2016). By saying that a market is attractive, this is a word that means
different conditions most so in the business world and is always capable of coming up with its
own advantages. Premium market being an attractive market is capable of developing the
tendency of capturing the attention of different types of businesses that are likely to be interested

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in venturing in the wine sales. This likely to increase the economic status of the market through
the efficient sales of the wine products that will majorly be directed towards a specific towards a
specific segment of customers irrespective of where they are located. Right before buying the
east meats building, there is the need to make appropriate decisions specifically by carrying out
consultations with different groups with the major ones being the employees together with the
stakeholders. As a result of this, the chances of picking on the wrong option will be very minimal
thereby making sure that a good percentage of reasonable goals are well addressed by
minimizing the occurrence of any barrier related conditions both at the internal level of the
business and also at the external environment(Lee and Coughlin 2015).
Does Sandland’s have a competitive advantage in the premium wine market?
Creating a competitive advantage within a business is a technique that should be learned by the
management team by giving it one of the best priorities and time as much as possible. A
competitive advantage is a clear indication of how a business is much focused towards moving to
the right direction thus implementing a reliable environment through which all the objectives that
were attached to the business can be appropriately obtained without bringing any disturbances
and confusion. In order for a business to bring a competitive advantage to the market, it needs to
ensure that different types of achievements are attained right from the internal part up to the very
external part where the targeted consumer segments are well situated. In relation to what is
covered within the case study, Sandland appears to be having an attractive business that has even
gone further to make it develop a competitive advantage in the wine premium market (Lusch
2011). By saying that it has a competitive advantage in the premium wine market this clearly
means that the organization is capable of offering a stiff competition to several other businesses
that are likely to emerge in the whole market platform with an intention of providing nearly the

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same products and services to a specific group of consumer segments (Neuhofer, Buhalis and
Ladkin 2014). As a result of this, Sandland can therefore be said to be having a competitive
advantage in the premium wine market due to various factors. One of the major factors is that it
is an organization that is trying to work hard towards the direction of being diverse, talking about
its products, the business offers wines of different sizes thus making it much easier to provide an
opportunity to the consumer segments for them to choose on the best price that they feel can best
meet their needs. Interestingly, all the wine sizes tend to have different prices thus making sure
that each and every personality across the whole consumer segment is well covered without
involving any issues that are related to discrimination (Terjesen and Hessels 2016). On the other
hand, the competitive advantage of Sandland’s by it being average in terms of the prices attached
to all its wine products. This further gives it an added advantage of attracting the attention of
quite a number of individuals within its targeted market segments thereby enabling it to offer a
stiff completion to several businesses that are likely to emerge either in the current situation or
even in the coming future due to the change that is taking place within various business
conditions. They high quality wines gives Sandland’s a competitive advantage by making it to
distinguish itself from the rest of the other businesses to a greater position where it can always be
viewed to be unique business that is much concerned with the kind of products and services that
are being directed towards the side of the consumer segments. For Sandland’s to have a
competitive advantage, this clearly shows that all its management team are capable of developing
some of the most appropriate management strategies and at the same time being able to work
closely with each and every employee. This looks like a pillar strategy that is fully determined to
push the entire business to a position where it can be recognized be it at the local, national or
even at the international level.

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In conclusion, it is now clear that developing of appropriate strategies that are suitable to
operate within a given market is a crucial issue that each and every business should be able to
develop since it is known to have the opportunity of providing a reasonable opportunity to a
business for it to evaluate whether a given market is an attractive market that is capable of
providing each and every requirement that is needed within a particular business. Moreover,
implementing different types of competitive advantage strategies is an issue that has never taken
any business to a loss but instead, it only acts as a stepping stone that can be used to gear up to
the next level.

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