Marketing Report: Product Analysis for Clay Santa Lucia Styling Oil

This report provides a comprehensive marketing analysis for the launch of Clay Santa Lucia styling oil, a new hair care product. It begins with a product description, highlighting its features and target audience. The main body then delves into market analysis, exploring market opportunities, competitive landscape, and consumer behavior. Following this, the report applies STP (Segmentation, Targeting, and Positioning) analysis to identify the ideal customer profile and develop a targeted marketing strategy. Finally, the report outlines the marketing mix (product, price, place, and promotion) for the product. The report also covers market segmentation, targeting, and positioning of the product and the marketing mix for the product. The report provides a detailed overview of the marketing principles and strategies applied to launch the new product, making it an essential resource for understanding marketing concepts in practice.

Principles of Marketing
& Communication in a
Digital World

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Description about new product................................................................................................................3
Analysis of market for this product.........................................................................................................4
Segmentation, Targeting and Positioning of product...............................................................................5
Marketing mix for product.......................................................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................10

INTRODUCTION
Principle of marketing defines that all agreed ideas and thoughts upon their companies to
an effective marketing strategy and these are principal to build a product promotion strategies
they can use to promote their goods and services also (Aggarwal, 2019). Marketing principles is
commonly used principal such a system of test of time and have remained same searches for
product, price, place and promotion. For this assessment, this will require to analyze marketing
activity is for launching a new hair care product which are named as Clay Santa Lucia styling oil.
This report covers various topics such as description of the product, analyzing the market of
product, STP analysis and marketing mix of the product.
MAIN BODY
Description about new product
Clay Santa Lucia hairstyle oil is a perfect one for hair which include coconut oil, fennel
oil, brand hydrate smooth and repair damaged for any hair being to have gracious can be used for
damage also with high heating styling and their draw for a few drops through dry stands that
medium to smooth and control hair fall. It is not only heating their hair but a new color are also
given but not sure but so being wrapped in a light with protective layer for against climate
change, hair styling and humidity are there. It has a broad range of aesthetics where they can
expansion of advertising to their public through social media. It is a base to design to simplify
their hair routine replenishing protects and de freezing hair and it will be helpful for their daily
routing also. It is one of the best oil for their teenage, adults and kids also they can use most extra
dry for women with fine hair who are using oil typically without which include sunflower,
safflower oil for texture for a lightweight hair. They look like something is specially chic
mermaid even with frosted glass furnace bottles sea foam green cap that looks good and smell
good developers is not quite enough for styling oil (Alnawas and Farha, 2020).
New products are to be developed in their marketplace are take a series of step which
includes conceptualization design develop and market for newly created for the goods and
services. They have increased company market should satisfy their customers according to
customer satisfaction in each and every product will appeal to every customers or clients they
can defend target market that take place in current development. New product are to be

developed for new services with changing customer demands and needs. This product also
contains decision to make a whether it's a new product should be added or older invest a lot of
money to create a new project that perform effectively and efficiently manage. Launch of a new
product in market place are successfully product development and when opinions of a customers
are launched through this new product like they can give feedback and some changes in the
product. Product launch is a process for introducing a product to market in such a way that
generates momentum. To describe about the market various rules are should be followed which
are described below:
Know who target audience is: Customers can begin with understanding with buyer
persona that and bring them for a potential consumer and description about their target audience
they were defined which features would be most interest of potential buyers like they can give
feedback about oil for good in natural air instead of a decorative feature of oil like most product
description for oil (Azeez and Abeyratna, 2020).
Focus on product benefits: To focus on company manager to share all varieties of the
product that they want to show their product has best feature with a unique tasks. It is interested
in characteristics of product but also how it can be benefited for customers and their product
100% pure and easily can use for any freeze hair, splitent hairs with attended weight off 4 to 6
lbs. In case of this oil product it could be a great feature is included they can use adult, teenage,
and adulthood also even if it is a freeze or damage hair it will be very beneficial for all types of
hair. New advantages are developed in firm for this product such as useful, remove sticky and
damaged hair are also applied this oil.
Analysis of market for this product
Market analysis is a procedure for research their market to understand their threats and
opportunities for how prospects and customers will react to goods and services. A market
analysis that will help you identify how better position of a company to be a competitive and
serve their customers within a specific industry or within a specific sector. For market analysis
assessment of a particular industry that would be study of such value potential customer
segments to find out patterns competition other important factor who are their potential what are
buying habits of customers, how much customers are willing to pay for their product, who is

main competitors and how does target market all these products are should be recognized
(Galindro, Zanghelini and Soares, 2019).
Determine their purpose: To determine the purpose of conducting a market analysis is
the main competition understands their market. It is important to be determined that people right
away for track to their procedures and start with purpose for external or internal for their product.
Identify target customer: Target customer for products that everyone is interested in
their product and decide who is likely to want their product using a target market and necessary
to understand market side who are competitors and what customers are coming from, what it
influences their buying decisions such as age, gender, location , population and interest.
Understand their competition: To understand some competitions it is to be successful
that good understanding of rivals into market situation what they have a different from each
other, what are the strengths and weaknesses as compared to other competitors and conduct a
short dresses for each rivals, range of computer for at least three threatening for decided timeline
conduct regular SWOT analysis (Stair and Reynolds, 2020).
Analyze data: After collecting all information related to the product it is to be accurate
information to be analyze that data to be make a make it useful for customers and organizing
research into sections make sense to them but also try to include their purpose target market and
competitions that many implements towards their research should include overview of industry
size and growth market share industry look, customer buying trends, how much customers are
willing to pay for their goods and services.
Put analysis to work: After done all work they can create a market analysis on time
structurally make it work for them and internal they can see their research to improve their
businesses and conduct analysis for purpose organized research and data should be available for
readable document to make it easier to share lenders to retain all information resource for next 10
days and containing a calendar year so that they can top of the market.
Segmentation, Targeting and Positioning of product
STP analysis of marketing is one of most popular strategy for marketing for business
nowadays but STP model is excellent strategy which should be changes for any product to a

customer-centric which enables that firms can be a better understand for their consumers who are
trying to reach and how they can position themselves for business growth as it stands for
segmentation, targeting and positioning itself a three-step that will allow development of a
product and actionable marketing strategy. The main aim for this process is to segment their
audience and target their product according to their customer’s tastes, preferences and habits and
main causes positioning adjustments in branding and marketing strategy to accommodate their
needs and expectations (Helmold and Samara, 2019). STP analysis is a very effective process
that organization used for introducing a new market product or launches any product to make it
easier to develop their specific approaches for reaching potential customers having a great job for
marketing strategy that will be appealing as effective.
Market segmentation: Market segmentation is a process to identify their opportunities
and threats and between common people in marketplace where people are allowed to develop
them much more information and engage marketing campaigns. They can use their design their
product specific desire or a need of a group of people in the market is unable to focus on
message to deliver as a much stronger impact than product marketing campaign. They have
discovered new opportunities and highlight new benefit advantages are included demographic,
psychographic values, lifestyle, behavior and so on. Segmentation is dividing a audience into
very smaller groups based on certain features which will allow to group individual members into
smaller groups so that they can a better communicate about product features and benefits which
is most relevant information to their customers. In case of demographic, certain questions are
answered who are the buyer, gender, education, looks and profession lifestyles of hobbies and
preferences for non core activities behavior such as brand loyalty, channel preferences and other
shopping habits (Lee and Cho, 2020)
Market targeting: Targeting is a segment where they can pick to identify their best
opportunity for business organization and they will need to look at size of segments whether it is
worth pursuing or not and it can be a marketing opportunity must be last to running a campaign.
They can be significant marketers for other segments this can become best in STP marketing
segments targeting. It is all about best opportunity for consumer provided about product and
during this segmentation stage they can optimize their customers and create more information
which is engage marketing campaign. They can determine choosing what segment of a target

strategic decision and certain planning model of question answer can help better understanding
for each segment. Target marketing within a specific marketing needs which is based on product
customers and they have potential customers who will purchase their product on the basis of
needs. Size can be determined how large their segment has a future growth potential for the
customers. Profitability construct such segments are willing to spend most of money for goods
and services during their lifetime value of customers in each segment. Reach ability determine
how it can be difficult for running their product with their marketing efforts higher CAC means
lower profitability.
Market positioning: Market positioning defines that will help them understand there any
desired for customers in marketplace that they can product can be fulfilled. What segments
audience desired inside the position of product and develop a unique selling proposition for a
product given right message at a right time (Lewis, 2021). They can understand about
positioning of a product positioning in market means their products in market our products and
other products as compared to other competitors in the marketplace and how it is better than
other competitor product. Every product has a lot of substance in market so the question is how
make our customers understand that product better than other substitute product has to be unique.
They are the three positive impact factors that can help to gain a competitive advantage edge
which is described below:
 Symbolic positioning
 Functional positioning
 Experiential positioning
How to position a product in market
Understand audience persona: To understand their audience needs and wants so that
they can understand their needs in a better way and research their qualities that they should need
our product (Lovari and Valentini, 2020).
Price and discount: Price is something that customers pay in return for a product and
price should not be too high or target customer that they said affordable price for customers’
competitor price with substitute. They should not be set for too much high price for any product
and not too much high for discount should be offered with their product.

Quality: Quality is very significant element for their product that they can try best offer
in best quality in their marketplace for customers and product who offers good quality always in
target minds of customers. Quality products are on good customers but not share experience and
they cannot send their feedback which is beneficial for product as compared to other competitors
(Nekmahmud and Fekete-Farkas, 2020)
Promotion: Promotion determined that customers know about their product or services
that firm offer various product features or characteristic of customers. Promotion play a vital role
in sales of a product and can sometimes wonder only source of a promotion sites such as
newspaper, radio, television and so on. Promotion can be done digital so it can be also when
digital platform like Twitter, Instagram, Facebook and so on.
Marketing mix for product
Marketing mix is a tool that will be determine a unique mix for product, price, place and
promotion but interconnected many independent variables. There are various multiple part of
areas of focus comprehensive marketing plan and should be commonly used for effective
marketing touches a broad range of areas. Key marketing mix with clay Santa Lucia stylish oil
which are described below:
Product: Product should be used for a wide range of goods and services that a company
include selling branding of a product and hair care stylish oil have a global presence which is
made keeping mind of consumers and it should be a different varieties available in marketing is
product portfolio such as umbrella hair care, skin care and shine air hearing care moisturizing
care, dry fruit oil and so on their early to be at orange peel and is a goodness and with exact
moisturizer for used for hair (Perez Zamora, 2019).
Price: Price refers to amount of money which product to be available this oil and
available in different forms and different side package oil 200ml rupees 39, 20 ml 10 rupees also
as well as minimum rupees one pouch are should be launched for this hair oil. Pricing strategy in
marketing mix helps to increase their sales revenue and customers are attracted towards many
discounts and offers.
Place and distribution: Place and distributions to means location where shops are selling
their oil and where previous products are actually sold. This oil is available in urban as well as

rural areas and also few nations are extending their market towards this oil. This should be focus
on creating a brand which is depend upon relation between mother and daughter also present in
all segments of a democratic or any other various points of various sizes of distribution channel
into the distribution for manufacturing from end users through various retailer now this oil can
be sold online also Amazon, grofers, Flipkart and so on (Petrescu, 2019).
Promotion: Promotion means promoting a product by advertising through digital media
social media, television so they can promote their branches of yuvraj Singh and Deepika
padukone and advertising is a very heavy campaign to attract more consumers this create
awareness among people and generate more customers. They can identify customer retention
was pretty high and after launching their loyalty points which are different benefits should be a
seasonal offer and promotion strategy when it came to rural sponsoring local fund shares and
giving a free samples for customers they have always focus upon their mother and daughter born
which should be married to use their product. Promotional strategies include age of television to
reach each and every corner of nation and telling more customers about their product or services.
Hair and care brand are wide variety range of product which uses girls teenage or have
any and to the adulthood. It can be caters to needs of using hair oil with a natural extract hair and
care brand of oil is stronger player in FMCG sector with a range of public uses (Quesenberry,
2019).
As per my view point, I have described a new product which is clay Santa Lucia hairstyle
oil which is perfect for everyone for all adulthood, teenagers and many others type of people. To
make this oil I have learned that expansion this advertising through promotion in social media in
their market place which have to target a particular market and new product and should be
developed through according to their customer expectations where they can provide feedback
whether it is a new product or to invest a lot of money to perform their is actively managed. I
have also analyzed the market for a particular market for this product to understand an
opportunity for other customers will react their product and services are also help to maintain a
better position in a company to change their habits or identify their completed how does target
market all this product should be recognized as a determinant by target customer understand their
competitors to analyze all data. After I have done all work should be done related to this product
I have analyzed that a proper internal structure to remove their internal basis and purpose

recognized for the data available to retain all the information. I have also analyzed STP analysis
segmentation, targeting and positioning for related to their product that identify their opportunity
market and threats in marketplace and target a particular market make a opportunity for a
business organization like how to position a market and sell their customer persona, price and
discount which type of price I have offered for customers’ and I have to offer quality promotion
how to promote their product in the marketplace. At last I have learnt how to present a product in
their market place through product, price, place and promotion for this product.
CONCLUSION
From the above mentioned report, it has been concluded that principles of marketing or
marketing principles should be determine various product and services are generate in
marketplace through effective marketing strategy and product promotion strategies to promote
their goods and services it is only time to test for product, price, place and promotions. This
report covers various topics which are named as description about the product of clay Santa
Lucia hair style oil, analysis of the market of this product, segmentation, targeting and
positioning of product and marketing mix of this product.
REFERENCES
Books and Journals
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Decision Making. Indian Journal of Marketing. 49(8). pp.23-39.
Alnawas, I. and Farha, A. A., 2020. Strategic orientations and capabilities' effect on SMEs'
performance. Marketing Intelligence & Planning.

Azeez, M. S. A. and Abeyratna, W. A. M. I., 2020. The Impact of Personal Selling on Buying
Behavior with Special Reference to Clothing Stores in Sri Lanka. IUP Journal of
Marketing Management. 19(4).
Galindro, B. M., Zanghelini, G. M. and Soares, S. R., 2019. Use of benchmarking techniques to
improve communication in life cycle assessment: a general review. Journal of Cleaner
Production. 213. pp.143-157.
Helmold, M. and Samara, W., 2019. Progress in Performance Management: Industry Insights
and Case Studies on Principles, Application Tools, and Practice. Springer.
Lee, H. and Cho, C. H., 2020. Digital advertising: present and future prospects. International
Journal of Advertising. 39(3). pp.332-341.
Lewis, B. R., 2021. The Blackwell encyclopedic dictionary of marketing. Blackwell Publishing
Ltd..
Lovari, A. and Valentini, C., 2020. Public sector communication and social media: Opportunities
and limits of current policies, activities, and practices. The Handbook of Public Sector
Communication, pp.315-328.
Nekmahmud, M. and Fekete-Farkas, M., 2020. Why not green marketing? Determinates of
consumers’ intention to green purchase decision in a new developing
nation. Sustainability. 12(19). p.7880.
Perez Zamora, M., 2019. Marketing Communications Plan for Jolla Oy.
Petrescu, M., 2019. From marketing to public value: towards a theory of public service
ecosystems. Public Management Review. 21(11). pp.1733-1752.
Quesenberry, K. A., 2019. Storytelling, the Bible, and Marketing: An Ancient Framework for
Modern Practice. Journal of Biblical Integration in Business. 22(1).
Stair, R. and Reynolds, G., 2020. Principles of information systems. Cengage Learning.