This report provides a comprehensive analysis of Santander Bank's strategy and change management practices. It begins by defining strategy and change management, then delves into Santander Bank's strategic planning process, utilizing models like William F. Glueck's strategic model and SWOT and PESTLE analyses to assess the bank's competitive advantages and business environment. The report examines the bank's mission, vision, and objectives, and explores how change management, particularly through the Kotter Change Management Model, can be implemented to improve productivity and reduce risks. Furthermore, it addresses the management of local, national, and international risks using various strategies, including prioritization, insurance, and risk management teams. The report also discusses the importance of Key Performance Indicators (KPIs) in measuring performance and achieving strategic objectives. The analysis concludes that a well-defined strategy and effective change management are crucial for Santander Bank to enhance profitability and sustain competitive advantages.
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