Analyzing Tourism Development Strategies in Sanya, Hainan, China

This report examines the tourism development in Sanya, China, focusing on sustainable practices and strategies. It analyzes the economic impact of tourism, the roles of various stakeholders (central government, local communities, and enterprises), and the challenges faced, such as environmental concerns and the need for high-end tourism products. The report references several articles that discuss the multiple logics of tourism development, the factors impeding sustainability in the accommodation industry, and the importance of benefit sharing. It also highlights government initiatives to promote Sanya as an international tourism destination, including infrastructure development, duty-free shopping policies, and efforts to attract luxury travelers. The report provides a comprehensive overview of the current state and future prospects of tourism in Sanya, emphasizing the need for a holistic approach to balance urban and rural development, enhance service quality, and protect the natural environment.

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Tourism 1
Chen, . G., Huang, S. & Bao, J., 2016. The multiple logics of tourism
development in China. Journal of Sustainable Tourism, 24(12), pp. 1655-
1673.
In this article, authors has described about role of tourism in development of Sanya, China tourism.
Sanya Country is a tourist place on the southern coast of Hainan Island Province, which is located at the
southern coast of China. It is a natural place with pleasant beaches, and ethnic culture in the interior
part of Hainan. Sustainable development in tourism industry involves multiple stakeholders. There are
many advantages of tourism, such as economic, and development. This paper has explained about the
role of sustainable development in the tourism industry of China, and it also data about the Sanya
country. In addition, tourism industry makes a huge impact on economic condition of destination.
Tourist destination places are highly developed because of number of tourist are visited them and spend
lots of money for different services. It provides employment to different people based on their skills and
qualities. It makes a huge impact on the economic condition of that destination. Authors have explained
about the different logics based on central, local, community, and enterprises. Central government is
focusing on political legitimacy. Communities are focusing on the economic benefits. However, main
developers are based on the market and politics. Therefore, investors are also less or more interested in
investments.
Graci, . S., 2009. Examining the factors that impede sustainability in
China's tourism accommodation industry: A case study of Sanya, Hainan,
China. Journal of Hospitality Marketing & Management, 19(1), pp. 38-55.
This article has explained about role of sustainable development is the development of tourist
destinations and their social and economic development. There are many things in the hospitality, which
can change by the properly management of system. China has implemented different policies for
sustainable development of tourist destinations, as make huge impact on the economy of the country.

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Author has provided different finding based on their literature survey and different approaches. Author
has explained that without proper resources, tourism industry cannot plan and implement
environmental initiatives. In addition, it has provided finances, time, knowledge, and personnel
resources, which are required to design, implement, and guide the environment program. Second thing
is incompatibility with the corporate culture of the community of destinations. Environmental issue is a
huge problem in front of Sanya, China. Therefore, in is necessary to maintain a relationship between
international chains of hotels to make proper development. Government bureaucracy and correction is
a huge barrier in this destination. There is a lack of environment awareness in the people. Therefore,
they are not taking it serious, as they thought about only benefits from tourism. Therefore, it is
necessary to increase awareness about the environmental changes and climate changes.
Wang, . Y. & Wall, G., 2005. Sharing the benefits of tourism: a case study
in Hainan, China. Environments: a journal of interdisciplinary studies,
33(1).
This article has described the participation in benefits sharing (PBS). Authors have explained about the
planning and implementation of new policies to benefits sharing between different people, which are
part of whole business. Authors have also explained about the participatory spiral in which it include
owner, client, and beneficiary and affected, which are part of the tourism. It has provided that proper
distribution of benefits is necessary for overall development of tourist destination and connected
people. There should change in the attitude in operating small businesses. It is also necessary to
awareness of culture and handicrafts as tourism attractions and benefits for small businesses.
Recognition of the importance of training and education make a different impact on the people. It is
necessary to implement different things in proper way to manage all things. Environment is polluted
because of lack of awareness in the people. Therefore, it is necessary to make capable to aware about
losses in future because of climate changes and natural disasters. They can understand based on their
participation in proper way in each activity. There are many things in the tourism Industry, which are not
based on the rule and regulations of the government. In addition, it is not good for environment and
development.

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Yilei, F., 2018. China aims to make Hainan an international tourism
island. [Online] Available at:
https://news.cgtn.com/news/7851544d356b7a6333566d54/share_p.ht
ml [Accessed 1 May 2019].
Form last two decades, China's Hainan province has been developing its tourism enterprise, with the key
decision made via relevant authorities those pursuits to turn the island into a global visitor destination.
In addition, thirty years after Hainan Island became a province and a unique monetary quarter.
President Xi Jinping is known as for an acceleration of its development into global tourism and intake.
Hainan's tourism enterprise has grown rapidly. However, it is suffered from "growing pains.” at some
stage in the spring festival of 2018, hundreds of holidaymakers returning domestic have been caught in
a large traffic jam on the island. When asked approximately it at this year’s plenary consultation of the
countrywide legislature. The mayor of Hainan’s essential tourist city of Sanya stated there has been a
need for improvement. He said that the tourism enterprise in Hainan lacks high-end and competitive
merchandise. "The quality of relevant services cannot meet worldwide general yet," he delivered.
President Xi announced a series of favorable guidelines overlaying tourism, aiming to make Hainan an
international hotel. The efforts include carrying out fundamental infrastructure tasks like international
routes and airlines while embracing shrewd and network infrastructure. In order to develop Hainan into
an international hub of tourism and consumption, the authorities will open up the responsibility-
unfastened policy to boost sales. Sanya set up China's first traveler police patrol in 2015 to standardize
the tourism quarter and provide higher excellent offerings to vacationers. The captain of the
department told CGTN that they might be specialized in answering queries, resolving disputes, and
cracking down on crimes. Within the destiny, they will equip themselves with greater high-tech gadgets
to quick respond to emergencies, to screen traveler web sites and to translate. Cops are also being
skilled in overseas languages to overcome the language barrier and better help overseas vacationers.
China additionally plans to these areas. In addition, expand the offshore responsibility-unfastened
shopping coverage in Hainan to cover all outbound vacationers. Hainan has already had one of the
world's biggest duty-free buying centers and it is now the fourth island within the world to pilot the
coverage. The authorities desires Hainan to welcome greater worldwide traders, turning into a
unfastened change quarter with the aid of 2020 and a loose alternate port by 2025. In Sanya, the
Phoenix Island global Cruise Port being upgraded is welcoming increasingly human beings internationally
and the island can sit up for a brighter destiny.

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Powell, L., 2018. China Aims to Attract More Luxury Travelers to Hainan.
[Online]
Available at: https://skift.com/2018/05/29/china-aims-to-attract-
more-luxury-travelers-to-hainan/[Accessed 1 May 2019].
In this news, it has explained about the Sanya tourist place and impacts of tourism on it. Hainan referred
to as the Hawaii of the East, is an island province within the South China Sea. Sanya, positioned at the
southern tip of the island, is the desired home destination for installed Chinese excessive-internet-well
worth tourists. President Xi Jinping‘s vow to make the location a pilot quarter for reform, the goal is to
carry greater luxurious travelers in from distant places. According to Xinhua, the respectable press
enterprise of the human is Republic of China, best 1.1 million of the 67 million who visited Hainan.
However, government rules are an explosion of motel development and murmurs of the legalization of
some forms of playing might boom the odds of international visitation. A central authority policy that
has been in location for the reason that stop of 2009 has pushed the spate of improvement. At that
point, China’s country Council announced plans to use Hainan as a test case for worldwide tourism
improvement and as pilot vicinity for tourism reform. Nicholas M. Clayton, CEO of Capella resort
institution, noted “favorable rules by way of the relevant authorities to enhance economic development
in Hainan,” as the important thing to all of the recent development. “The plan to make Hainan largest
free exchange zone by 2025 underscores the importance of this destination. Similarly, many different
factors make Sanya a perfect location. Clayton said, together with the reality that it is a “vacation spot of
choice for keynote activities, together with Boao forum, Asia’s equal of Davos” and that there has been
“an addition of global flight routes to Hainan.”
Chan , K., 2017. Tourism development: Sanya takes holistic approach to
enrich offerings. [Online]
Available at:
https://www.scmp.com/special-reports/business/topics/go-china/artic
le/2102133/tourism-development-sanya-takes-holistic [Accessed 1 May
2019].

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Sanya is taking a holistic technique to complement its travel product services and reap a balanced boom
between city and rural areas. That is in reaction to the important authorities “all-for-one tourism”
initiative to encourage local governments to combine financial and natural assets to improve the
competitiveness and provider high quality of tourism services and products. Sanya will take gain of its
eco-environment to increase a greater variety of new tour products, with the goal of transforming the
city from a home excursion vacation spot into a global vacation spot. The city will boost up the
development of merchandise inclusive of obligation-free purchasing, cruise tourism, low-flying tour,
weddings and honeymoons, and fitness and wellbeing. It is going to reinforce the protection of its herbal
surroundings, and improve avenue networks to enable the improvement of latest travel routes. In
Haitang Bay, the city will release some of health and wellbeing, and cultural projects, and could increase
the potential plan to deal with its improvement right into a complete tourist lodge place. In Tianya
district, west of the Sanya town centre, a mild-rail gadget is being deliberate to enhance the transport
infrastructure of Sanya Bay, and the industrial and vacationer districts could be further developed.
Within the Jiyang district, in which Yalong Bay is located, enhancements could be made to the
surroundings and centers and to expand the region into an excessive-quit conference and exhibition
centre. inside the Yazhou district, work will awareness on increasing Nanshan Scenic place and building
the new progressive enterprise place. Inside the northern and center components of Sanya,
development wills attention on retaining the natural surroundings for the improvement of ecotourism,
which include a number of natural trails. Sanya has launched a brand new spherical of incentive
programmes to draw extra site visitors and events to the town until the end of 2018. For worldwide
meetings in which 1/2 of the participants are from remote places, the subsidy is 150 yuan or 2 hundred
yuan consistent with character for activities with greater than three hundred members, with a limit of
two 2000 yuan. For large meetings, the subsidy is going up to 500,000 yuan for occasions with 3,000 to
5000 participants and a million yuan for events with extra than 5,000 participants. Coins awards will be
given to the pinnacle 5 tour organisations with the highest quantity of site visitors, and for folks who
invest in tourist points of interest, traveler transportation, and service centres. Subsidies will be
provided for traveler promotions within China and remote places, and reality-finding visits for tour
groups and the media.

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References
Powell, L., 2018. China Aims to Attract More Luxury Travelers to Hainan. [Online]
Available at: https://skift.com/2018/05/29/china-aims-to-attract-more-luxury-travelers-to-hainan/
[Accessed 1 May 2019].
Chan , K., 2017. Tourism development: Sanya takes holistic approach to enrich offerings. [Online]
Available at: https://www.scmp.com/special-reports/business/topics/go-china/article/2102133/
tourism-development-sanya-takes-holistic
[Accessed 1 May 2019].
Chen, . G., Huang, S. & Bao, J., 2016. The multiple logics of tourism development in China. Journal of
Sustainable Tourism, 24(12), pp. 1655-1673.
Graci, . S., 2009. Examining the factors that impede sustainability in China's tourism accommodation
industry: A case study of Sanya, Hainan, China. Journal of Hospitality Marketing & Management, 19(1),
pp. 38-55.
Sanya-Tourism-Development-Commission, 2017. Sanya Tourism Development Commission: China's
renowned tropical coastal city is emerging as an international vacation destination. [Online]
Available at: https://www.prnewswire.com/news-releases/sanya-tourism-development-commission-
chinas-renowned-tropical-coastal-city-is-emerging-as-an-international-vacation-destination-
300504320.html
[Accessed 2 May 2019].
Wang, . Y. & Wall, G., 2005. Sharing the benefits of tourism: a case study in Hainan, China. Environments:
a journal of interdisciplinary studies, 33(1).
Yilei, F., 2018. China aims to make Hainan an international tourism island. [Online]
Available at: https://news.cgtn.com/news/7851544d356b7a6333566d54/share_p.html
[Accessed 1 May 2019].

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Zhang, J. & Wu, L., 2015. Modulation of the urban heat island by the tourism during the Chinese New
Year holiday: a case study in Sanya City, Hainan Province of China. Science bulletin, 60(17), pp. 1543-
1546.