Marketing Mix Analysis of Saputo: Strategies and Environmental Factors

This assignment provides a detailed marketing mix analysis of Saputo, a food product company specializing in dairy and cheese products. It explores the company's product, pricing, and promotion strategies, emphasizing their alignment with customer demands and market competitiveness. The report discusses Saputo's product strategy within the dairy industry, its pricing strategies including price skimming, and its promotional strategies utilizing social media and customer incentives. It also offers recommendations for Saputo to enhance its market position through improved market analysis and innovative product development. The analysis highlights the importance of a well-defined marketing mix in achieving business objectives and ensuring customer satisfaction. Desklib provides students with access to this assignment and many other solved assignments.

Marketing Mix Analysis
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Contents
Introduction................................................................................................................................3
Product strategy..........................................................................................................................4
Pricing strategy...........................................................................................................................5
Promotion strategy.....................................................................................................................6
Conclusion and Recommendation..............................................................................................7
References..................................................................................................................................8
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Introduction
This assignment is related to the marketing mix of the Saputo. This organization
basically deals with the food product. In this assignment, the different marketing mix
products and the various different strategies are explained and different plans are
discussed here. In this assignment different environmental factors are discussed here.
This assignment different pricing strategy and different promotional strategies are also
discussed. Saputo is the organisation which deals in the dairy products and the cheese
product which are perishable in nature. It is that company which is a branded
organization and known by the all over the country.
(Figure- Saputo)
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Product strategy
The product of the organization is developed according to the customer's demand and the
requirement. While selecting the product different features are to be required to be
analysis like is the product fulfil all the requirements of the customers and is the product
is at much good as other companies provide. Products simply mean that goods and
services which are actually available for the sold to the customers (Hanssens, 2018). The
product is the important factor in the marketing mix as an organization are developed top
sale the product and satisfy the customers’ needs and the requirement. The marketing
mix is the important strategy for every business organization as without proper market
analysis the product does not become successful. To get the different customer and the
better plans marketing mix is very much important.
(Figure – marketing mix)
(Source – By Author, 2018)
Saputo selects the dairy products which is the very good product in this they serve the
different dairy product. Dairy products are those which are used in day to day working
life of every individual. As they produce the dairy products this is the beneficial factor of
the Saputo (Schulte, 2018). In marketing, mix product is that component which needs to
be selected in the proper manner and ensure that the right product is the product for the
target customers of the organization. The product of the Saputo is reaching its growth
level of the product lifecycle. In this stage, the quality of the product is maintained and
the different support services of the product. In this stage different pricing, distribution
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and promotion strategy helps in the increases demand and satisfied customers
requirements.
Pricing strategy
Price is that value which is decided for a product. It means the value or price which is
paid by the customer to purchase the product of the organization. Price of the product is
decided according to the different factors of the market. Price depends on the cost of raw
material, target market and capability of the customers to pay for the product. For
deciding the price different strategies are required to be plan and analysis the market’s
other organization product and their prices (Schulte, 2018). Saputo provides the better
prices to their products which are competitive and the better than their competitors. In
marketing mix different type of pricing strategies are helpful to decide the price of the
product- penetration pricing, psychological pricing, price skimming and bundle pricing.
All these pricing strategies provide the better competitive workplace which provides the
goof profit and also satisfied the customers’ needs and that price is comfortable to the
customers (Park, 2018). As the Saputo provides the dairy products they use the price
skimming strategy which helps to introduce the new product at the high price and make
the competition among all other marketers of the product. This strategy helps to provide
the maximum profit to the organisation before any other or competitors enter into that
product.
When the effective price is decided by the organisation then this provides the more and
appropriate market and the customers of the product. To attract more customers different
discounts are provided to the customers and give them some extra benefits to them for
purchasing their product.
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Promotion strategy
This strategy is related to the advertisement and all other activities which are required to
make the product known to the customers and make the good reputation of their product
among the market (Arthur, 2018). Promotion simply means the way of introducing the
new product in the market and how to perform or advertise their product so more and
more customer attracts from the advertisement. Promotion means the business which
decides the different communication plans and strategy for their product. Different
promotional strategies are-
 Contests
 Mail order marketing
 Social media
 Branded promotional gifts
 Customer appreciation events
 Customer referral incentive program and many more.
Saputo chooses the social media and other online services for their product. Because
nowadays people more and more use the mobile services and the different online
facilities which help and promote the product more effectively. Along with all different
media Saputo use all another way of promotion too, like providing different gifts and
vouchers to their customers while purchasing the product (Liu, 2017). As Saputo provides
the dairy products so due to that they need to provide the quality product and also
provides the fresh products to their customers. The most effective promotion strategy is
communicated their product quality, its feature and the other services of organisation
which different with the other organisation of the market. If the promotion is properly
done then it increases the more customers and makes the extra profit to the organisation
and vice a versa.
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Conclusion and Recommendation
The above assignment helps to provide the analysis of the marketing mix which helps to
find the different components of the marketing strategies and the various plans and
strategies of Saputo. To make the better plans and the strategies to develop and promote
the product of the organisation they need to make proper analysis regarding the market
of their product and make proper plans for their product which increase the reputation of
the market.
Some recommendations are –
 A proper market analysis is done so all other services will be performed well and
effectively.
 Proper strategies are required to be made to the business objective will achieve
and company will get extra profit with the product and service.
 As the Saputo deals in a dairy product, they can introduce some innovate food
product which is different from other product.
The above assignment helps to understand the different concept of the marketing mix
and the various plans of the marketing mix of Saputo.
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References
 Hanssens, D. M. (2018). The value of empirical generalizations in marketing.
 Park, Y. W. (2018). Integration of Platform Strategy and Product Architecture.
In Business Architecture Strategy and Platform-Based Ecosystems (pp. 79-92).
Springer, Singapore.
 Arthur, W. B. (2018). Asset pricing under endogenous expectations in an artificial
stock market. In The economy as an evolving complex system II (pp. 31-60). CRC
Press.
 Schulte, B. (2018). Integrated Segmentation of Supply and Demand with Service
Differentiation. In Operations Research Proceedings 2016 (pp. 17-22). Springer,
Cham.
 BOERS, M. (2018). Excessive Pricing Causes Poor Access to Biologics. The Journal
of Rheumatology, 45(6), 876-876.
 Liu, C. (2017, July). Internet Product Design Is the Whole Design Around the
“Product Strategy”. In International Conference on Design, User Experience, and
Usability (pp. 114-121). Springer, Cham.
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