Marketing Audit of Sarto’s Gourmet Pasta: Semester 1

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S A RT O ’ S G O U R M E T P A S TA
MARKETING AUDIT
REPORT

INTRODUCTION
The market audit report of the sarto’s gourmet
pasta presented here that analyses the internal and
external marketing environment of the company to
identify the key problem areas by comparing the
actual market audit findings with the marketing
plan assumptions.

EXTERNAL AUDIT REPORT
The external audit has suggested that the company
is working in quite positive external environment
where different external factors creates
opportunities for the organization. The reduction in
interest rates creates great profit opportunities.

INTERNAL AUDIT REPORT
• The Internal audit report of the Sarto’s Gourmet
Pasta is presenting the analysis of business in
order to increase the working efficiency in less
time period.
• This is helpful in collecting information in order to
make new strategies in business.

SITUATIONAL ANALYSIS
As per the situational analysis, ready-made
marketing company is able to analyse the
capabilities of the customers and business
environment of Sarto’s Gourmet Pasta restaurant.

MARKETING STRATEGY
• Marketing strategies of ready-made company is
all about making activities cost-effective. And
hence they are availing the online facilities like
social media, emailing and collecting information
from audience and budget templates as well.

FINANCIALS, BUDGETS AND FORECASTS
• The financials audits are helpful for Sarto
company to check the financial report and all its
transactions
• Budget of the Sarto restaurant is helpful now to
plan the business activities effectively and also
helpful in increasing the cost-effectiveness.
• forecasting of the restaurant is predicting the
future trends and events in organization

CONTROLS
• The Ready-made company has made the audit
and collected the information which is helpful in
making effective decisions for future in
restaurant.
• The audits are also presenting the berries and
errors that will be helpful for managers to fix it.
• Overall, the audits are helpful to control the
business activities in most effective manner after
gathering the knowledge and information of the
company.

PROBLEM AREAS
• Unable to achieve the anticipated objective.
• No parking area was built by the government as
per the plan and postponed the project for next
year.
• The food companies are developing and the pasta
company is getting affected because of that the
Sarto company has to drop the prices of pasta.

RECOMMENDATIONS
1) The managers of Sarto company is required to
overlook at the delivery services in order to check
that the delivery persons are following the business
ethics and delivering the food without charging
extra money.
2) The managers are required to conduct a training
and development sessions on regular basis so that
business activities could be performed in same way
by every employee of the restaurant and easily the
business objective could be achieved.