Detailed Marketing Report: Sasha's Clothing in the UK Women's Market
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This report provides a comprehensive analysis of the UK women's clothing market, focusing on potential opportunities for Sasha's clothing brand. The assignment begins with an executive summary and then delves into the UK women's clothing market using secondary market research data. It identifies areas of product and market growth, considering technological, social, and economic factors, as well as competitive and resource factors. The report then proceeds to identify and profile key consumer segments driving growth, utilizing socio-demographic, psychographic, and behavioral variables to develop detailed segment profiles. Finally, the report proposes a detailed marketing mix, including strategies for product, price, promotion, and place, tailored to target the identified segments, with a proposed trial launch in London scheduled for June 2017. The report concludes with a summary of findings and recommendations, along with a list of references.

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Introduction to Marketing
Contents
Executive summary:....................................................................................................................................3
Based on secondary market research data, provide a brief overview of the UK women’s clothing
market, identifying specific areas of product/market growth that might provide Sasha’s with a viable
marketing opportunity............................................................................................................................4
Identify those consumer segments who are driving this growth, and using relevant socio-
demographic, psychographic, and behavioral variables, develop detailed segment profiles..................7
Based on a proposed trial launch in London scheduled for June 2017 develop a detailed marketing mix
to target the identified segment covering:............................................................................................10
Conclusion:................................................................................................................................................14
References:................................................................................................................................................15
Page 2 of 15
Contents
Executive summary:....................................................................................................................................3
Based on secondary market research data, provide a brief overview of the UK women’s clothing
market, identifying specific areas of product/market growth that might provide Sasha’s with a viable
marketing opportunity............................................................................................................................4
Identify those consumer segments who are driving this growth, and using relevant socio-
demographic, psychographic, and behavioral variables, develop detailed segment profiles..................7
Based on a proposed trial launch in London scheduled for June 2017 develop a detailed marketing mix
to target the identified segment covering:............................................................................................10
Conclusion:................................................................................................................................................14
References:................................................................................................................................................15
Page 2 of 15

Introduction to Marketing
Executive summary:
In this assignment, the skill development of a women's clothing organization has been discussed.
The marketing segmentations and other skill development theories are elaborated. The reader
may get the last ideas about the introduction to business if he or she go through the three tasks in
the below which includes the factors that affect the marketing, segmentation, the marketing mix,
etc.
Page 3 of 15
Executive summary:
In this assignment, the skill development of a women's clothing organization has been discussed.
The marketing segmentations and other skill development theories are elaborated. The reader
may get the last ideas about the introduction to business if he or she go through the three tasks in
the below which includes the factors that affect the marketing, segmentation, the marketing mix,
etc.
Page 3 of 15
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Based on secondary market research data, provide a brief overview of the UK
women’s clothing market, identifying specific areas of product/market growth
that might provide Sasha’s with a viable marketing opportunity.
Technological Factors:
This contemporary era is also known as the period of technology because, in this age, the kids
are also smart enough to make anything for them. They can make sure which things are good or
wrong for them. It can be naturally supposed that the newest skill detains the concentration of
women of up to date time in selecting the fashion and other fashionable things which make them
comfortable. Women are used to searching for the latest style from online shopping portals like
Sasha’s without slaying their specific instance in various kinds of trends and approach (Palmer,
2012). Apart from this, the online shopping portals like Sasha’s help the consumers to get their
orders direct to their home. The online shopping helps the consumers to remain with the current
trends all over the world. So it becomes helpful to the women of the United Kingdom to pick up
clothes according to their needs.
In the big metropolis areas like London, there are so many professional personalities who use to
do their job in designing women clothes. This assists the women of the state or city to get the
variety of clothes which make them lovely (Wallnöfer and Hacklin, 2013).
Technical progressions have also distorted the intelligence of public around the globe by
providing them diversity in garments objects. With the arrival of numerous newest technology,
citizens can have the chance to have price effectual, fast, all set to dress in, simple to worry and
simple to grip clothes.
Hi-technical modifications carry most recent progress on the ground of industrialized resources,
collect and conduct them and discovering new thoughts in design, and increasing mechanical
Page 4 of 15
Based on secondary market research data, provide a brief overview of the UK
women’s clothing market, identifying specific areas of product/market growth
that might provide Sasha’s with a viable marketing opportunity.
Technological Factors:
This contemporary era is also known as the period of technology because, in this age, the kids
are also smart enough to make anything for them. They can make sure which things are good or
wrong for them. It can be naturally supposed that the newest skill detains the concentration of
women of up to date time in selecting the fashion and other fashionable things which make them
comfortable. Women are used to searching for the latest style from online shopping portals like
Sasha’s without slaying their specific instance in various kinds of trends and approach (Palmer,
2012). Apart from this, the online shopping portals like Sasha’s help the consumers to get their
orders direct to their home. The online shopping helps the consumers to remain with the current
trends all over the world. So it becomes helpful to the women of the United Kingdom to pick up
clothes according to their needs.
In the big metropolis areas like London, there are so many professional personalities who use to
do their job in designing women clothes. This assists the women of the state or city to get the
variety of clothes which make them lovely (Wallnöfer and Hacklin, 2013).
Technical progressions have also distorted the intelligence of public around the globe by
providing them diversity in garments objects. With the arrival of numerous newest technology,
citizens can have the chance to have price effectual, fast, all set to dress in, simple to worry and
simple to grip clothes.
Hi-technical modifications carry most recent progress on the ground of industrialized resources,
collect and conduct them and discovering new thoughts in design, and increasing mechanical
Page 4 of 15
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Introduction to Marketing
clothes which very much influence the options of women by providing them a variety of latest
clothes and fashion wears. A new mixture of thread and the amalgamation of common thread
with artificial thread give more soothe and easiness to the customer yet uphold the natural
experience of fabric (Sethna, Jones and Harrigan, 2013).
Social Factors:
In prehistoric and even in current civilization, few people select and wear dresses which will
influence their culture through those dresses. Almost every one of the human being is a part of
society. The social factor casts an effect on the business of garments. If someone carries, some
behavior that is not related to the society will be banished. Especially, it is found in the Asian
countries like India and China. In India, people use to obey the social rules till now (Kanthi and
Kumar, 2012).
The tiring way of life presents a more reasonable approach towards the assortment of clothes. As
these days new women are functioning outer side of their residence and for this they require
contented, simple to clean, simple to think about yet current garment trends.
If the United Kingdom people are very societal then absolutely people require enlarging their
clothes in accordance newest tendency and method. Someone wears few clothes if those are not
related to the culture (De Moraes, 2014).
There is different stage of diffidence in different civilization and faith. So the people must
choose the fabrics which are related to their religion. In the middle-east countries, the women use
to wear such clothes which are not trendy in the other European countries. So the people should
be aware of the fact about picking up clothes.
Page 5 of 15
clothes which very much influence the options of women by providing them a variety of latest
clothes and fashion wears. A new mixture of thread and the amalgamation of common thread
with artificial thread give more soothe and easiness to the customer yet uphold the natural
experience of fabric (Sethna, Jones and Harrigan, 2013).
Social Factors:
In prehistoric and even in current civilization, few people select and wear dresses which will
influence their culture through those dresses. Almost every one of the human being is a part of
society. The social factor casts an effect on the business of garments. If someone carries, some
behavior that is not related to the society will be banished. Especially, it is found in the Asian
countries like India and China. In India, people use to obey the social rules till now (Kanthi and
Kumar, 2012).
The tiring way of life presents a more reasonable approach towards the assortment of clothes. As
these days new women are functioning outer side of their residence and for this they require
contented, simple to clean, simple to think about yet current garment trends.
If the United Kingdom people are very societal then absolutely people require enlarging their
clothes in accordance newest tendency and method. Someone wears few clothes if those are not
related to the culture (De Moraes, 2014).
There is different stage of diffidence in different civilization and faith. So the people must
choose the fabrics which are related to their religion. In the middle-east countries, the women use
to wear such clothes which are not trendy in the other European countries. So the people should
be aware of the fact about picking up clothes.
Page 5 of 15

Introduction to Marketing
But it is also experiential that at present a day's gentle natured standards are distorted in cultures
like in past days public measured black color as a sign of grief whereas at present it is tattered as
an official color in purposes like marriage and other happy moments. Because in this period
women use to provide of the past notions and adjust themselves with the novel products.
Moreover, in preceding days, women used to dress in reddish color on their marriage daytime as
to go after their tradition but the present time they are wearing other colors like emerald lime,
white, gray, hoary, mauve, yellow and numerous other mixture.
Economic Factors:
Financial factor is forever the most significant issue to bring alternative in someone’s way of life.
Relatives with less figure of associates have the chances to use a huge cash on their garments
whereas it turn out to be hard for the large people. As women of now a day have involved them
into the specialized livelihood, they are prepared to acclimatize them with the contemporary
humankind. They adore dressing in good-looking yet at ease clothes for themselves, and at the
similar point, they need to uphold their independence (Akter, 2016).
Currency is measured as the power to make someone’s life easier than the past conditions. The
style is altering these days very swiftly as small and interior profits levels are adapt to bring in
innovative items which the designers use to create and the rest of the buyers use to buy
(Raczkowski and Schneider, 2013).
Stiff competition factor:
The Sasha’s Boutique needs to settle down the business so that the company can give tough
competition to the other garment companies of the United Kingdom. As a garment company,
Sasha's clothing organization needs to bring out the changes in the matter of developing the
Page 6 of 15
But it is also experiential that at present a day's gentle natured standards are distorted in cultures
like in past days public measured black color as a sign of grief whereas at present it is tattered as
an official color in purposes like marriage and other happy moments. Because in this period
women use to provide of the past notions and adjust themselves with the novel products.
Moreover, in preceding days, women used to dress in reddish color on their marriage daytime as
to go after their tradition but the present time they are wearing other colors like emerald lime,
white, gray, hoary, mauve, yellow and numerous other mixture.
Economic Factors:
Financial factor is forever the most significant issue to bring alternative in someone’s way of life.
Relatives with less figure of associates have the chances to use a huge cash on their garments
whereas it turn out to be hard for the large people. As women of now a day have involved them
into the specialized livelihood, they are prepared to acclimatize them with the contemporary
humankind. They adore dressing in good-looking yet at ease clothes for themselves, and at the
similar point, they need to uphold their independence (Akter, 2016).
Currency is measured as the power to make someone’s life easier than the past conditions. The
style is altering these days very swiftly as small and interior profits levels are adapt to bring in
innovative items which the designers use to create and the rest of the buyers use to buy
(Raczkowski and Schneider, 2013).
Stiff competition factor:
The Sasha’s Boutique needs to settle down the business so that the company can give tough
competition to the other garment companies of the United Kingdom. As a garment company,
Sasha's clothing organization needs to bring out the changes in the matter of developing the
Page 6 of 15
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Introduction to Marketing
internal factors of the organization. This change can bring more profit to the firm and will make
the fabric companies bound about thinking about them.
Resource factors:
The Sasha's clothing company has to focus on the matter of producing and making the clothes
more original than the other companies. The organization has to make sure that the company's
staffs are providing their best efficiency to make the clothes more comfortable. The raw
materials like fabrics should be imported from those countries who are expert in the field. The
supervision of the work should be done minutely so that the workers cannot provide sufficient
efficiency in their respective works.
Identify those consumer segments who are driving this growth, and using
relevant socio-demographic, psychographic, and behavioral variables,
develop detailed segment profiles.
There are few regions where it is seen this guide most purposeful: rivalry, novelty, and shopping
using the internet. Initiating with opposition, financial fences to access are still most likely
inferior in the countries, but it is fixed that the significantly superior expenses to establish and
run fabric commerce in Britain lift the presentation obstacle here. In a lot of garment firms, being
high-quality is not sufficient. Principles are being pressed ever elevated immediately to get up
(Carmo and Santos, 2013). Since the money owing disaster started, there has been minuscule
genuine enlargement in United Kingdom garment business. As a consequence, management
squads have determined more and more on confining bazaar distribution for enlargement. This in
revolve has underscored the requirement to demonstrate clients they are apparently improved
than the man who is using significance, facility and marketing knowledge (Chiavacci and
Hommerich, 2016). The marketplace is greatly more aggressive as an effect. Just a few years ago,
if people required observing most important boundary shopping modernism people visited the
Page 7 of 15
internal factors of the organization. This change can bring more profit to the firm and will make
the fabric companies bound about thinking about them.
Resource factors:
The Sasha's clothing company has to focus on the matter of producing and making the clothes
more original than the other companies. The organization has to make sure that the company's
staffs are providing their best efficiency to make the clothes more comfortable. The raw
materials like fabrics should be imported from those countries who are expert in the field. The
supervision of the work should be done minutely so that the workers cannot provide sufficient
efficiency in their respective works.
Identify those consumer segments who are driving this growth, and using
relevant socio-demographic, psychographic, and behavioral variables,
develop detailed segment profiles.
There are few regions where it is seen this guide most purposeful: rivalry, novelty, and shopping
using the internet. Initiating with opposition, financial fences to access are still most likely
inferior in the countries, but it is fixed that the significantly superior expenses to establish and
run fabric commerce in Britain lift the presentation obstacle here. In a lot of garment firms, being
high-quality is not sufficient. Principles are being pressed ever elevated immediately to get up
(Carmo and Santos, 2013). Since the money owing disaster started, there has been minuscule
genuine enlargement in United Kingdom garment business. As a consequence, management
squads have determined more and more on confining bazaar distribution for enlargement. This in
revolve has underscored the requirement to demonstrate clients they are apparently improved
than the man who is using significance, facility and marketing knowledge (Chiavacci and
Hommerich, 2016). The marketplace is greatly more aggressive as an effect. Just a few years ago,
if people required observing most important boundary shopping modernism people visited the
Page 7 of 15
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Introduction to Marketing
United States. But now it is the fact that the United Kingdom market is now much developed
than the proceedings. The online shopping portals have a great deal to enlarge the business,
challenging thoughts in the region of purchase increasing not only by the internet shopping but
also crosswise all paths. Now a day the expansion has pressed garment business of the United
Kingdom to approximately 15% marketplace diffusion in all regions which is much better than
the other developed countries of the world. Abruptly, the garment dealers like Sasha’s are
intelligent to tackle clothing business manners and converse with clients at an extremely little
price (Ha and Kang, 2012). This describes an enormous fresh confront. It emphasizes how
diminutive mainly dramatis personae actually discerned about their customers in the precedent.
The Sasha's women wear available on the internet. The women of the United Kingdom are
helpful about comparing the products with the clothes of the other garment companies. They feel
comfortable in the matter of selecting the appropriate on for them. The online shopping method
has made them relaxed in the matter for going here and there.
The consumer segment profiles are described in the below –
i. Behavior variables:
The Sasha’s clothing wear need to develop the behavioral issues with the consumers. The team
leader of the management should fix meetings several times with the working people of the
company. The customer help facility should be polite with the consumers who use to complain
regarding the products they have purchased. The solution of the complaints should be fixed in a
minimum time. This may help to build up the relation between the Sasha's and the consumer.
Apart from this, the management has to talk carefully with the other shareholders and the
sponsors of the company (Romanenko, 2012).
Page 8 of 15
United States. But now it is the fact that the United Kingdom market is now much developed
than the proceedings. The online shopping portals have a great deal to enlarge the business,
challenging thoughts in the region of purchase increasing not only by the internet shopping but
also crosswise all paths. Now a day the expansion has pressed garment business of the United
Kingdom to approximately 15% marketplace diffusion in all regions which is much better than
the other developed countries of the world. Abruptly, the garment dealers like Sasha’s are
intelligent to tackle clothing business manners and converse with clients at an extremely little
price (Ha and Kang, 2012). This describes an enormous fresh confront. It emphasizes how
diminutive mainly dramatis personae actually discerned about their customers in the precedent.
The Sasha's women wear available on the internet. The women of the United Kingdom are
helpful about comparing the products with the clothes of the other garment companies. They feel
comfortable in the matter of selecting the appropriate on for them. The online shopping method
has made them relaxed in the matter for going here and there.
The consumer segment profiles are described in the below –
i. Behavior variables:
The Sasha’s clothing wear need to develop the behavioral issues with the consumers. The team
leader of the management should fix meetings several times with the working people of the
company. The customer help facility should be polite with the consumers who use to complain
regarding the products they have purchased. The solution of the complaints should be fixed in a
minimum time. This may help to build up the relation between the Sasha's and the consumer.
Apart from this, the management has to talk carefully with the other shareholders and the
sponsors of the company (Romanenko, 2012).
Page 8 of 15

Introduction to Marketing
ii. Psychological matters:
Fashion wear is the one of the greatest elements of the women livelihood. Whenever someone
talks about the garments and other fashion wears to a woman, the reactions can shock the men.
Psychological factors significantly influence the garments choice of women (Fujiwara and
Nagasawa, 2015). The psychology during buying a garment matters a lot to the consumers,
especially to the women. Women use to pick up and select the products according to their own
persona. The colour variation matters a lot. Just like a red rose is the sign of love to the couples,
in the same way to ladies red colour dresses are the token of love. On the other hand, the black
colour is the dress to express the fight against something. Again, the white colour extracts peace
and calmness. It has been found that the people who usually wear white colour dresses are kind
of less talkative. The yellow colour expresses annoyance and anxiety (Reeves, 2012).
Consistency of fabric is also pertinent to the psychology of human mindsets. As an instance, few
public desire to purchase a relaxed costume which the others do not like, where as particularly
youth are more fascinated to wear the latest stylish dresses. They never think about the comfort.
Furthermore it is also thought that when people dress in cruel, uneven and hard material, people
are further use to act in the similar way as rude, ruthless and impolite with other people. Similar
thing is in the matter, when dress up in comfortable and glow shades; it assists them to perform
in chilly, wonderful, happy and pleased temper (Chen, 2011).
iii. Segmentation:
The clothing company should make different segmentation in the organization. The management
has to manage some unique techniques. At first, the company has to settle down the ladies kinds
Page 9 of 15
ii. Psychological matters:
Fashion wear is the one of the greatest elements of the women livelihood. Whenever someone
talks about the garments and other fashion wears to a woman, the reactions can shock the men.
Psychological factors significantly influence the garments choice of women (Fujiwara and
Nagasawa, 2015). The psychology during buying a garment matters a lot to the consumers,
especially to the women. Women use to pick up and select the products according to their own
persona. The colour variation matters a lot. Just like a red rose is the sign of love to the couples,
in the same way to ladies red colour dresses are the token of love. On the other hand, the black
colour is the dress to express the fight against something. Again, the white colour extracts peace
and calmness. It has been found that the people who usually wear white colour dresses are kind
of less talkative. The yellow colour expresses annoyance and anxiety (Reeves, 2012).
Consistency of fabric is also pertinent to the psychology of human mindsets. As an instance, few
public desire to purchase a relaxed costume which the others do not like, where as particularly
youth are more fascinated to wear the latest stylish dresses. They never think about the comfort.
Furthermore it is also thought that when people dress in cruel, uneven and hard material, people
are further use to act in the similar way as rude, ruthless and impolite with other people. Similar
thing is in the matter, when dress up in comfortable and glow shades; it assists them to perform
in chilly, wonderful, happy and pleased temper (Chen, 2011).
iii. Segmentation:
The clothing company should make different segmentation in the organization. The management
has to manage some unique techniques. At first, the company has to settle down the ladies kinds
Page 9 of 15
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wear because most of the fabric associations are unable to stock the kids wear. The different
types of cartoon based graphical t-shirts and dressed are quite eye-catching to the kids.
Secondly, the collection of the young ladies should be excellent. Now a day the fancy type
dresses are in demand among the youths. Apart from this, many single colour dresses should be
stored.
In the last, the dresses of the aged ladies should be collected more in numbers than the other
organizations.
Based on a proposed trial launch in London scheduled for June 2017 develop a
detailed marketing mix to target the identified segment covering:
The Sasha’s women wear has to develop a marketing mix to attract the consumers all over the
United Kingdom. The trial launch in the London should be based on the marketing mix regarding
the points like –
Production description:
The Sasha’s women wear should give a large description regarding the products before providing
final trial which will take place in London in the month of June. The sales person of the
organizations should elaborate the different types of dresses. The cloths that are stored in the
Sasha’s are like –
a. The firm use to make a huge collection of leather and other stylish jackets. The girls of
the modern time are stylish enough to carry colourful jackets. This can change the
personality of the young girls of the United Kingdom.
b. In the summer vacation, especially in the months of April to July the dress codes of the
women become changed. The usage of different type of bikinis is highly in demand
Page 10 of 15
wear because most of the fabric associations are unable to stock the kids wear. The different
types of cartoon based graphical t-shirts and dressed are quite eye-catching to the kids.
Secondly, the collection of the young ladies should be excellent. Now a day the fancy type
dresses are in demand among the youths. Apart from this, many single colour dresses should be
stored.
In the last, the dresses of the aged ladies should be collected more in numbers than the other
organizations.
Based on a proposed trial launch in London scheduled for June 2017 develop a
detailed marketing mix to target the identified segment covering:
The Sasha’s women wear has to develop a marketing mix to attract the consumers all over the
United Kingdom. The trial launch in the London should be based on the marketing mix regarding
the points like –
Production description:
The Sasha’s women wear should give a large description regarding the products before providing
final trial which will take place in London in the month of June. The sales person of the
organizations should elaborate the different types of dresses. The cloths that are stored in the
Sasha’s are like –
a. The firm use to make a huge collection of leather and other stylish jackets. The girls of
the modern time are stylish enough to carry colourful jackets. This can change the
personality of the young girls of the United Kingdom.
b. In the summer vacation, especially in the months of April to July the dress codes of the
women become changed. The usage of different type of bikinis is highly in demand
Page 10 of 15
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Introduction to Marketing
among the women of the United Kingdom. In fact it is among the other women of the
world. Especially the bikinis in the red and yellow colour are great requirement.
c. Apart from these sections, other products like tops, lingerie and top and bottom wears
should be explained in an elaborated ways. But in this section lady sales persons should
be recruited.
Brand image:
The managements have to focus on the matter about making their products highly demanded
among the people. So the management has to make sure that they have to put the value of the
brands higher than the other companies in the garment business all over the world. The owners
have to make use of the social medias like Facebook, Snapchat, Twitter to promote the products
of the selected firm. This may bring out the affective result in the matter of brand value
(Setiawan, Suharjo and Najib, 2016).
Pricing objective strategy:
The organization has to highlight regarding the price issues on the products. The firm need to
hold several meetings and gatherings regarding this problem. The creative team has to manage
that the other garment companies are also use to sell their products on the same price. So the firm
need to cut down the costs of the products. Likewise, the price of bikinis and shorts wears should
be reduced by providing attractive offers in summer days. On the other hand, the winter wears
should be sold not in a high cost. The offers according to the monsoons should be offered. This
will make the consumers believe that Sasha’s will provide definitely some offers in every
seasons of the year (Sock Khim, 2012).
Retailing and distribution objectives and plans:
Page 11 of 15
among the women of the United Kingdom. In fact it is among the other women of the
world. Especially the bikinis in the red and yellow colour are great requirement.
c. Apart from these sections, other products like tops, lingerie and top and bottom wears
should be explained in an elaborated ways. But in this section lady sales persons should
be recruited.
Brand image:
The managements have to focus on the matter about making their products highly demanded
among the people. So the management has to make sure that they have to put the value of the
brands higher than the other companies in the garment business all over the world. The owners
have to make use of the social medias like Facebook, Snapchat, Twitter to promote the products
of the selected firm. This may bring out the affective result in the matter of brand value
(Setiawan, Suharjo and Najib, 2016).
Pricing objective strategy:
The organization has to highlight regarding the price issues on the products. The firm need to
hold several meetings and gatherings regarding this problem. The creative team has to manage
that the other garment companies are also use to sell their products on the same price. So the firm
need to cut down the costs of the products. Likewise, the price of bikinis and shorts wears should
be reduced by providing attractive offers in summer days. On the other hand, the winter wears
should be sold not in a high cost. The offers according to the monsoons should be offered. This
will make the consumers believe that Sasha’s will provide definitely some offers in every
seasons of the year (Sock Khim, 2012).
Retailing and distribution objectives and plans:
Page 11 of 15

Introduction to Marketing
At first the administration of Sasha’s should make the point clear that the business will not get its
ultimate success if the company is not able to distribute its products. So the management should
provide the facilities in some products. The strategy should be like this that the company will
provide huge discount if the small business enterprises and the stores who use to buy products
from Sasha’s.
The plans and objectives should be like this –
a. The marketing groups of the company should make a good relation with the local
garments stores.
b. The sales of the products should be recorded so that the unfaithful business partners
cannot cheat.
c. The customer service should be maintained well with the clients in the matter of pricing.
Integrated marketing communications’ objectives strategies:
a. Think something different:
Traders are becoming more and more imaginative in their labours to arrive at their possible
bazaar. Although method, counting high efficiency, is really rather aged, alike non-media
statement methods are transmitting. The company should employ the kind of person who use t
carry the outstanding personality to talk to the clients and the managements. This may build up a
strong business not only in the country of the United Kingdom but also to all over the world
(Barker, 2013).
b. The advertising technique:
Page 12 of 15
At first the administration of Sasha’s should make the point clear that the business will not get its
ultimate success if the company is not able to distribute its products. So the management should
provide the facilities in some products. The strategy should be like this that the company will
provide huge discount if the small business enterprises and the stores who use to buy products
from Sasha’s.
The plans and objectives should be like this –
a. The marketing groups of the company should make a good relation with the local
garments stores.
b. The sales of the products should be recorded so that the unfaithful business partners
cannot cheat.
c. The customer service should be maintained well with the clients in the matter of pricing.
Integrated marketing communications’ objectives strategies:
a. Think something different:
Traders are becoming more and more imaginative in their labours to arrive at their possible
bazaar. Although method, counting high efficiency, is really rather aged, alike non-media
statement methods are transmitting. The company should employ the kind of person who use t
carry the outstanding personality to talk to the clients and the managements. This may build up a
strong business not only in the country of the United Kingdom but also to all over the world
(Barker, 2013).
b. The advertising technique:
Page 12 of 15
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