Presentation: Global Business Environment of SASOL Limited

This presentation examines the global business environment of SASOL Limited, a multinational chemical and energy company headquartered in South Africa. It begins by defining globalisation and exploring its driving factors, such as technological advancements, increasing customer demands, and high competition. The presentation then focuses on the impact of digital technology on globalisation, specifically in areas like transportation, communication, and the internet. A PEST analysis is conducted to assess the political, economic, social, and technological factors affecting SASOL. Challenges of globalisation, including changing technology trends and economic fluctuations, are also discussed. The presentation concludes with recommendations for SASOL to navigate these challenges, such as adhering to regulations and leveraging customer relation services. The overall goal is to illustrate how globalisation and digital technology affect the company's growth and profitability.

Global Business
Environment

Table of Content
• Introduction
• Concept of globalisation
• Driving factors of globalisation
• Impact of digital technology on globalisation
• PEST analysis of SASOL
• Challenges of globalisation
• Recommendations
• Conclusion
• References

Introduction
This presentation will discuss about SASOL limited which is a
multinational chemical and energy company. The respective
organisation has its headquarters in South Africa. SASOL Limited is
operating in many different countries such as Canada, Australia, etc.
The main discussions in the presentation is the impact of digital
technology on globalisation. Along with this, respective presentation
will also study different factors that influence globalisation.

Concept of globalisation
Globalisation can be described as a mean through which world is
connected together. There have been a certain growth in globalisation
from past few years with the help of technology, transportation and
communication as well. On the basis of these kind of concept, an
organisation can easily access their business approaches in different
countries. Globalisation has provided a platform to share ideas, trade
and culture internationally.

Driving factors of globalisation
With the recent changes in market and business trends, globalisation
has been playing a significant role in expansion and revenue earning of
business of SASOL. However, there are few factors which influence
globalisation. These are discussed below:
• Advancement of Technology
• Increasing customer Demands
• High Competition

Impact of digital technology on
globalisation
Digital technology has played a major role in facilitating globalisation.
It has helped SASOL in many aspect such as transportation facilities,
communication technology, information technology, etc. Thus, to have
a better understanding about the impact of these technologies, a
discussion is mentioned below:
• Transportation Technology
• Communication Technology
• Internet

PEST analysis of SASOL
PEST analysis is a tool which helps in measuring the impact of macro
environmental factors on SASOL Limited. It is further discussed
below:
• Political Factor- SASOL is a chemical and gas company. Hence, it
is important for the respective company is to follow all legal
frameworks in order to smoothly run of business operations.

Cont...
• Economical Factor- SASOL plays a major role in growth of
economy of Africa. As it is an international company with the total
number of approx 30,000 employees (#74 Sasol, 2018).
• Social Factor- This factor studies the culture and lifestyle
differences of customers living in different part of the world.

Cont...
Technological Factor- SASOL has been opting for variety of
advanced methods to produce their range of products which helps
having a competitive advantage from the rivalries. Addition to this,
SASOL has been practising other tools in order to operate their
business more efficiently such as internet, transportation advancements,
etc. It is essential for company to update and upgraded their
technology and methods on regular basis so they can easily achieve
desired goals and targets.

Challenges of globalisation
There are various factors of globalisation which have a direct impact on
operations and decision making of SASOL. These are price,currency
exchange rate, legal regulations and many more. Thus, keeping these
factors in mind, a discussion is given below:
• Changing trends of Technology
• Weak Growth of Economy

Recommendations
From the above discussion, it is to recommend that SASOL limited
should plan certain strategies in order to avoid loss which are incurred
from external environmental factors.
• Similarly, the respective organisation should follow all the
regulations frame work proposed by government of different
countries which will help in having a smooth global business in
international market.

Cont...
• Similarly, SASOL limited can benefit from digital technology by
introducing Customer relation services which will help in managing
the existing customers and provide a scope of future growth for
respective firm.