Sasol in the Global Market: Challenges & Opportunities - Presentation

This presentation provides an overview of the global business environment with a focus on Sasol, a South Africa-based energy and chemical company. It includes a PESTLE analysis, identifies key driving factors of globalization, and examines the impact of digital technologies. The presentation critically evaluates the challenges that globalization brings to Sasol, such as economic instability, international problems, and cultural identity issues. Recommendations for overcoming these challenges are provided, including proper training programs, cultural understanding, and ensuring economic stability before entering new markets. The conclusion emphasizes the importance of globalization for businesses, the transformative impact of technology, and Sasol's expansion into 12 countries. The presentation also references academic sources to support its analysis.

GLOBAL BUSINESS
ENVIRONMENT

TABLE OF CONTENT
 PESTLE analysis
 Key driving factors of globalization
 Impact of digital technology over globalization
 Critical evaluation of challenges that globalization brings on Sasol
 Recommendation on overcoming the challenges

INTRODUCTION
 Global business environment refers to the environment where
number of companies come from across the globe and operate
in the same market. This involves entering into the
international market and doing business with various
sovereign countries.
 The company that enters such market align itself with the
culture of the following country in which it operates.
Globalization itself refers to the coming together of
technologies and trade by connecting different pats of the
world and easing the difficulties by becoming more and more
efficient in the functioning.
 It paves a path to interdependence. Sasol is a South Africa
based, combined energy and chemical company. The company
was established in Sasolburg during 19750s. The company
deals in commercializing technologies and developing
synthetic fuel and many other different kind of liquid fuels,
electricity and chemicals.

PESTLE ANALYSIS
 Political factors
 Economic factors
 Social factors
 Technological factors
 Legal factors
 Environmental factors

ANALYSING KEY DRIVING FACTORS
OF GLOBALIZATION
 Trade Liberalization
 Cost variations in countries
 Growing Technology
 Companies strategies towards
growth

IMPACTS OF DIGITAL TECHNOLOGIES
OVER GLOBALIZATION
 The entire structure of globalization has transformed due the technological
advancement. With the latest technologies, the process of communication and
transportation has become very affordable thus leading towards the growth of
globalization.
 This has facilitated the entire sourcing of the inputs and other raw materials.
The world has never been more interconnected as it is now, with the help
digital globalization. Digitalization has enabled various people to even start
their own personal trade by showcasing their talents and shipping worldwide
by doing the business out of their beautiful talents.
 Through the help of digital platforms the entire cross border trade has
reformed and there has been observed a cost reduction in the methods of the
international transactions and interactions.

CRITICAL CHALLENGES GLOBALIZATION
BRING ON SASOL
 Challenging economy
 Problem in recruiting
internationally
 Lack of cultural identity-

RECOMMENDATIONS TO
OVERCOME THESE CHALLENGES
 Proper training and development
programmes
 Understanding the entire culture
 Assuring the economic stability before
entering the new market-

CONCLUSION
 From the followed presentation it has been concluded that globalization leads
to the bright future of the businesses. Every business these days is looking
forward to make place in the international market and make a complete use of
technology.
 There has been a huge change in the entire process of globalization after the
technological advancement and the entire process of the trade has been made
easier after the digital globalization.
 Sasol, a company that comes from a gas and oil based industry has globalized
itself in 12 countries and is even planning to expand more. Later are discussed
the challenges that are faced by the company due to globalization and
recommendations which provide a way to overcome the challenges.

REFERENCES
 Ahmedov, I., 2020. The impact of digital economy on international trade.
European Journal of Business and Management Research. 5(4).
 Alanzi, S., 2018. PESTLE Analysis. Project Management.
 Babenko, V. and et.al., 2019. Factors of the development of international e-
commerce under the conditions of globalization. In SHS Web of Conferences
(Vol. 65, p. 04016). EDP Sciences.
 Babenko, V. and et.al., 2019. World informatization in conditions of
international globalization: Factors of influence. Global Journal of
Environmental Science and Management. 5(Special Issue). pp.172-179.
 Feasel, E.M., 2018. Challenges confronting globalization. In Exports, Trade
Policy and Economic Growth in Eras of Globalization (pp. 190-213).
Routledge.