This report examines the global business environment, using SASOL Limited as a case study. It begins by defining globalisation and its driving factors, including technology, liberalization, trade flows, capital flows, and mobility. The report then explores the significant impact of digital technology on globalisation, followed by a PEST analysis of SASOL Limited, considering political, economic, social, and technological factors. The challenges of globalisation, such as the changing digital landscape, global commodity prices, and weak economic growth, are discussed. The report concludes with recommendations for overcoming these challenges, emphasizing the adoption of new digital technologies and CSR activities. The report highlights how the removal of trade barriers and understanding external environments can aid firms in global business.
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