Event Management Report: Kings Cross Saturday Farmers Market Analysis

This report provides an in-depth analysis of the Kings Cross Saturday Farmers Market in Sydney, examining its operations from an event management perspective. The report begins with an executive summary and introduction, highlighting the market's focus on organic food and its significance in the local community. It then details the aim of the event, which includes promoting organic food habits and providing a platform for organic food businesses. The core of the report explores the concept of sustainability, its principles, and how the market aligns with them. The triple bottom line concept is also discussed, emphasizing the market's commitment to people, planet, and profit. The report identifies key stakeholders, including vendors, customers, and the market management, and evaluates both the positive and negative impacts of the event, considering environmental and social aspects. Finally, the report concludes that the market is a sustainable event, with its positive impacts outweighing the negative ones, and reinforces its adherence to sustainability principles and the triple bottom line.

Running head: EVENT MANAGEMENT
Event Management: Kings Cross Saturday Farmers Market
Name of the Student
Name of the University
Author’s note

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Executive Summary
The kings cross is one of the most iconic locations of the Sydney, various markets and events
are set up and arranged in this location. The event that is going to be discussed in this
assignment is the Saturday farmers market which specialises in offering the consumers
organic food items cooked and fresh. The positive and negative impacts of the event are
discussed on the terms of sustainability. The concepts of sustainability and triple bottom line
are also discussed in the assignment.

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Contents
Introduction................................................................................................................................3
Aim of the Event........................................................................................................................3
The concept of sustainability.....................................................................................................4
Triple bottom line.......................................................................................................................5
Stakeholders of the event...........................................................................................................5
Positive Impact of the Event......................................................................................................6
Negative impact of the event......................................................................................................7
Conclusion..................................................................................................................................8
Reference list:.............................................................................................................................9

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Introduction
With change of time and change in the lifestyle of the people around the globe,
healthy diet has and healthy living has been constantly gaining popularity. Switching to
organic alternatives is one of the main changes that people are developing in their daily
livelihood. There has been a constant rise in the demand for organic fruits and vegetables.
King’s Cross Saturday Farmer’s market is a place where the organic food items are sold. This
is a market situated in Fitzroy Gardens, Macleay Street, Sydney. And the stalls set up for sale
every Saturday form 8am- 2pm. There are not only certified organic vegetable and fruit
sellers in the market, there are also delicious food items prepared by organic food experts
available at the King’s Cross Saturday Farmer’s market (Kingscrossmarket.org 2018). Apart
from this there are also a plethora of flowers, plants, nuts, oils; there are also delicious gluten
free patisseries, warm pies and various kinds of cakes. This is a place where people can hang
out with their friends and shop for the weekly food inventories along with enjoying some
fresh food which is not only tasty but also healthy. This is more than a market this is a place
where people can come and spend time with their family and have a good time. In this report
this event is going to be evaluated from a sustainable perspective and the positive and
negative impacts of the event are going to be analysed (Kingscrossmarket.org 2018).
Aim of the Event
 To encourage spread knowledge and awareness regarding the usefulness and the
qualities of organic food habits
 To ensure that the people get a constant fresh supply of organic food and vegetables
 To provide a platform to the people who want to invest and start a business in the
organic food sector (Kingscrossmarket.org 2018)

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The concept of sustainability
Sustainability is a concept that is coined by the Brundtland Commission of the United
Nations in 1987. It is defined as the process by which development is focused not only on the
financial and economic boundaries but is also concentrated towards the improvement of the
environment and the society. Sustainable development is the recognition of the duties one has
towards the society and the environment (Benn et al. 2014). The resource that one gets in
order to develop the future depends upon the environment or the society and hence it is the
responsibility of all to keep a check on the well being of the source of the resources. Some of
the principles of sustainability are as follows:
The Material Domain: comprises of the foundation for regulating the flow of materials and
energy.
The Economic Domain: management and increment of the wealth.
The Domain of Life: offers ways and rules for appropriate behavior in the environment.
The Social Domain: social interactions ways and means in order to maintain a balance in the
society.
The Spiritual Domain: depends on the global code of ethics (Benn et al. 2014).
The idea of the management of the King’s Cross Saturday Farmers Market is in sync
with the principle of sustainability as the program that they run is based on organic food
which is a sustainable and healthy alternative to heavy chemicals pesticides. The farming
products that is grown without the use of any kind of chemical pesticides or fertilizers or any
other synthetic external inputs is known as organic food. It is advised by many nutritionists

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around the world that organic food items are a healthy alternative. This is in sync with almost
all the five principles that have been discussed above (Benn et al. 2014).
Triple bottom line
The triple bottom line concept was developed by John Elkington in the year 1994, the
variables of this model is a contrast to the variables of the traditional form of business model
that was dependent on financial and economic development of the business. The objectives
and the goals of all business bodies were surrounded with the financial growth and
development bottom which was opposed by Elkington, he said that the corporate bodies
should identify their responsibility towards other important aspects as well and hence People,
Planet and Price should be given equal importance. It can be said that this concept is an
extension of the concept of sustainability (Glac 2015). Many organisations new or old have
imbibed this business model recognising the duties they have towards the environment or the
society. In the recent years profit making or non-profit making organizations have used this
framework to assess their sustainable development. Even many government organisations
around the world have incorporated this idea to ensure that the development has parity with
the environment and the society as well (Andersson and Lundberg 2013).
The event also follows the triple bottom line concept as all the stakeholders that are
associated with the event is not only contributing towards the financials and economic aspect
of the event it is also in turn developing a healthy lifestyle and contributing to something that
is eco-friendly as well as helping the society to lead a healthy life owing to the organic nature
of the products sold (Kingscrossmarket.org 2018).

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Stakeholders of the event
The stakeholders of the event are the people who are directly or indirectly related to
the event. The stakeholders are responsible for running a business operation in this case the
event. It is important for the stakeholders to have a constant mode of communication in
between themselves so that the operation of the business runs smoothly. The most important
and evident stakeholders of the event are the people who have their stalls put up in the
market, the farmers, the chiefs, the patissiers, the shop keepers etc (Kingscrossmarket.org
2018).
Another important stakeholders are the customers and the people who come to visit
the market and who buy form the stalls. Organic food Markets organise this event every
Saturday and the management of the event is also taken care by this organisation. In order for
a stall to have the stamp of authority of being fully organic the stall have to posses the
certificate that is issued by the Organic Food Market.
Positive Impact of the Event
The King’s Cross Saturday Farmers Market is an Event is organised to bring
positivity, enthusiasm and happiness among the people. The idea of organise the market place
is to help people send some quality time with friends or family where they can shop and eat
and have a good time. As King’s Cross is a popular place in the Sydney the market has
received immediate popularity with the help of digital marketing the event has become
immensely popular not only among the locals but all over Australia (Ferrell et al. 2016).
Some of the positive impacts of the event are as follows:
Environment friendly: The event is an environment friendly affair there is no chance of
pollution or unfriendly chemical involvement in the process, the market is an open air market
with make shift stalls. The products and services that are sold also are eco-friendly in nature

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as explained above organic food items are not only good for the society it is also good for the
well-being of people (Kim et al. 2013).
Social value: The market not only sells items that are organic the event has also popularised
the concept of consuming organic food. One of the objective of the event aforementioned is
the spreading the knowledge about the benefits and the advantages of organic food items.
People are becoming more and more health conscious and the busy lifestyle that people lead
these days everyone looks forward to easy and healthy means of livelihood (Halpern et al.
2013).
Negative impact of the event
King’s Cross Saturday Farmers market offer fresh farm produce and fresh organic
food items for the public who come to visit the market. The event has an optimistic approach
and the management makes sure that they demarcate the authentic organic food from the ones
that are not fully organic in nature. Though there are certain negative impacts of the event
observed as well.
Since this is an open air market place and the food are prepaid in open there is a
possibility of contamination leading to sickness and diseases (Andersson and Lundberg
2013).
It has been argued by many that organic farming may not be the most environment
friendly method of farming, some of the pesticides and fertilizers that are used by the organic
farmers have to be used over and over again in order to maintain their impact, regular use of
pesticides like copper-based options prove to be harmful to other flora and fauna in the
environment.

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Organic farming hardly use no-till farming methods which ensures minimum
disturbance of the soil hence keeping the quality of the soil intact, there are researches taking
place to implement this method in organic farming (Halpern et al. 2013).
Conclusion
It can be concluded form the above discussion that the King’s Cross Saturday farmers
market is one of the most sustainable event in Australia. The positive impact of the event is
more than the negative impacts and the approach of the event adheres to all the principles of
sustainability and the pillars of the concept of triple bottom line. The organic food industry is
gaining popularity by the day and such an event on a weekly basis is providing a platform for
people who want to sell organic food and spread the knowledge.

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Reference list:
Andersson, T.D. and Lundberg, E., 2013. Commensurability and sustainability: Triple impact
assessments of a tourism event. Tourism Management, 37, pp.99-109.
Benn, S., Dunphy, D., & Griffiths, A., 2014. Organizational change for corporate
sustainability. Routledge.
Ferrell,O.C. Hirt G.A., Ferrell. L., 2016.Business: achangingworld(10th ed.) New York:
McGraw-Hill Irwin.
Glac, K., 2015. Triple Bottom Line. Wiley Encyclopedia of Management.
Halpern, B. S., Klein, C. J., Brown, C. J., Beger, M., Grantham, H. S., Mangubhai,
S., ...&Possingham, H. P., 2013. Achieving the triple bottom line in the face of inherent
trade-offs among social equity, economic return, and conservation. Proceedings of the
National Academy of Sciences, 110(15), 6229-6234.
Kim, J., Boo, S. and Kim, Y., 2013. Patterns and trends in event tourism study topics over 30
years. International Journal of Event and Festival Management, 4(1), pp.66-83.
Kingscrossmarket.org., 2018. KING’S CROSS SATURDAY FARMERS MARKET. [online]
kingscrossmarket.org. Available at: http://www.kingscrossmarket.org/saturday-farmers-
market/ [Accessed 19 Jan. 2018].