This research project explores the impact of social media on restaurant businesses in Saudi Arabia, focusing on how platforms like Facebook, Twitter, and Instagram influence the modern consumer. The study uses both quantitative and qualitative data collected from social media profiles of five restaurants in Jeddah, Saudi Arabia, analyzing metrics such as customer engagement, online presence, and marketing strategies. The findings reveal a positive correlation between effective social media utilization and improved business performance and profitability. The research addresses key questions about the effects of social media on sales and revenues, the impact of technological development on business accessibility, and future trends in the Saudi Arabian restaurant industry, providing valuable insights and recommendations for restaurateurs looking to enhance their social media strategies.