Saudi Telecom Company: OD and Change Management Strategies Report

This report examines the organizational development (OD) and change management strategies implemented by the Saudi Telecom Company (STC). It begins with an introduction to change management and its importance, followed by a company profile of STC. The report outlines research obje...Read More

RUNNING HEAD: MANAGEMENT 0
ORGANIZATION DEVELOPMENT

MANAGEMENT 1
Table of Contents
Introduction......................................................................................................................................2
Company profile..............................................................................................................................2
Research Objectives.........................................................................................................................3
Research Questions..........................................................................................................................3
Literature review..............................................................................................................................3
Importance of Change management............................................................................................3
Strategies of OD/ Change management.......................................................................................4
Effects of change management on outcomes’.............................................................................5
Literature Findings.......................................................................................................................5
Research Gap...............................................................................................................................6
Methodology....................................................................................................................................6
Ethical consideration.......................................................................................................................7
References........................................................................................................................................8

MANAGEMENT 2
Introduction
Change management is a approach which support the companies, individuals and group
members to accept the change in the organization (Miletić, 2019). The companies also use
organization development (OD) strategy to initiate the change in the organization. It use describe
overall systems, philosophies which can be used to achieve the objective of the organization and
to provide information that change is well accepted by the employees of the company. It
provides various benefits to the company which includes that manage overall work, time and
various other resources so that efficiency will be maintained in the company, this also results in
reducing cost and expenditure of the company (Brown & Harvey, 2006).
In the research proposal, the “OD/change management strategy in Saudi Telecom
Company” is selected. This topic is selected because estimated describes that companies in Saudi
Arabia adopt various strategies to manage the change so that employees gets motivated and
increase their performance in the long run.
Company profile
Saudi Telecom Company (STC) is the telecommunications company which provides
various services to the customers which includes computer networks, internet services and
landline in Saudi Arabia (STC, 2019). The company is the well –known enterprises because of
adopting various strategies by which the loyalty among the customers is increased. It was
established in 1988 and reached more service subscribers, in the year 2018 the profitability of the
organization was $ 13.9 billion.
The operating income of the company in the year 2018 was $3.27 billion; therefore the
company also adopts various strategies to change the internal environment of the organization
(Franklin & Aguenza, 2016). Therefore, to maintain the level of motivation among the workers
the top level executives also develop the policies to manage the organizational develop as well as
to manage the change of the company in regular manner. This results in benefiting the company
in positive manner because of increasing number of employees that is in the current year the
company has 17000 numbers of employees.

MANAGEMENT 3
Research Objectives
The change management strategies are important for the company because of increasing
their capability to gain competitive advantage and this can also increase the level of commitment
among the employees (Jie & Gengatharen, 2019). The research proposal describes that main aim
of the objective will to investigate the organization development and change management
strategy which Saudi Telecom Company adopts. Therefore, to achieve the main aim the set of
objectives to developed to understand overall information of the subject matter.
 To understand “the importance of change management”
 To analyze “the OD/ Change management strategy of Saudi Telecom company”
 To investigate “the change management strategy on Saudi Telecom company
productivity”
Research Questions
To achieve the objective of the research the question is develop so that research will be
conducted to answer the following questions. These questions provide complete overview about
the application of change management in Saudi Telecom Company.
 “What is the significance of change management?”
 “What are the OD/ Change management strategies which are adopted by STC?”
 “Describe the impact of these the OD/ Change management strategies on efficiency of
STC?”
Literature review
Importance of Change management
The study was conducted to understand the concept of change management in the
organization. The findings of the study revealed that change management is considered the
procedure which supports the organization to maintain ease in performing the various
transactions of the organization (Jie & Gengatharen, 2019). The results of the study also
describes that change management is the framework which supports in administrating the change

MANAGEMENT 4
in the organization so that it will be well-accepted by the employees of the organization and
maintain better organizational environment.
The objective of the study is to describe the importance of the change management on the
overall functioning of the organization. The findings revealed that change management supports
the organization to gain competitive advantage because of installation of efficient technology in
the company (McCredie & Sadiq, 2019). The data collection was done from the organizations of
Saudi Arabia and revealed that change management supports in reducing the time of performing
each task, in this smooth flow o the activities will be performed by reducing the time and cost of
the companies. Furthermore, researchers also revealed that it leads in increasing satisfaction of
the employees (Thaker, 2019).
Strategies of OD/ Change management
The study was conducted to understand the strategies which are used by STC to bring the
new change in the organization. The results of the analysis revealed that company propose
incentives policy so that employees shows more interest in bringing the change in the
organization (Li & Wang, 2019). This supports the company to maintain unity and to provide
new direction to the enterprises. The objective of the study is also to understand the change
management and organization develop strategy used by company to manage change in the
company. The investigation revealed that companies define the culture values, through which
employees has to follow principles while conducting the operations (Gerard & Johnston, 2019).
This supports the company to fit the employees in their norms and cultural principles; this helps
the company to improve the organizational environment and to change the workforce attitudes in
the new upcoming change.
Change management is the most adopted approach by the organization in the current year
because of maintains efficiency and effectiveness in the operations of the functions. The change
management is important to use other advanced technologies by which various challenges can be
solved by the company (Nyagadza, Kadembo, & Makasi, 2019). The data collection is done
through taking the perceptions of the employees from Australia regarding the change
management strategies and policies. The analysis of the study revealed that to manage the
change the managers and leaders among the company provide authority to each employee in the

MANAGEMENT 5
organization. This can motivate them to work as per the expectation by adopting the new
technologies and policies (Vinayavekhin & Phaal, 2019).
Effects of change management on outcomes’
The objective of the study is to understand the impact of change management strategies
on the overall efficiency of the organization. The analysis revealed that strategies supports in
earning more profits as well as decreasing the wastage of the resources (Luck & Atkins, 2019). It
is also describe that these strategies also increase capabilities to adopt external environment.
From the analysis it is revealed that organization use various strategies to maintain proper
internal culture and supports in analyze the external environment. This change can alternate the
duties, roles and other activities of workforce so that proper functions will adopt in the
organization (Khan & Lockhart, 2019).
Change management provides several advantages to companies that is it increase
motivate and sometimes increase the number of contractors as well as suppliers of the
organization. The objective of the study is to understand the impact of change management on
the productivity of the company (Coristine, et al., 2019). The data collection was done through
primary study, this supports in getting more valid information.
The Findings of the study revealed that it has direct impact on the companies of Saudi
Arabia and provide positive benefits to the organization. Researchers also revealed that through
these strategies companies also raise the capital funds and supports the companies to invest more
(Hsieh & Liou, 2018). The investigation revealed that change management increase number of
revenue for the organization that is in the 2018, the revenue of STC was $ 13.9 billion. This also
allows the company to adopt various other new strategies and policies so that more effectiveness
will be managed and it can sustain in long run (Shanmugasundaram & Sarojini, 2018).
Literature Findings
From the above investigate articles it is described that change management results in
developing policies and strategies for adopting the change in the company. This brings the
organization in the stable condition through following the procedure of change management
(Khan & Lockhart, 2019). This supports in providing various benefits which includes reducing
expenditure and increasing the profits and long term benefits so that it can sustain in long run.

MANAGEMENT 6
The analysis also describes that companies adopt recognition, authority and redefining the
culture values strategy to increase profits of the organization. This also results in effecting the
overall operations of the companies in positive manner (Luck & Atkins, 2019).
Research Gap
The above article provides information regarding the strategies of OD and change
management adopted by companies and enterprises in Saudi Arabia. It also gives information
regarding the influence of this on the overall efficiency of the organization (Miletić, 2019). The
articles do not give information regarding the change management policies which STC adopt and
their impact on the company productivity (Coristine, et al., 2019). Therefore, research will focus
on understanding the requirements and needs which is fulfilled of the company by using change
management strategies. It also leads in providing overall information about the percentage of
increase in the activities done by STC through using change management and organization
develops strategies.
Methodology
The research proposal describe that present study will use exploratory research design
because the research will be collecting new information about the subject matter and not much of
the study is conducted to understand the change management strategies of STC so hat efficiency
will be maintained in the organization. The study will also use deductive approach it is because
the study will be conducted by using quantitative approach. In this approach the information
collection is done through analyzing the data by scientific techniques so that validity will be
maintained in the study.
The study will used “pragmatism research philosophy” to gather the information and to
maintain realism in the research. Therefore, this supports in developing the truth and will
describe the overall themes and aspects according to which the data gathering and evaluation is
done. This supports in achieving the objective of the research and will reveal the strategies for
change management in STC. The strategy of the research reveal that study will be descriptive
because in this the findings of the research be described through developing the charts and
graphs so that overall results of the study is revealed according to the subject matter.

MANAGEMENT 7
The data collection is the approach through which the information is gathered so that
more responses will be revealed about the subject matter. Therefore are various methods of data
collection, therefore the present proposal describes that study will using survey method in which
various questionnaire is distributed among the respondents. The data collection is done through
both secondary and primary method in which literature review is used and survey method will be
selected to understand the response of respondents. The questions are developed according to the
strategies and productivity, profitability as well as expansion which STC attained in the duration
and through adopting change management strategies that is by motivating the employees of the
organization.
Furthermore, the sample size which will be involved in the study were 20 employees
from Saudi Telecom Company which provide information about the strategies which STC adopt
to manage change. The study will be using simple random sampling technique to include each
and every employee in the study so that adequate information is collected about change
management in STC. The data analysis was done through adopting the testing method in which
the scientific investigation is done of the variables. The study will be using correlation testing
method because this supports in providing adequate information about the relationship between
two variables and through which objective will be achieved.
Ethical consideration
The research will be conducted by following ethical consideration which includes that no
participants will be harmed while collecting the information from them and whole information
about the research is well-explained to the respondents with the objectives and their participation
in the research. The informed consent will be taken from the respondents prior to the study so
that their consent will be taken and furthermore principles of confidentiality, openness and
carefulness are also adopted while conducting the research.
References

MANAGEMENT 8
Brown, D. R., & Harvey, D. F. (2006). An Experiential Approach to Organization Development. Upper
Saddle River: Pearson Prentice Hall.
Coristine, L. E., Colla, S., Bennett, N., Carlsson, A. M., Davy, C., Davies, K. T., et al. (2019). National
contributions to global ecosystem values. Conservation Biology , 33 (5), 1219-1223.
Franklin, U. E., & Aguenza, B. B. (2016). Obstacles, Resistance and Impact of Change in Organizations:
An Examination of the Saudi Telecommunication Company (STC). International Journal of
Academic Research in Business and Social Sciences , 6 (4), 2222-6990.
Gerard, K., & Johnston, M. (2019). Explaining microfinance's resilience: the case of microfinance in
Australia. Globalizations , 16 (6), 876-893.
Hsieh, J. Y., & Liou, K. T. (2018). Assessing the structural relation. Review of Public Personnel
Administration , 38 (1), 83-109.
Jie, F., & Gengatharen, D. (2019). Australian food retail supply chain analysis. Business Process
Management Journal , 5 (2), 12-18.
Khan, M., & Lockhart, J. (2019). Embedding Corporate Social Responsibility into Business Practice.
Journal of Human Resource Management , 87-105.
Li, B., & Wang, C. (2019). Corporate Social Responsibility and Contemporary Community
Expectations. Business Research , 4 (3), 74.
Luck, K., & Atkins, S. (2019). Shareholder Primacy Already Requires Directors to Actively Consider
Non-Shareholder Interests. Enterprise Governance eJournal , 1 (1), 1-15.
McCredie, B., & Sadiq, K. (2019). CSR and tax: a study in the transition from an ‘aggregate’to ‘real
entity’view of corporations. Pacific Accounting Review , 11 (3), 12-20.
Miletić, S. (2019). Multicriterial analysis of the mining companies from the aspect of change
management. Megatrend , 16 (2), 57-78.
Nyagadza, B., Kadembo, E. M., & Makasi, A. (2019). An application of impression management theory
on corporate storytelling for branding in examining internal stakeholders’ corporate brand
perceptions. The Retail and Marketing Review , 15 (2), 39-50.

MANAGEMENT 9
Shanmugasundaram, P., & Sarojini, B. (2018). An Overview on Release and Deployment Management
Strategy. International Journal of Pure and Applied Mathematics , 118 (9), 5-12.
STC. (2019). Retrieved from STC: https://www.stc.com.sa/wps/wcm/connect/english/stc/stclanding
Thaker, J. (2019). Corporate communication about climate science. Journal of Communication
Management , 12 (4), 10-12.
Vinayavekhin, S., & Phaal, R. (2019). Synchronization in strategic planning: A roadmapping
framework. International Journal of Innovation and Technology Management , 16 (6), 14-20.