This report provides a comprehensive analysis of the Savoy Hotel within the contemporary hospitality industry. It begins with an introduction to the hospitality sector and the focus on the Savoy Hotel, followed by a PESTLE analysis that examines the political, economic, legal, social, technological, and environmental factors affecting the hotel. A SWOT analysis is then conducted to evaluate the hotel's strengths, weaknesses, opportunities, and threats. The report further assesses the impact of external factors, explores current and potential trends such as technological advancements and health considerations, and discusses product and service development strategies. The analysis also considers how external factors influence these trends. The report concludes by emphasizing the importance of understanding both external and internal variables for business success. The Savoy Hotel's ability to adapt to changing market conditions and regulations, particularly in light of the COVID-19 pandemic, is a key focus. The analysis highlights the significance of market research, technological integration, and customer-centric approaches to maintain a competitive edge in the hospitality sector. The report references several academic sources to support its findings and recommendations.