Investigating Sustainable Tourism in UK Hospitality: The Savoy Hotel

This report investigates sustainable tourism policies, frameworks, and practical implementations within the UK hospitality industry, using the Savoy Hotel as a case study. The study explores the background of sustainable tourism, research aims and objectives, and key research questions. It then outlines the research methodology, including qualitative research methods, inductive approaches, and interpretivism philosophies. The literature review examines sustainable tourism concepts, policies, frameworks, and practices, as well as their impacts. The data analysis chapter presents findings related to the protection of natural resources, heritage, and culture, and the conclusion and recommendations offer insights for promoting sustainable tourism. The research also acknowledges limitations and ethical considerations. This assignment provides a comprehensive overview of sustainable tourism practices and their implications within the hospitality sector.

TO INVESTIGATE SEVERAL POLICIES, FRAMEWORKS AND
PRACTICAL IMPLEMENTATION RELATED TO
SUSTAINABLE TOURISM IN HOSPITALITY INDUSTRY OF
UNITED KINGDOM. A STUDY ON SAVOY HOTEL.
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TABLE OF CONTENT
CHAPTER -1 INTRODUCTION....................................................................................................4
1.1 Background............................................................................................................................4
1.2 Research Aim.........................................................................................................................4
1.3 Research Objectives...............................................................................................................4
1.4 Research Question.................................................................................................................4
1.5 Research Rationale................................................................................................................5
CHAPTER -2 RESEARCH METHODOLOGY.............................................................................6
CHAPTER 3: LITERATURE REVIEW.........................................................................................9
Theme 1: Sustainable tourism.....................................................................................................9
Theme 2: Policies, framework and practices to promote sustainable tourism............................9
Theme 3: Impacts of practices related to sustainable tourism...................................................10
CHAPTER-4 DATA ANALYSIS AND FINDING......................................................................11
CHAPTER-5 CONCLUSION AND RECOMMENDATION......................................................22
Conclusion.................................................................................................................................22
Recommendation.......................................................................................................................22
Reflection...................................................................................................................................22
REFFLECTION AND ALTERNATIVE RESEARCH METHODOLOGY................................23
REFERENCES..............................................................................................................................24
Appendix....................................................................................................................................26
INTRODUCTION.........................................................................................................................26
Background................................................................................................................................26
Research Aim.............................................................................................................................26
Research Objectives.........................................................................................................26
Research Question.....................................................................................................................27
Research Rationale....................................................................................................................27
Contextual Background.............................................................................................................27
Literature Review......................................................................................................................28
Research Methodology..............................................................................................................29
Gant Chart..................................................................................................................................30
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CHAPTER -1 INTRODUCTION
Title: To investigate several policies, frameworks and practical implementation related to
sustainable tourism in Hospitality industry of United Kingdom. A study on Savoy hotel.
1.1 Background
With growing travel and tourism across worldwide it has become essential for
government as well as organisation to take major steps to promote sustainable practices so that
optimum utilisation of available resources can be made. Tourist are making ineffective use of
resources of host countries or destinations that they are visiting for having fun and entertainment
therefore major steps needs to take for sustainable tourism. Therefore, this study has highlighted
crucial points related to policies, frameworks as well as practices implemented by Savoy hotel
for sustainability of tourism.
1.2 Research Aim
To evaluate various policies, framework and practices implemented by Savoy hotel
related to sustainable tourism for growth and development of enterprise.
1.3 Research Objectives
 To understand the concept of sustainable tourism.
 To identify several policies, frameworks and practices implemented by Savoy
hotel in order to promote sustainable tourism.
 To critically evaluate impact of policies, frameworks and practices implemented
by firm related to sustainable tourism.
 To suggest various strategies related to practices that could be used by
organisation to contribute towards sustainable tourism in United kingdom.
1.4 Research Question
Q. 1) What is meant by sustainable tourism?
Q.2) What can be the possible policies, framework and practices that can contribute into
sustainable tourism?
Q.3) What are the impacts policies, framework and practices create in sustainable tourism?
Q.4) What are the strategies for improving sustainable tourism and development of tourism
sector?
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1.5 Research Rationale
The topic of evaluation of policies, frameworks and practices implemented by firm to
promote sustainable tourism is important to study as it helps in understanding several measures
taken by company to retained tourism industry. Moreover, tourism and hospitality is 10 biggest
tourism destinations in United Kingdom which contribute in generating maximum number of
revenue as well as employment. So, currently the topic is important to study as increase in
number of tourist over years has resulted in threat to natural resources of country. Thus, by
studying it will able to find key policies, measures and practices that could be used by
management as well as enterprise to promote sustainability tourism for various benefits.
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CHAPTER -2 RESEARCH METHODOLOGY
This chapter is about research methodologies that clearly explained about different
method that are used by scholar to collect, identified and analysis information related to the
topic. So that necessary information can be used by various individual to take decision related to
policies, frameworks and practices related to sustainable tourism.
Research type: There are different method through which research can be pursued such as
qualitative and quantitative. In quantitative, numerical or statics are mainly used to gathered and
interprete information while qualitative is solely descriptive. Qualitative research method
focused on obtaining data through two different method such as conversation and open- ended
Therefore, out of the both the scholar has make use of qualitative research method as it
contribute in- depth study related to the topic through observation or personal interviews.
Research Approach: It specific about plans and procedures or assumption regarding the way
research will be continue in order to drive useful information related to policies and practices of
company to promote sustainability. It can be stated that Inductive and deductive are two different
approach, inductive is mainly used to generate untested conclusions. On the contrary note
deductive conclusion so inductive approach is used as it start with aim, objectives and question
that are achieved while completing the research.
Research philosophies: It is another element of research methodology which specific about
belief that is taken by scholar while making the study. Positive is suitable for large and highly
structured samples, while realism can be used in both quantitative and qualitative research. At
the same time interpretivism are suitable for in-depth and qualitative research so it has been used
by scholar to complete the study.
Data collection: This specific about the manner in which data will be collected from different
sources so that useful information can be extracted in limited time frame. Primary is an method
in which first-hand information is gathered as researchers itself collect information through
questionnaire or interview. On the other hand, In secondary method different books, journal and
articles as well as internet is used to collect information. Therefore, both primary as well as
secondary method has been used by researcher as questionnaire has been prepared that will be
asked employee's of Savoy Hotel. At the same time, secondary research is also made through
making use of several books, articles and internet.
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Data analysis: This is part of research methodologies which explained the manner in which data
will be analysed so that it can easily interpret to interested individual. The several methods that
could be used by researcher for data analysis are thematic and SPSS in which thematic, several
themes, graph and table are used to represent information. On contrary note SPSS is mostly
suitable for quantitative research which involves use of numerical in order to complete the
project. Therefore, thematic analysis has been used by scholar to complete the research or study
on policies, and practices related to sustainability.
Sampling: It is process that is mainly used for statistical analysis that helps in predetermined
number of observation that are gathered from larger population. Simple random sampling in
which researchers randomly select individuals of particular population in order to gathered
relevant information related to study. So, scholar has pursued by making use of simple random
sampling in which 30 employees of Savoy Hotel has been selected and their interviews has been
taken for better outcome.
Ethical consideration: It can be stated that all ethical values has been considered while making
the research project so that study can be made fruitful. Such as consent of all respondent has
been taken by researchers or it has fully informed about the way their information gathered will
be used in the research. Moreover, it can be stated that researchers has ensured that all
participants are given equal chance to give their respective view in the research so that accurate
and reliable information can be collected and analysed. At the same time scholar has taken all
steps or action related to maintaining confidentiality of information gathered from respondent so
that no one make unnecessary use of it in any manner.
Research Limitations: There are certain things which has make my research limited to some
extend such as the aim and objectives of the research can be made more broader. Furthermore, it
can be stated that due to less experience in primary data collection scholar is not able to make it
more effective. Another limitations of research is that lack of previous studies in particular area
which resulted in limitation of appropriate research. At the same time it can be interpreted that
despite of lack of time, resources the scholar has tried to make best use of them so that necessary
information can be collected.
So, the above contain represent about different method that has been used by scholar to
complete the study and gathered relevant information in context of policies, practices related to
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sustainability. It can also be summarized that scholar through following all these method is able
to make research more corrective and accurate.
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CHAPTER 3: LITERATURE REVIEW
Literature review section of dissertation project reflect views and opinions provided by
different writers and intellectuals. Critical discussion is projected in this part so all dimensions
related to topic can cover by the researcher to gain proper knowledge over research topic.
Theme 1: Sustainable tourism
Views provided by Lee and Xue (2020), reflect that ensuring proper facilities related to
fulfilling both current and future need or requirements associated with travel and tourism sector.
The concept of sustainable tourism also include minimising cost of delivering services and
maximise the benefits. This entire concept give emphasis to channelize resources in such manner
that society can fulfil all its current needs along with reserving resources to fulfil the future
requirements of businesses. Hales and Jennings (2017), reflected in its study over sustainable
tourism that this entire concept is more keen to protect the growth and sustainability of the
tourism sector. It is important that resources must not be over utilised so that organisation,
companies and other institutions can meet its current needs along with catering equal growth
opportunities to future as well.
Theme 2: Policies, framework and practices to promote sustainable tourism
Ziyadin and et.al. (2019), in its research study projected that sustainable tourism
conservation can be achieved with the support of different techniques and practices. Go green is
among the major practice that government has implemented at a global level. IN this policy
government has given emphasis to improve plantation and green area across the country. This
will allow the government to continuously attract the travellers and tourist at a global level. This
practice has developed the growth possibilities of travel and tourism sector at a global level.
Dedeke (2017), in its study over sustainable tourism projected practices used by the government
in UK. Policies like eco-friendly tourism services like cycling, green energy and environment
friendly products. Adventure sports are also established at different areas that could also
contribute massively in protecting sustainable tourism. Development of wild life is also a part of
major practice used to improve sustainable tourism.
Criticism related to approaches used to promote sustainable tourism has been done over
the study report submitted by Lozano-Oyola and et.al. (2019), which denote that sustainable
tourism practices could somehow restrict the decision making approach of the government. This
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does not allow the governmental bodies to take strong or risky decision in order to expand the
overall growth of the organisation.
Theme 3: Impacts of practices related to sustainable tourism
As per the opinions illustrated by Mohaidin, Wei and Murshid (2017), over sustainable
tourism is that it directly expand the growth possibilities of the business houses. This entire
concept allow the business entities to maximises the overall development possibilities of
different business entities operate in country. The main benefits of the sustainable tourism
practice is that it protect the natural resources across the country along with it also favour the
business houses to growth in the competitive environment. The whole concept of sustainable
tourism also generate employment opportunity in the country.
While reflecting criticism over sustainable tourism Ghoochani and et.al. (2020),
demonstrated that it has created certain negative impacts that needed to overcome by
government. In order to advance the entire travel and tourism sector sustainable tourism restrict
the government and institutions to take strong decisions. Companies also not like to enter such
market as there are plenty of restrictions which government imposed to ensure sustainability in
travel and tourism sector.
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CHAPTER-4 DATA ANALYSIS AND FINDING
This is chapter of data analysis which represent the way data will be interpreted so that
necessary information can be communicated to number of individuals. In order to complete the
data analysis scholar have make use of several themes, table and charts that contribute in
gathering useful data related to the study. Therefore, data analysis of policies, frameworks and
practices used by Savoy Hotel for promotion of sustainable tourism:
Theme 1: Protection of natural resource, heritage and culture of particular country is the answer
that has been selected by maximum number of respondent.
What do you understand by concept of
sustainable tourism?
Outcome
Meeting needs of people without
compromising requirements of future needs.
2
Social equality and economic development. 1
Protection of natural resource, heritage and
culture of particular country.
25
All of the above options. 2
Total 30
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Interpretation: From the above graph it can be interpreted that there are various definition of
sustainable tourism that are understood by different people in different terms. From the
perspective of 83% of respondent of Savoy Hotel it has been founded that concept of sustainable
tourism means protection of natural resource, heritage and culture of particular country. On the
other hand, there are 7% of people that has selected meeting needs of people without
compromising needs of future generation and all of the above options. Only 3% of respondent
states that social equality and economic development represent concepts of sustainable tourism.
Theme 2: Yes, Savoy Hotel manager put efforts on promoting sustainable tourism.
Does Savoy Hotel put efforts on promoting
sustainable tourism or not?
Outcome
Yes 27
No 3
Total 30
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7%3%
83%
7%
Concept of sustainability
Meeting needs of people
without compromising
requirements of future needs.
Social equality and economic
development.
Protection of natural resource,
heritage and culture of
particular country.
All of the above options.