SB Fitness Gym: Business Plan Report - Entrepreneurial Opportunity

This report presents a comprehensive business plan for SB Fitness Gym, designed to provide 24/7 services, including specialized training for individuals with disabilities. The plan covers seven key domains: product, business model, market analysis (micro and macro), industry analysis (micro and macro), and the team's mission and risk assessment. The product offerings include gym equipment, personal training, classes, diet plans, and supplements. The business model focuses on online classes and 30-day fitness challenges to build brand value. The market analysis considers overweight individuals, those lacking confidence, and people with physical disabilities. The report also addresses macro-economic factors, industry competition, and the team's commitment to achieving profitability and serving a diverse customer base. The conclusion summarizes the key findings and recommendations for the successful launch and operation of SB Fitness Gym, emphasizing the gym's commitment to innovation, quality, and customer service.

SB Fitness, Gym

INTRODUCTION
• Entrepreneurship is defined as ability of a person in order to
perform business, operate it by collecting resources through micro
and macro business environment. The report is going to present on
SB FITNESS GYM which will provide 24*7 services to its clients. The
gym will also focus on Specialised trainers for people with
disabilities. This concept will help the gym to attract customers and
show it different from all the existing gym. This report is based on
business plan which consist discussion on 7 major domains.

Product
• The product is a part of business on which
profits and customers rely upon. SB fitness
will provide gym services like trainers to
guide for being fit, gym equipments, energy
drinks, supplements, steam bath, yoga,
aerobics, zumba and diet plans.
• All these facilities are provided by SB fitness.
The special services are launch for people
with disabilities by personal trainers.

Features of Product
• SB fitness gym provide number of services within their Gym. All are
specified for some ways.
• Diet plans and guidance for exercise for people who want to loose
or gain weight.
• Aerobics and xumba specially known for being fit and active.
• Supplements of food and drinks is required to have protein after
burning calories.

Concept Statement
• SB fitness Gym widely provide gym facilities to
serve fitness advices, guidance and relevant
concept of being fit. People have diversified
thinking about gyming, SB fitness will increase
more of fitness routine for people to be fit and
healthy.
• The business will also focus providing services to
disable people and personalised training to
them.

Business Model
• Sb fitness have their unique concept and business model by
providing online classes, 30 days fitness challenge with assure of
getting results. Also, to gain good brand value by resisting
competitors.
• The equipments will be filed with innovative techniques and focus
more on balanced diet to be fit and active during Covid-19.

Segment
• : Segment is all about classifying people with their different
prospective and need for the fitness gym. After that, the appropriate
actions will be taken care t work in accordance with that.
• The gym will work after considering focus on over weight age
people, lack of confidence, physical disability and mental pressure.
• So that it is important to know about the various segment of
customers that will be served. Therefore, during Covid-19 scenario,
the gym operations must be sanitation and healthier by keeping
distance and more focus on verbal training sessions.
• For people with disabilities, there is separate department of
specialised equipments that will be easy for them.

Market – micro
• This market focus on the business factors through internally, by
evaluating how inside operations create effects on business
performance.
• Internal market includes customers, brand value and service quality
of SB Fitness. The people are already well aware about being fit and
healthy due to various diseases concerns.
• So that, it becomes their strength into market for attracting more of
customers. The gym will provide services to disable people also and
make them feel confident.
• This has increase in their brand value. The people will be more
concerned about taking quality services that will surely provided by
SB fitness.

Market – macro
• The UK market is wide in which various factors like political
economical and environmental effected on the gym.
• So that, Gym needs to put influence on global market. But there are
a lot of competitors that gym face.
• The techniques must evaluate about globally distributed customers
through online sources.
• Also must maintain healthier and eco-friendly services that will be
in favour of gym. It will eradicate the unfair practices and services
must be maintain on the basis of economic prices.
• Marco market is large and filled with uncertainties, due to high
standard services, the gym must focus on both demographic and
physiological factors.

Industry – macro
• Macro industry is more of large that consist lot of pressure from
government and competitor rivals.
• Therefore, the industry needs to be affected by technologies and
hand have highly impact by various substitute services like yoga
and swimming.
• Marco factors consist all social and economical pressure and also,
bargaining power of buyers due to high substitutes.
• Also, there are less suppliers. SB fitness have high possibility to get
affected with less supplier so that they must more focus on
discounted schemes through providing discounted schemes card, I
year membership with advance payment and many more.

Industry – micro
• The fitness industry is largely growing due to large people
engagement therefore, the industry have high chances of similar
facilities that can be adopt by another business firm.
• SB fitness has standard quality products and equipments which
cannot me imitable. But there should be risk saviour factors that
must control over prices and quality of SB fitness.
• The industry has causes of being similar price and disruption of
economical power that should be minimise to grow well.
• SB fitness will follow all norms and conditions to eradicate the
potential impact of industry on economic welfare and support of
disables.

Team – Mission, aspiration, risk
propensity
• The mission of SB fitness is to be the global server through online
and offline platforms and make 10% rise in profitability by ensuring
psychophysical and demographical factors of customers.
• I am ready to take all risk to cope up with uncertainties in this
business as it helps in growing business opportunities form me.