Business Project and Programme Management Report: SB Company Analysis

This report provides a comprehensive analysis of SB Company's business project and programme management, focusing on its strategic transformation initiatives. It begins with an overview of SB, a global technology company, and its plans to diversify its mobile systems and software through acquisitions. The report delves into the business case, identifying key challenges such as location and political factors, and soft issues like employment and brand reputation. It outlines performance criteria, including cost control, product quality, and flexibility. The scope and deliverables are examined, emphasizing the acquisition of WN, location strategies, synergy identification, and strategic approaches. The report further explores in-house manufacturing, outsourcing decisions, and new product development (NPD) processes, including idea generation, screening, concept development, marketing strategies, and business analysis. The report concludes by examining the overall programme control and the importance of these elements for successful project outcomes.

Business project and
programme management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview................................................................................................................................1
Business case / Programme management...............................................................................1
Programme scope and deliverables........................................................................................3
Estimation and scheduling......................................................................................................6
Risk and issues management..................................................................................................7
Organisation, governance and stakeholders...........................................................................9
Programme control...............................................................................................................10
Contracting and supplier management.................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business Project and Programme Management are the wider platform that includes the
different broader areas as from which the various plans, managing, operation; execution has been
done by an individual or an organisation as well to get the systematic achievements on timely
basis (Butler, 2018). It is most crucial aspect for the company as the estimated result will get
achieved with a lot of collective efforts that has been exerted on continuous manner as it helps to
attain the standardise goals and target to ensure that business gains higher profit and more sales.
It is the report that is based on the SB and it is the company that is based on global technology
and having the headquartered in Washington, USA. They provide hardware components to the
customers and have planned the strategic transformation by business. This report supports the
business case and Programme Management with the scope and other derivatives of the project.
In addition to this the estimating and scheduling, governance, stakeholders, programme control
will be inserted to manage the better execution of plan.
MAIN BODY
Overview
SB is the Product development of European and based in Europe as well and has the
strategy to provide the product on lower cost in order to increase the larger customer base all
across the world. They have been taken the development strategy as to diversify the mobile
system and software as from the partnership and the acquisition. They also look forward to
develop the software products for the special customers and works with the new vision to deliver
the integrated quality technology system to the customers. They outsourced the hardware
products to support the traditional operators to the far east of globe.
Business case / Programme management
` The company is planning to make a transformation in their business process thus with
that they have face the different challenges and issues that has been analysed to make the
effective outcome in the new programme (Chapman, 2019). Thus, there are some of the different
key aspects that are very much mandatory and understand while beginning the transformation
process and it helps to take the overall process in effective manner. There are some different
issues that are underpinning in this project that are as defined below as:
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Hard Issues
Location Issues: It is the issue that is more normally generated and consider as the biggest
challenge while measuring the best place at most reliable location for the acquisition with
the WN. This is the most basic need and major objective to develop the efficiency of
manufacturing operation and that wouldn’t be changed and didn’t affect the quality as well.
It is the key challenge to find the best location in Europe and it helps to make better function
and relative structure that enhance performance.
Political Factors: It is the factor that is major challenge and need to be considered and includes
the different political aspect of the governance. The major reason is that the company get
favourable conditions while making the acquisition with WN and gets the relaxation from
the regulatory authority of Europe (Casey, 2018). There are different uncertainties in the
political factor of Europe as after the Brexit and it bring more challenges for the expansion
of business (Political uncertainty considered top concern among European investors, says
EY survey, 2020). It has been exerted the negative impact on the performance and
expenditure of business while dealing with software development and the merger and
acquisition might bring loss to both the parties.
Soft Issues
Employment Jobs: As the company faces different challenges due to the several quality
maintenance issues thus that has been resolved while making the transformation from the far
east of USA. It creates the lack of job availability in east that will act as the largest de-
motivation for the working employees. Thus to enhance the productivity it is most needed
that company have skilled employee that create the massive change for the business.
Brand Reputation: The transformation process must have being operative in effective manner of
the brand image or the reputation of the company must get intact. The WN company has the
home nation, US and they get acquired the SB by performing acquisition in order to develop
the excellent software for the larger number of customers (Kasemsap, 2018). The image of
WN will get affect if they get acquired with other company as it also affects the customer
selection point of view as well.
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Performance Criteria
As from the above challenges the company must follow some criteria to gain the success
and widest development in the transformation process. There are some of the key performance
criteria that are as defined below as:
 The major criteria is as that the cost of the production will didn’t get affect and keep it
less that help to make the better profit and higher revenue will be generated.
 The other criteria is that the performance and productivity of new product will provided
to the customer with better quality and the different better equipped software. It will be
offered to the customers that help to gain the belief and imparts more value with the
working ability of the business.
 The another criteria is that the flexibility and easiness will be most required part for the
business that helps to transform the process and it will be shared by taking the help from
the other agencies as like the DDC and many others too (Cha, 2018).
Programme scope and deliverables
The scope and deliverables will be managed by the scheduling process and it is the most
required part of the company. It is used to determine the exact time that is assigned to the
particular task to achieve the better outcome within the particular period of time. While
concerning the transformation process the SB will evaluate all the scope and deliverables that has
been linked with the programmes.
Acquisition of WN
It is one of the most important projects and it is more linked with the different
transformation and it is the most willing ability of the business. It helps the company to expand
its resources as it emphasis the manufacturing capacity of the company and helps to develop the
new software to enhance the working capabilities of the business and it is important to bring the
most effectual change within the business. In addition to this it will allow the company to reduce
the production cost by managing the manufacturing with the WN (Olsson, 2018). There are some
different tasks and activities that are linked with the scope and deliverables that are as defined
below as:
Scenery up the Location:
The suitable and best served location is the most required and important aspect for the
business the WN will provide their service from the different locations of Europe and in USA.
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Thus the company has that must ability to open the new store in Western Europe and it has
produced a lot of benefit in the growth and development of the business with the used on souring
and in house strategy. Whereas, while assess the different shifts in the measured information in
the western part of the Europe. Thus it somehow reduces the capability of the company and thus
the balanced technique will get used by the SB to get better outcomes in the Western Europe.
Identification of Possible Synergies:
There are some of the different ways through which the compassion of the both the
companies as WN and SB will get energised (Jiang, 2018). The skills of WN as like the software
application and the capacity and capability of production of SB will get merged by which they
could ensures that the determined software will be develop that is more adverse usage for the
customers. It is also being known as the key deliverables of the transformation process.
Determining the Strategic Approaches:
According the above discussion it has been noticed that the prominent approach will be used
by the SB to make the acquisition not only the other company but within the skills, talent,
knowledge, experience and many other factors as well. After that the strategic approach will be
used to make the effective utilisation of all the resources and it is to develop the better software
that has more useful for the customers.
In-House Manufacturing and Outsourcing
The quality of the products and the cost effectiveness are the major aspect for the
development of SB and helps to achieve the objective with the transforming process of the
project. SB is planning to make the enhanced services by providing the up-raised facilities and
that is by the development of the quality of the product. On the other hand there a lot of concern
about the reduction of the jobs that has negative impact on the value and image of the company.
Thus it is the scope that brings a lot of negative aspect not as the positive outcomes that is the
only one as improvisation of quality. Consequently, there are other factors that has been
managed properly by which some of the diverse abilities will get reduced and get add up to the
effective costing to the business.
New Product Development
It is the project that is developed in order to make better scope and the deliverables by the
increment in the quality and the addition of the development of different application as like
software and hardware that is provided as per the requirement of specific clients. However, the
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scope of the business is wider and has been used to valuable timing and it is important to get
established the business in appropriate manner. it is required that the product development will
be induced as per the demand of the market by which the profit share of the company will get
immense growth. In this the NPD process is used that is more discussed below as:
Idea Generation:
It is the first and the most basic step at where the idea will be generated from the different
type of sources as like the internal and the external (Noran, 2019). It is developed by performing
the market research and by this the better applications will be delivered by the company as per
the requirement of the customers.
Screening:
It is the enhanced step in which the complete analysis of the research will get analysed and
thus all the ideas and concepts get screened to provide feasible solution to the market. SB could
develop the different interface for the mobiles and different software for some individual
customers. The company make alliance with the DDC and produces the tablets that are for the
use of the customers.
Development of Concept and Testing
It is the need of the company by which they will regain the information and knowledge as
from the manufacturing of the WN and then collected the relevant data that is helpful to measure
the growth. It helps to get lead the different software’s that is more required to test the current
output. In the testing phase the appropriate training and development will be provided to the
employees by whom they insert different technologies (Duryan, 2019).
Marketing Strategy:
Marketing strategy is very much important for the business by which they could deal with
the market to get developed the digital medium and social medium platform as well.
Business Analysis:
It is analyses through which the development process will be forecast by which the market
offer will get planned to get launch the new product in the market. It is the purpose of the
business to get uses the flow of fund with the help of cash flow statements, profit loss statements
and the ROI and many other techniques as well.
Product Development:
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It is the process through which the capacity of the company will get enhanced by
oerforming the testing before supply the software in the market.
Test Marketing and Commercialisation:
It is most last step in which the SB will test the different software by taking the samples and
then after that the different offers will get commercialise.
Estimation and scheduling
It is the most indispensable part in the transformation process to get analysed the
estimation and the scheduling by which they the control will be there in the overall programme.
It helps to know that everything will get performed within the time or not (O'brien, 2019). There
is a defined timeline under which the overall program will be conducted and that has also
generate different issues as well that has been operated while pursuing the outcome of project.
OVERALL
PROGRAMME TIMESCALES DIFFERENCES
Acquisition of WN 2 Months -
In-House Manufacturing 3 Months 1 Month
New Product Development 4 Months 2 Months
New Product Development
Centre for Excellence 9 Months 3 Months
TOTAL 2 Years
(Note: the above analysis is based on the difference between the starting and the new project
after the completion of other and that takes the period of 2 years)
Critical Evaluation:
As from above it is noticed that company takes the period of 2 year to get decide the different
change that will be reflects the difference of the scheduling and execution of different process.
Whereas, the critical evaluation has the examined those 2 years is the limited time period under
which the acquisition company gains the profit in the Western Europe and US. The given
timeline doesn’t provide the adequate time period to measure the effectiveness of the company
and they set the new standard in some regions (Williams, 2020). There are some different issues
that have been raised in scheduling process as like defined below as:
 Employee confrontation:
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 Weaker efficiency:
 Hold-up in infrastructural development of novel units
 Product breakdown
There are different approaches that are followed by the company and it will get sequentially
covered within the project that is performed one after the other to get better ending. In addition to
this there are some differences as well that is more important within the company and in that
they get more knowledge of about the gap of 3 months. It has been prepared to get better
alignment of the different resources that get used to more develop (Turner, 2018) . On the other
hand the new products of the acquisition will get differentiated on the basis of contracts with the
WN Company. The SB will need the time period of one month to get set the better infrastructure
and execute the better plan within the business.
Risk and issues management
As from the above report it might have been probable that the risk will get linked with the
different activities that have been performed to get construct and manufactured the different
software development. Thus there is some risk in the strategy as well that is used and
implemented by the business to get relate with the programme and more severity of that is as
defined as:
RISKS SEVERITY MITIGATION
STRATEGIES
Incomplete User Interface in
Software
HIGH
To get manage the risk SB
will provide the consistent
testing of the products and
performing balanced auditing
with the help of six sigma
strategy for the development
of software.
Unsuccessful Infrastructure MEDIUM It is the relation with the
different risk that is
generated on random basis
and in this company must
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perform the market research,
TQM and lean management
to get ensure that balanced
infrastructure will be
developed as per the demand
of stakeholder and customers.
Employee Confrontation
MEDIUM
It is required that the better
communication will be
provided within the
employees that generate
more clarity and resolve the
different misunderstanding
from the company that helps
to make adequate correction
to improvise performance of
the employees (Martinsuo,
2018).
Growth of Contractual
Terms
LOW
The growth of the company
will be transformed with the
help of certification and the
legalities that is operated
within the help of
consultancy to get better
result from the market.
Unsuccessful Team
Relationships
LOW The company will provide
the different training and
development and inserts the
better communication and
also uses the Tuckman’s
Team development theory
that improves the
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relationship.
Organisation, governance and stakeholders
It is the very much necessary that the SB will make the better changes by accepting all the
different rules and regulations of the government and different practices that is in the favoured of
the growth of the company. In addition to this the company must has the better accountability
that has the wider range of the stakeholder’s. Thus there are some different factors that must be
followed by SB and that are as defined below as:
Determination of Organisational Structure considering existing challenges
In the above case the SB will accept the functional structure in order to manage the
different operation and that helped to offer the quality manufacturing of different services
(North, 2018). There are some different challenges as well that are offered by the combination of
hardware and software products and it could get developed with smooth finishing and with that
timely delivery also get managed by the company. It has valuable impact on the different issues
that has more consideration on the customers by gaining the faith and belief of the customer by
providing high quality services. Thus there is more change that has been adopted by the company
in future period of time and for that they adopt the different structure that is divisional. It is
recommended because with that they assign the head of each department and then they
furthermore monitors the overall process and the probability of gaining the better sales and profit
will get enhanced.
Critical Evaluation of Stakeholder Views on Outsourcing / Location of Manufacturing
It is more needed that the stakeholders will get viewed by the overall project that has been
performed by the business. There are different viewpoint that has been located in the case study
as per the manufacturing of the outsourcing and that are as defined as:
Chief Financial Officer:
It is an individual that has more well known personality and manage the outsourcing of
manufactured products. Example as: as per their view the quality of the products as per the cost
will be emphasis in the manufacturing department. They manage the transformation of services
from location to location and they have the strong belief that by this the reputation of the
company didn’t get affected.
Employees:
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There are those that get worked within the business and support the re-shoring of the US to
WN’s unit. There has been the reduction in the job and in this more insecurity will be generated
within the employee that is working within the SB (Sońta Drączkowska, 2018).
In addition to this as per the view point of stakeholders will get developed and it has
passive impact on the production of the company. They must conduct the audit and manages the
proper control in the Far East location and operate the small unit over there to provide quality
products over there. It allows developing the wide scope for the CFO and the company as well
and imparts more perfection.
Programme control
Key Performance Indicators
It is the approach through which the standard will be set by the company and then they
imply different strategy to get achieved that target within the particular period of time. The SB
will conduct the transportation process that indicates the cost and perfection in the manufacturing
department, quality, and time and that all is analysed by collecting the feedback from the
customers as well.
Benchmarking
It is a method through which the target has been set by the company that they want to
achieve within the timely manner as it defines the success rate of the business. They could
manage the transformation programme to get effective result from the acquisition by which more
products will get produced by maintaining the quality.
Both the methods are more beneficiary impact but the company must use the KPI to get the
qualitative result from the every activity that is performed within the timely manner. It helps to
know the different issue and get resolved that with lot of sufficiency by which better outcome
will be received.
Contracting and supplier management
The contracting and supplier management is more required part for the company as they
will get varied as per the requirement of the business and the stakeholders (Babos, 2018). The
recent contractual is not that much effective as they DDC doesn’t provide the quality resource
and thus the relationship also get affected. Thus there are some factors and aspect that has act as
the dispute in the contractual that are as:
 Unfortunate numeral of Supplied substance
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