Small Business Enterprise: Britannia Hotels Case Study

Desklib provides past papers and solved assignments for students. This project analyzes Britannia Hotels.

Small Business Enterprise (SBE)
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Student Name
Student ID
Assessor Name Swati Dabas
Qualification Title Level 5 HND in Hospitality Management
Unit Number & Unit
Title
Unit 21: SMALL BUSINESS ENTERPRISE
Submission
Deadline
Date of Submission
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Learning Outcomes Assessment
Criteria
(please tick as
appropriate) 
Task or
Question
Number
Evidence
(Page
Number)
LO1 1.1 ☐
1.2 ☐
LO2 2.1 ☐
2.2 ☐
2.3 ☐
LO3 3.1 ☐
3.2 ☐
3.3 ☐
LO4 4.1 ☐
4.2 ☐
2

4.3 ☐
3

Assignment
Part 1&2 (work in pairs)
PART1: BUSINESS PORTFOLIO
QUESTION1: Business Profile (AC1.1)
The organisation selected for this project is is Britannia Hotels, which was founded in
1976, it is acquired by the Britannia country house hotel in Manchester Didsbury. It has
53 hotels across all over the world. The CEO of the company is Alex Langsam and the
CFO of the company is Robert Ferrari. The owner of the company is Mr A. Langsam
Hawks ford Trust Company Jersey Limited.
The basic purpose is to serve for hotels and hospitality and provides their services to all
peoples. The Britannia International company is one of the prominent hotel industry in
the London it is situated at the heart of the city at Canary Wharf, London. There are
various locations in across the world the no. are 52 hotels, the company provide many
services to their customers they are:
 Banqueting functions
 Health club membership
 Conference room hire.
The company headquarters in hale, greater men Chester, England, there is a limited
number of employees’ works towards this company so the numbers are limited which is
12,000. The address of the company is Rua Rodrigues Sampaio, 17, 1150-278 Lisboa,
Portugal, Hotel Britannia is a refined, pure boutique art deco hotel in the historic center if
Lisbon. The designed given by this hotel is a famous Portuguese architect Cassiano
branch.
The hotel is unique in nature small and located a quiet street which is just off Lisbon. The
company role in the market sector is average and makes strategic plans to improve their
image growth as well as their reputation. The company also improve their performance
level of the hotel industry in their current market. The company adopts the various
techniques to provide better facility to their customers the facilities are best techniques
are adapt for hospitality management and reduce the risk of complexity.
The company creates new techniques, ideas, facts for maintain their money value,
improve the financial statements, management, and give the satisfaction to those who
take decision making to their customers, guests, visitors, who visit their hotel. The
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company aim is to give best services, facilities to their guests and also give satisfaction
to their employees their staff and all the team members who give their efforts towards
the company.
The hotel is very popular in all over the world but perhaps it wants to increase their
reputation by the upcoming opportunities, this company earn the good source of the
sales turnover and strong income that means there financial management is good but
they wants to grow more and earn for potential income. The other objectives of this
company are to offer their services to their guests is wider in range so they get built
strong relationships with their guests. The objective of this company is spread their
business in other countries so they develop their hospitality in the area of hospitalizing
their guests in the country.
Current ratio= Current Assets/Current liabilities
= 31,513/16,480
= 1.91
From the above analysis, it can determined that current ratio is lower than the 2:1 , it
shows that current assets of company is not sufficient to meet the short term liabilities.
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QUESTION2: Competitors Analysis (AC1.2)
FACTO
R
YOUR
CHOSEN
BUSINE
SS
(SCALE
1-10)
GIVE
RATING
STRENGTH?
/WEAKNESS?
(DESCRIBE IN WORDS)
COMPETIT
OR A
(SCALE 1-
10)
COMP
ETITO
R B
(SCAL
E 1-
10)
IMPOR
TANCE
TO
CUSTO
MER
(SCALE
1-10)
RESEARC
H
METHOD
(PRIMARY/
SECONDAR
Y)
BE PRECISE
(INTERVIE
W/QUESTIO
NNAIRE/SU
RVEY/WEBS
ITE/VISIT
OF
PREMISES
ETC.
1-
Excellen
t
10 -
Poor
Reflecting your score
rating
NAME NAME 1 -
Very
Imp
10 -
Not
Imp
Products
Price 6 In this industry there
are many weaknesses
that make them down
in the list. Charges are
increasing rapidly; one
night charges are 106
Pound which is not the
comfortable price for
the average person. So
4 5 8 Website
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they lose their
customer. In the
hospitality industry,
there is the number of
taxes which played by
the customer which is
unfavourable.
Quality 4 In the hospitality
industry, a single cost
will not affect the
customer rate. It
depends on how they
attract their customer
in the very time of their
visit. Brand recognition
is also helpful and how
their innovative ideas
to improve their
facilities
5 6 7 Survey
Selectio
n/
product
range
2 The same thing
Britannia hotel does
they expand 53 hotels
across the country.
They provide their
guests as a safe and
secure place to live
outside from their
home; they became a
helping hand to the
local people by
contributing. These are
the strength of the
Britannia Hotel which
makes them unique
6 7 8 Website
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from the rest of the
hotels in the industry.
Service
Attitude 2 Positive attitude towards
their guest and high scale
growth in the market.
4 3 8 Survey
Speed 3 Maintain the Average
speed.
3 4 7 Survey
Expertis
e
3 Provide luxurious facilities
to their guest.
3 3 9 Questionn
aire
Other Factors
Compan
y
Reputat
ion
3 The hotel staff is very
polite and friendly. The
food was good.
2 3 9 Survey
Locatio
n
1 United Kingdom 2 3 8 Website
Premise
s
2 The hotel premises are
clean and spotless. The
rooms are very clean.
Providing free Wi-Fi to
their customer.
5 4 6 Survey
Marketi
ng/
Brand
Image
3 Creative brand that
launches number of new
facilities in their hotels
and be a first priority of
customer.
4 5 8 Survey
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