Marketing Management: Subject Analysis for Career Success

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SBM3101 PROFESSIONAL DEVELOPMENT AND BUSINESS COMMUNICATION
ASSESSMENT 2

Introduction
In the field of academic, it is necessary to choose the right subjects as it contributes a lot in
building the career and at the same time, it contributes a lot in the development of the
individual also (Rose, 2018). Further, a different type of skills are required in an individual
such as team working, interpersonal, job interview etc. and in the case when such skills are
utilized properly then it can lead to favourable results. The present analysis is based on
describing the subjects that are needed for completing the career selected. Along with this,
different skills have been identified that are required for the chosen career.
Career options and required skills
Selection of right subjects for completing the chosen career is a must. Further, in my case, my
career is in the field of marketing where I want to become a successful marketing manager. I
think that there is a need to obtain knowledge of the different subjects that can support me a
lot to become a successful marketing manager. Further, it is a well-known fact that for the
position of marketing manager I need to develop myself and at the same time different areas
are required to be undertaken that can contribute in my personal development (Cottrell,
2015).
One of the main subjects which I feel is most important is professional development in
communication. I think this subject is most important and through this, it will be possible for
me to improve my communication easily. Generally, in every business, communication
matters a lot and in the case when an individual can communicate positively than in such case
it enhances the ability to carry out the assigned operations properly. I think if I will plan to
study this subject properly then it will contribute a lot in making me a successful marketing
manager which is one of my personal goals. The main effect of this subject is that it can
support the student or the individual to start his or her business in a proper manner (Stebbins,
2017).
In the modern era, good communication skills matter a lot and this is the reason due to which
I think that this subject has its relevance and on the long run basis it will provide my full
support also. So, in this way, I think that the subject of professional development in
communication will be important for me to complete this course positively.
The second main subject that I consider is important is business law and I think that I should
have a sound understanding of different legal laws and regulations. The main significance of
business law is that it supports managers in understanding business ethics. For marketing
manager, it is must to know about business ethics. Along with this, the subject of business
law will provide me with the proper support and I can learn about the different regulations
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that influence employees, employers, consumers etc. I can take better decisions with the help
of business law and this is the actual relevance of this area. It is a well-known fact that laws
mainly protect people and businesses (Sangster, 2017). So, in this case, if I see my bright
future in the area of marketing manager then I think I must have a sound understanding of the
business law area that is crucial for me. In the area of marketing also several laws are present
that the marketing manager must have the proper knowledge. Along with this, marketing law
has also its importance and it is associated with the prevention of consumer harm regarding
the sale of services and goods. Under the marketing law, it is necessary to ensure that truth
and fair information is shared with the customers through the marketing practice. Hence, this
is the key reason due to which I feel that business law is very important for me and by
focusing on this subject I can easily resolve and manage all the legal matters. I will try to
obtain knowledge of business law area from the different sources that can be online, books or
others. My ultimate goal is to enhance my knowledge level in the field of business law and
the case, if I will be able to do so then my career-related goals will be accomplished with the
help of this.
Another main subject that I feel is most crucial is marketing management and I think that
this subject has a link with my career. The name of the subject itself represents that it can
provide me with good knowledge regarding managing the marketing activities. Individuals
who wish to make their successful career and future in the field of marketing focuses on
obtaining knowledge through this subject. Generally, the role of marketing manager covers
different areas such as implementation and planning, forming marketing strategy,
organizational leadership and management (Stott, et al. 2015). I can easily develop my
marketing skills with the assistance of this subject. I think that my knowledge in the area of
marketing is not up to the mark and by undertaking this subject it will be possible for me
handle the marketing-related operations in the company where I will work in near future. I
think that without focusing on marketing management subject it is difficult for me to
accomplish the goals associated with my chosen career. With the assistance of this subject, I
can apply creative and innovative solutions in the area of marketing and at the same time, I
can become more successful also (Pais and dos Santos, 2015). I will try to concentrate more
on this subject rather than others as the contribution of this subject will be high in achieving
my chosen career.
No, I don't think so that there is a difference in the subjects that I need to study and subjects
offered in my course. I think that all the subjects are as per my career and no such subject is
present that is not at all covered in this course. I am highly motivated to consider this course
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and at the same time, I am sure that my career goals will be easily accomplished by focusing
on these subjects. At the same time, I will try my level best to obtain the right knowledge and
learning from the subjects such as marketing management, professional development in
communication etc (Ekaterine and Natalia, 2017). In the case, if right subjects are not present
in the course then I think it will be difficult for me accomplish my career and my future
dreams will not be accomplished through this which I feel is most important.
On the other hand, I think that some skills are most crucial and I need to consider them for
my chosen career. As a marketing manager, I will need different skills and this will
contribute to my personal development also. Team working skill is the major whom I think is
most important and with the assistance of this skill, it will be possible for me to work with
other individuals in the workplace. Presently I don't think so that I am good in team working
and through the development of this skill I can easily become an efficient marketing
manager. In the area of marketing team working skill matters a lot as the efficiency of team is
higher in comparison with person. This is the main reason due to which I think that team
working skills are most important for my future career.
Second main skill which I consider to be most important is oral skills which include public
and group speaking. Presently, I am unable to speak properly in the group and this directly
creates a gap in sharing information. It is the first and foremost task of marketing manager to
share ideas and information with others in a proper way (Hildebrand, 2018). In case if I am
not good in public speaking then it will act as hurdle in my personal development and at the
same time I will not be able to accomplish my future career which is also very important.
Oral skill enhances the effectiveness of the marketing manager and supports a lot in applying
higher efforts through sharing of information with others within the workplace or outside. I
don’t think that without oral communication skill I can easily focus on my future career. In
the past, importance of oral skill was not so high but in the modern era with the motive to
influence other people this skill has become most important for the individual who belongs to
the profession of marketing, human resource or any other. In case if I will be able to utilize
my public speaking skill properly then I can easily conduct the marketing activities of my
company and at the same time it can lead to my personal development also which I think is
most important. At present, I hesitate to interact with others and this can act as the main
hurdle in the field of marketing which is my future career.
Analysis and presentation of basic research information is another skill that is important for
my future career. The main task of the marketing manager is to carry out research in a proper
manner and at the same time presenting the information obtained through research in a proper
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format. I need to work upon the development of this skill as I don’t think so that my research
analysis and presentation skills are up to the mark. I am not aware about the areas through
which I can carry out the marketing research for my company where I will work in near
future. It is one of the main attribute of the marketing manager to present and analyse the
information properly obtained through research. I will try my level best to work on the
development of this skill and through this, I will become more capable to work as a
marketing manager in any company. I think I will undertake different activities that will
contribute to improving my analysis and presentation of basic information. So, this is the
main reason due to which I think that this skill is also very important for me and by working
on development I can easily succeed in my career.
Lastly, I think that job interview skill is also very important and I need to focus on the
development of this skill. The best part is that through this skill it will be possible for me to
present myself during an interview in a confident manner. Further, it is a well-known fact that
the first impression is the last one and through this skill, I will be able to present myself
during job interview systematically and uniquely that is very important. At present, I am
unaware like how to present myself during interview etc. So, in this case, I think that for my
future career job interview skill is major. With the assistance of this skill, it will be possible
for me to give an interview for this position properly and my personal goals will also fulfil
with the help of this.
Hence, above-stated skills are very important for me, especially from my chosen career.
Through these skills, I can become capable marketing manager and at the same time, I will be
able to carry out the assigned duties and responsibilities in a proper manner.
Conclusion
From the entire study, it can be concluded that different subjects are necessary to be studied
for my future career. The key subjects are marketing management, professional development
in communication and business law. By obtaining proper knowledge from all these subjects I
can surely succeed in my career. At the same time, I have identified numerous skills that are
crucial such as job interview, team working, oral skill etc. By obtaining these skills it will be
possible for me to become a successful marketing manager and my future goals will be
accomplished through this at the same time that matters a lot for me.
References
 Cottrell, S. (2015). Skills for success: Personal development and employability.
Macmillan International Higher Education.
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 Ekaterine, G. and Natalia, K. (2017). Impact of Time Management on Personal
Development of Master’s Degree Students. European Journal of Social Science
Education and Research, 4(6), pp.110-118.
 Hildebrand, J. (2018). Bridging the gap: A training module in personal and
professional development. Routledge.
 Pais, L. and dos Santos, N.R. (2015). Knowledge-sharing, cooperation and personal
development. The Wiley-Blackwell Handbook of the Psychology of Training,
Development, and Performance Improvement, pp.278-302.
 Rose, C. (2018). The personal development group: the student's guide. Routledge.
 Sangster, C. (2017). Planning and organizing personal and professional development.
Routledge.
 Stebbins, R.A. (2017). Personal Development Through Leisure. In Leisure’s
Legacy (pp. 135-153). Palgrave Macmillan, Cham.
 Stott, T., Allison, P., Felter, J. and Beames, S. (2015). Personal development on youth
expeditions: A literature review and thematic analysis. Leisure Studies, 34(2), pp.197-
229.
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