Corporate Social Responsibility Analysis: The SC Johnson Case Study

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Added on  2023/01/05

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Case Study
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This case study examines the corporate social responsibility (CSR) practices of SC Johnson, a manufacturer of household products. The report analyzes the impact of SC Johnson's CSR policies, highlighting their achievements in environmental sustainability, such as reducing carbon footprint, increasing the use of renewable energy, and waste reduction. It explores the company's practices and policies regarding human rights, including supply chain transparency, fair labor practices, and efforts to combat human trafficking and child labor. The study also covers SC Johnson's philanthropic activities, such as contributions to disease prevention and disaster relief. The analysis demonstrates how SC Johnson integrates CSR into its business model, contributing to both environmental and social well-being.
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SC Johnson Case study
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Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
1 Impact of SC Johnson’s CSR Policies......................................................................................3
2 Company’s achievements in meeting environmental and sustainable development activities.4
3 Company’s practice and policies for human rights...................................................................5
4. Philanthropic activities of organisation contributing towards wider society...........................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8
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Introduction
Corporate social responsibility refers to a business self-regulation which is aiming to do
good for society in order to achieve different philanthropy, charitable nature of practices. Every
organisation is successfully involved in such practice in order to provide a balance in society
from which they are taking resources for their operations (Jiang. and Luo, 2020). The following
report is based upon SC Johnson which is dedicated towards manufacture of wooden floors. The
company was set up in 1886 by Racine Wisconsin. The report consists of different corporate
social responsibility initiatives and their effects on the society in which SC Johnson carries on
their business.
Main Body
1 Impact of SC Johnson’s CSR Policies
There were a number of initiatives taken by SC Johnson in order to improve the product of
the company and also lighten up the carbon footprint there leaving on the environment. In order
to reduce their footprint they continue to use renewable energy and different sources throughout
the world. The major impact of this was that the 34% of energy they used in their activities were
actually developed from the renewable resources. The major impact of their corporate social
responsibility was also that they have reduced 62% of greenhouse gas emissions when compare
to the baseline of 2000 (Mahrinasari, 2019). SC Johnson can also now be seen in national top
hundred list of largest user of green power in the country. The company is also recognized to
generate electricity through green power annually. SC Johnson is successfully reducing their
footprint and limiting the amount of waste that they are living out in the environment.
Companies also using recycle resources and making sure that the new product
development can use these resources in order to successfully provide benefits to the
environment. They have generated a bottle which is lightweight and also reduce the garbage of
drugs containing plastics they sent to landfills. The initiative taken by them in order to protect
the forest of the world have benefited generations. They have developed projects for nearly 17
years and help to protect rainforest of Amazon through their acre for acre match campaign. Use
of roundtable on sustainable palm oil have also held organisation and they have planned to use
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all the palm oil-based raw materials by 2025. Company have also successfully dealt with
inconsistent regulations throughout different countries in order to make sure that they are
offering right products and information about their products which are sold throughout the world.
Company has successfully developed a rigorous program in which every ingredient they are
using goes through it. They are avoiding any risk or hazard and bringing continuous
improvement in their operations and products.
They are also developing a transparency supply chain cycle. With the development of the
cycle they are successfully supporting all the human rights and adhering by the laws which are
developed locally in order to contribute to the communities in which they are conducting their
work. It is necessary for organisation to make sure that all the raw materials and packaging
services they are using by the community is successfully providing them output. In order to do so
they are using a transparent supply chain programme which is serving and auditing all the
suppliers and making sure that they are following all the human right, safety, sustainability and
business ethics. This is successfully helping organisation to enhance their brand image and brand
value in public. This is a great way for organisation to develop sustainable processes that will
provide those benefits in long run. It is a great way for SC Johnson to partner up with their
suppliers and make sure that suppliers are treating their employees fairly. In providing such
benefits of stopping forced human labour and human trafficking is also a great way which will be
beneficial for organisation in long run (Al-Mamun and Seamer, 2020). Through the way of using
the entire natural resources organisation is developing ways to fulfill their long term objectives.
In order to successfully flourish through different generations there are a number of steps that a
C Johnson is taking. They have taken initiatives in order to reduce their carbon footprint in the
environment. They are cutting down and recycling the waste that they are living in the
environment. They are successfully maintaining strict code of conduct in their organisation and
supply chain in order to protect environment as well as human rights which cannot make people
vulnerable. This is indirectly helping organisation to work upon their sustainable development
activities.
2 Company’s achievements in meeting environmental and sustainable development activities
When seeing all the external circumstances it have been proved that company has
successfully met all the requirements for sustainable development. The effects of their corporate
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social responsibility can be seen as they have developed a number of different advantages for
themselves as well as for society which is proving the impact and results of their efforts. They
have effectively reduced their carbon footprint in the environment. It was reduced up to 34% as
the energy which the use came from different renewable resources (Ye and et. al., 2020). Other
than this they have also stopped emission of 62% of greenhouse gases that were done earlier.
This was seen in April 2019. They have also successfully been listed in list of companies
producing green power users. They have provided power to more than 7500 average homes per
year in United States. This is representing their generation of green power partnership
successfully. Other than this they have also reduced the waste that is sent to landfill up to
hundred percent in year 2018 and 2019. Other than this the sustainable development includes
using recycled products and generating all the products that can be recycled. They have used
packaging corrugated boxes as metal cans which can be recycled and used later on. The result of
this have been seen as they reduced up to 320 full garbage truck of plastic that was waste
produced by them earlier. Other than this company has also helped in saving the Amazon forest.
They have successfully developed a project for reforestation of Brazilian Amazon. All these
efforts of company are proving that their steps towards sustainable development and ambitions
of achieving environmental sustainability have been fulfilled.
3 Company’s practice and policies for human rights
SC Johnson have successfully helped human rights and their supply chain through bringing
transparency in them. They make sure that they are complying by all the local or national laws
and regulations in order to meet the human rights for their labours and employees. Along with
applying this on their own organisation companies also looking towards their suppliers and
making sure that their suppliers do not discriminate amongst their employees (Naidoo and Fishe,
2020). This analysis includes the hiring, advancement, discipline, retirement, compensation as
well as termination of employees in the organisation basis on their caste, gender, sexual
orientation, national origin, physical disability, health conditions, religion and so on. It is
necessary that all humans in organisation are treated equally and no favoritism is done between
them. Along with this company is also taking efforts towards making sure that no human
trafficking which includes bonded labour, present or slavery is practiced by their suppliers. Child
labour is also not promoted by the organisation and they are making sure that they do not employ
any individual who is less than age of 15 years. It is necessary that suppliers are successfully
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applying all these laws within their practice and also providing right of the workers along with
joining trade unions successfully.
Along with this some of the major rules and regulations which are required to be followed
include compensation and benefits. It is necessary that all the suppliers are meeting the
mandatory requirement of wage rate for all the employees including benefits. The hours of work
which is provided by the employees is also based upon different laws. It is necessary that every
employee is fully compensated for the hour they are working in the organisation based upon the
local laws. It also includes the overtime pay which should be mandatory to pay to an employee
who is working overtime.
Along with this company is also successfully working in order to make sure that they are
providing employment to the families who require it in order to fulfill their basic needs. They
have designed a number of different programmes which is helping people to get awareness about
their health and various diseases such as dengue and malaria (Golob and Holladay, 2013). They
are helping a number of different NGOs who are working to prevent these diseases throughout
the world. SC Johnson has donated to a number of disasters and disease which is causing loss of
human life. They have also help WHO in order to mobilize people and resources in Brazil and
Zika where the disease has spread enormously. They are also helping the Brazilian market for
production of repellents 24 seven. It is necessary that companies successfully helping
organisations as well as society and local people in order to make sure that they are fulfilling
their requirements socially. It is necessary for them to be active and work for people in the
society where their business is developing. These are some of the major practices of SC Johnson
which have enabled them to maintain compliance with human rights and workforce legislation
along with different ethical standards in different nations.
4. Philanthropic activities of organisation contributing towards wider society
All the philanthropic activities that are contributed by SC Johnson are helping them to
successfully enable the societies and communities to develop. There are a number of efforts
which are conducted by organisation which include their effort towards protecting a number of
poor people against diseases like malaria and dengue. Company have successfully developed a
plan under which they reached more than 1.7 million people who was suffering from this disease
and enables them to learn different prevention strategies of mosquito bites. They also have a
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history in which they have donated funds order to develop the areas that have been hit by
different disasters and disease. The company have been doing such philanthropic activities since
130 years. They have also partnered with different universities in order to develop repellents
which will help in reduction of different mosquito borne diseases. It is a great step taken by
company which is helping them to do a larger good for the society and community in which they
are continuing their business.
In order to develop this repellent company have analysed with the help of different
universities that 28% of infection to mosquitoes can be avoided through these repellents (Munro,
2020). And it has also resulted in approximately 6 to 6% of reduction in total malaria infections.
They are helping WHO to set up production houses in Brazil. These production houses are
searching the production of repellents which will be more than the actual demand of repellents.
These production houses will be running 24 seven and the supply of repellents can be made
available to people in order to make sure that they are free from such diseases. SC Johnson made
sure that they are engaging all of their employees in this work. More than 1000 individuals of
organisation or employed in this work and this also includes the health ministry officials along
with different NGOs who are working on prevention of such diseases from the mosquitoes
throughout the world. It is a great way that is used by organisation in order to give back to the
society and the local communities in which they are working. Some of the profits of company go
and this philanthropic activities which is helping the organisation for a better future along with
reputed brand name. These activities are successfully bringing more than one objective is
fulfillment for SC Johnson.
Conclusion
With the help of the above report it can be successfully concluded that there are a number of
organisations who are continuously working for the society and environment. It is necessary for
all the organisations to make sure that their corporate social responsibilities are carried on
effectively in order to make sure that they can sustainably grow in long term. Along with growth
organisations also need to fight the competition in the market as every multinational is engaged
in corporate social responsibility. See Johnson make sure that they are fulfilling all their
requirements towards the society to grow and expand fulfilling all their aims and objectives.
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References
Books and Journals
Golob, U. and Holladay, S.J., 2013. The pseudopanopticon: the illusion created by CSRrelated
transparency and the internet. Corporate Communications: An International Journal.
Munro, V., 2020. The Future of CSR and the New Ecosystem for CSR 4.0. In CSR for Purpose,
Shared Value and Deep Transformation. Emerald Publishing Limited.
Naidoo, R. and Fisher, B., 2020. Reset sustainable development goals for a pandemic world.
Ye, N. and et. al., 2020. A bibliometric analysis of corporate social responsibility in sustainable
development. Journal of Cleaner Production, 272, p.122679.
Al-Mamun, A. and Seamer, M., 2020. Board of director attributes and CSR engagement in
emerging economy firms: Evidence from across Asia. Emerging Markets Review,
p.100749.
Mahrinasari, M.S., 2019. Determinants of Brand Equity: Communication of Corporate Social
Responsibility (CSR) versus CSR itself and Company Credibility. Contemporary
Economics, 13(3), pp.317-335.
Jiang, H. and Luo, Y., 2020. Driving Employee Engagement through CSR Communication and
Employee Perceived Motives: The Role of CSR-Related Social Media Engagement and
Job Engagement. International Journal of Business Communication,
p.2329488420960528.
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