Exploring Accommodation Services: Scale, Ownership, and Guest Reviews

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Added on  2023/06/07

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This essay analyzes the scale and size of accommodation services within the hospitality industry, distinguishing between commercial and non-commercial businesses. It examines various forms of ownership, such as franchise and privately-owned models, using examples like Campanile Hotel Swindon and Blue Hayes Private Hotel. The essay also explores the role of grading, classification systems, and online review sites in influencing potential guests' decision-making processes. It evaluates different ranges of accommodation services, including world-class, mid-range, and budget-limited options, and considers the implications of grading and online reviews on customer satisfaction. The conclusion emphasizes the importance of understanding these aspects within the hospitality industry.
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Managing
Accommodation Service
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INTRODUCTION
Accommodation services are defined as the provision of rooms and facilities in the hotel
provided to the guests.
Therefore, the presentation will analyse the scale and size of accommodation services along
with distinguishing the commercial and non-commercial businesses. Further, different forms of
ownership will be made applicable with explanation of the accommodation services. Moreover, role of
grading, classification system and online review sites when potential guests review upon the decision
making process will be explained. This will be done and explained in respect to hospitality industry.
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MAIN BODY
Identifying the scale of accommodation services within the hospitality industry and
distinguishing between commercial and non – commercial businesses
The term accommodation refers to the room, lodging and building which provides shelter for sleeping
and living at large scale within the hospitality industry. There are different scales which are mentioned
and are characterized within the hospitality industry. These are –
World Class Services – These are the services which are called luxury services which are provided
to the customers at large scale. They provide the facilities which are related to upscaling the
restaurants, concierge services, valet etc.
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Distinguishing between commercial and non – commercial businesses in accommodation sector -
Commercial Businesses – The commercial business within the accommodation services is defined
as providing the products and services to make business and profit in the business.
Non - Commercial Businesses – They are owned by National, local and State government. They
also provide services and sell products to consumers and other businesses. They help in making
reserves within the accommodation sector.
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Different forms of ownership to accommodation services by using examples
There have been different forms of ownership to accommodation services which are being concerned
within the hospitality industry and these are analysed and described as –
Franchise Model – When the hotel benefits from the brand the customers are promoting it in the
market at large scale. If the brand loses popularity with the customers the market cannot franchise
the business of the Hotel. For example – Campanile Hotel Swindon.
Private Owned – This is the type of hotel which helps in indicating the perspectives which are
related to owning the Hotel in private manner. There are decisions which are taken by the hotel
manager itself. This is done with operational growth and structure. For example – Blue Hayes
Private Hotel.
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Role of grading, classification systems and online review sites
It has been identified that the role of grading, classification system and online review sites play an
important role when the guests look for booking the accommodations which are to be mentioned
within analysing that which is the bets hotel where the customers and guests will be staying at.
The role of grading helps in signifying the concerns related to what are the best services and
facilities which are made available to the guests at large scale. With the help of online review system, it
is also analysed that the hotels are providing the major concerns regarding how the hotel is being
evaluated and is ranked at large scale.
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Evaluating the different range of accommodation services and implications of grading,
classification systems and online review sites upon decision making
The different range of accommodation services which are being implied and are being considered to
provide the services and facilities to the customers at large scale are being depicted through the world
class services, mid-range services and budget limited services. There are class of different range of
facilities and services which are provided to the customers and this helps in demonstrating the concerns
related to effectively placing the concerns related to customers’ satisfaction.
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CONCLUSION
Thus, it is concluded from the presentation that scale and size of accommodation services
were provided along with distinguishing the commercial and non-commercial businesses. Further,
different forms of ownership were made applicable with explanation of the accommodation services.
Moreover, role of grading, classification system and online review sites when potential guests review
upon the decision making process was explained. This helps in understanding the concerns related to
hospitality industry in appropriate manner.
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REFERENCES
Books and Journals
Della Volpi, Y. and Paulino, S.R., 2018. The sustainability of services: Considerations on the
materiality of accommodation services from the concept of life cycle thinking. Journal of Cleaner
Production. 192. pp.327-334.
Du, P. and Chou, H.H., 2020. Sociomaterial practices for value co-creation in the sharing
economy: Evidence from Xbed's access-based accommodation service. Information Technology &
People.
Nilashi, M. and et.al., 2018. Travelers decision making using online review in social network sites:
A case on TripAdvisor. Journal of computational science. 28. pp.168-179.
Pino, G., Nieto‐García, M. and Zhang, C.X., 2022. “My place is your place”‐Understanding how
psychological ownership influences peer‐to‐peer service experiences. Psychology &
Marketing. 39(2). pp.390-401.
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