Digital Marketing: Scaling Consumer Data Quality Analysis

This report analyzes the importance of consumer data quality for digital marketers, drawing insights from an article by Jan Guardian. The report emphasizes that high-quality customer data is crucial for understanding audiences, creating precise customer personas, and developing targeted marketing campaigns. The report connects the article's concepts to course material, providing recommendations for implementing effective data quality strategies. It highlights the impact of internet marketing on personal and professional development. The conclusion underscores the benefits of scaling consumer data quality, including improved targeting and more flexible marketing operations. The report also includes a works cited section with relevant sources. This report provides a detailed overview of why digital marketers should be able to scale up consumer data quality together with the ways of doing it.

Surname 1
Name of the Student:
Title of the Professor:
Name of the Course:
Date:
WHY DIGITAL MARKETERS SHOULD BE ABLE TO SCALE UP CONSUMER DATA
QUALITY TOGETHER WITH THREE WAYS OF DOING IT
General overview section
This is one of the most fundamental internet marketing article that is capable of giving
one of the most adequate and reliable description of various parameters within the boundaries of
internet marketing. Moreover, the article was written by an author known as Jan Guardian who is
known to be well versed with various sections of internet marketing. Additionally, the source of
the article is https://digitalagencynetwork.com/why-digital-marketers-should-step-up-customer-
data-quality/. At the same time, it is an article that was published on April 11th 2019.
The article clearly postulates that digital marketing has never encountered such a level of
prominent orientation as far as customer satisfaction is concerned (Chen and Ching-Yaw 132).
Jan Guardian who is the author of this article believes that in order for digital marketers to
adequately carter for their potential customers in a more advanced way by improving their
satisfaction, there is the need for them to have a perfect understanding of their audience
irrespective of the areas where they are situated. He goes further to believe that at this point,
customer data is capable of playing one of the most essential roles.
In this article, the implementation of high quality data appears to be one of the most
fundamental parameters that is attached to various aspects of personalized data offering since it

Surname 2
has the capability of enabling a good number of marketers to clearly come on board and be able
to deep dive into quite a number of unique characteristics and behaviors that are related to their
respective customers (De Mooij andMarieke 98). As far as the Dimension’s data report is
concerned for the coming five years, customer analytics is viewed to be one of the most crucial
factors that are capable of driving customer experience to the next level.
Moreover, the article goes further to evaluate some of the reasons that makes customer
data to be much more important. It starts by stating that customer data allows quite a number of
digital marketers to come up with more precise customer personas thus giving the digital
marketers a humble time to clearly define who their customers are together with what is capable
of attracting the customers (De Mooij and Marieke 412). Moreover, customer data enables
various aspects of digital marketing to be better targeted. Coming up with an efficient analysis of
customer data is capable of letting all the digital marketers to have a clear understanding about
who their audiences are thus developing the capability of delivering a more reliable targeted
digital marketing campaigns.
Internet marketing relationship section
The information that is presented in the article clearly relates to a good number of the
concepts that were discussed in the course, It provides some of the adequate and reliable
recommendations to digital marketers on how best they can implement adequate and reliable
data quality through the use of various aspects of internet marketing that are capable of giving
them a humble opportunity for them to develop an adequate understanding about their customers
who are known to be living in various locations (Ellonen et al 118). Moreover, it also provides
an adequate understanding on how various forms of internet marketing parameters can always be

Surname 3
implemented in order to come up with a good number of targeted goals and objectives within the
stipulated time frame thus ensuring that the needs of all the customers are well addressed without
any delays being encountered (Karjaluoto, Heikki and Hannele Leinonen 340).
Personal reaction section
After reading the article, I was able to learn that internet marketing is among the major
parameters that are capable of determining the performance of an individual or even an
organization within the market platform by adequately giving them an opportunity for them to
develop positive reputation (Komulainen and Hanna 745). The information can be adequately
applied both in my personal and professional life through an adequate understanding of various
individuals at a personal level together with an adequate implementation of internet marketing
techniques that will help me to scale up my operations throughout my profession(Muller and
Brigitte 832).
Conclusion
In conclusion, it is clear beyond any reasonable doubt that the scaling up of consumer
data quality by the digital markers is capable of helping the entire digital marketing platform to
appear to be much better targeted by various types of personalities (Muller and Brigitte 511). At
the same time, it provides a humble opportunity to various digital markers thereby making them
to be more flexible in terms of various operations that they are capable of implementing within
their boundaries (Trusov et al 478). At the same time, the rate at which various digital marketers
are capable of improving the consumer data quality, ensures that they are capable of coming up
with a more precise and reliable customer personas.

Surname 4
Works Cited
Chen, Ching-Yaw. "The comparison of structure differences between internet marketing and
traditional marketing." International Journal of Management and Enterprise
Development. New York: Wiley, 2016. Print
De Mooij, Marieke. Global marketing and advertising: Understanding cultural paradoxes. New
York: SAGE Publications Limited, 2016. Print
Ellonen, Hanna-Kaisa, Anssi Tarkiainen, and Olli Kuivalainen. "The effect of website usage and
virtual community participation on brand relationships." International Journal of Internet
Marketing and Advertising. New York: John Mark, 2016. Print
Karjaluoto, Heikki, and Hannele Leinonen. "Advertisers' perceptions of search engine
marketing." International Journal of Internet Marketing and Advertising. Beijing:
Peterson, 2017. Print
Komulainen, Hanna. "Business model scenarios in mobile advertising." International Journal of
Internet Marketing and Advertising. New York: Albert, 2018. Print
Muller, Brigitte. "Consistency between brand image and website image: Does it matter?."
International Journal of Internet Marketing and Advertising. New york: Velley, 2017.
Prit
Trusov, Michael, Randolph E. Bucklin, and Koen Pauwels. "Effects of word-of-mouth versus
traditional marketing: findings from an internet social networking site. Beijing: Ronald,
2017. Print