SCAMPER Technique: Innovative Ideas for Watch Design

The assignment explores the SCAMPER technique as a tool for idea generation in watch design. Task 1 involves using each SCAMPER element to analyze potential enhancements for watches, considering aspects like substitute products (e.g., mobile phones), combining features for unique designs, ...Read More

SCAMPER 1
SCAMPER: Idea Generation

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Task 1
Analysis using SCAMPER Technique
Idea generation is basically a time consuming task for involver to build and develop new rational
ideas that can easily employ and proportionate return for developed ideas. People are more
intended to experience stunning and glamour look for watches as it is personal usage items and
depend on the particular person’s trait to want for happy homer’s things.
SCAMPER is a valuable technique for idea generation which involves a process under which it
possesses from idea creation to implementing the best ideas that can easily work in the
perspective market. It is basically an idea generation tool which is the abbreviation of substitute,
combine, adapt, modify, put to another use, eliminate and reverse (litemind, (2017). Along with
this, it is effective to absorb for implementing innovative things in existing products or services.
The idea generator technique is described in relation to bring new ideas regarding the
development of new designs for watches.
Substitute: Substitutes are the products which are just similar to the main product but the quality
and cost might not be same. It is Known that substitutes can influence the performance of actual
product in the market as in market substitutes are available for each and every products. Watches
are also not untouched by the substitutes; mobile phones are used over substitution. Mobile
phone can influence the occasional purchaser to use watch. On the other hand, watches users for
the single purpose as timekeeping might use the cell phone by replacing the watches (Kelli,
2014). Usage of substitutes might not influence the market performance for watches as the target
market is strong for watches user.
Combine: The second element of SCAMPER is useful to combine the product with new things.
Watches can be designed with attractive look, in watches the matter which is used inside should

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be lucrative and pure so that the design may not distort in seasonal variations (Elmansy, 2017).
At the same time, the durability of watches should also be long so it can be used for long time
with quality. With this, innovation in the technology is resulted into the new look for watches.
Changes in shape would also be a new innovation in the watches to mould the shape in adorable
style.
Adapt: In order to adjusting the product to combine with new idea to bring attractive look for
watches. Watches can be reassemble by using new tactics for designs, as the changes in designs
can also build the refashion and transform the product in new look. Watches can also be
developed for different segment people with quality aspect. The existing watches can be adjusted
by time measurement tactics in more enhanced designs (cleverism, 2017). Further, the watches
should also be developed for health wellness than each and every segment such as old people
who are more health conscious and youngsters would buy for personal and health purpose.
Magnify: In relation to magnify the watches, it can also be built for the different segments as
child gents and ladies. With this, the designs in the segmented product can also be developed to
improve the usability of watches. If market is different than the watches would be brought by
consumer base (mindtools, 2017). On the other hand, consumers are double than product than it
would be easy to sell the product in concerned market.
Put to other uses: Watches are basically used in each and every industry where it is labour class
people or professionals, it is adapted everywhere. Along with this, the damage items in watches
can also be recycling to bring a new product by shaping it with new material. It can be used for
enhancing the personality of people.
Eliminate: In watches components such as heavy bezel can be removed and optimum part can
be used. With this, removing of hands in watch might not influence so it can be removed to

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proposing new look. Additionally, material can be used as metal and buckle because each and
every component in the watches might not be changes as it incurred high cost. Further, any part
in watches is not useless but rounds in buckle can be removed if more than two rounds are given.
Rearrange or Reverse: Consumer’s demand and expectations are high from the market so the
new ideas need to implement by effective analysis. Watches can also be rearranged by changing
the patterns into new look. On the other hand, changes in shapes resulted into the negative
impact than it would be controlled through cost reduction and assessing the quality of watches.
Following the process, modification in watches can be implemented.

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Task 2
On the basis of development of new ideas in above task, it can be stated that the ideas are real in
nature and might work if adopted the changes in the designs of watches. It is suggested that the
changes in technology to improve the shape of watch would be effective to build new and
attractive watches for differently segmented consumers (bespokeunit, 2016). From the above
ideas, it can be simplified that the technology would be supportive to bring changes in the watch
design. At the same time, changes in shapes of watch would not bring higher cost as replaced
with new products. With this, the developed idea is efficient to implement further. Along with
this, ideas are real in nature and supportive to improve the designs of watches and can be
introduced in acceptable manner. Moreover, other ideas are not considered because the major
expectations of consumers are about to looking and technology enabled watches so the idea to
putting in is feasible to influence the consumers. At the same time, the proposed and generated
ideas over the analysis, it is realistic with the timepieces to adopt the best way to bring adorable
watches in the trending market. However, idea can be split over person to person or target market
so the viability of idea is lucrative to implement and experience the positive returns with
employing this idea by enhance the shaping of wearable. Adding this feature in the timepieces
would be compatible to influence the market trends because adjusting the shape in different look
directly changes the intentions of consumers to buy the watches.
On the basis of trends and traditions to use the watches for different purposes idea is relevant to
use and integrate with the expectations of consumers. It is known that it seems to have new
watch in the market with lucrative technology and shape of the watches is basically expressive
about the watch. At the same time, ideas are not limited; it is wider to bring into practices for
improving the effectiveness and efficiency of watches and made it for higher intentions to

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purchase by buyers. On the other hand, there are many ideas are to equip with watches to mould
into new look but the idea to bring the change is creative to work upon. With this, the changes in
the shape are limited design because there are many features that really add value like internal
background, bezel and dial.

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References
Bespokeunit, (2016). PARTS OF A WATCH 101 – ULTIMATE INTRO GUIDE TO
EVERYTHING WATCHES INSIDE & OUT, Retrieved from:
https://bespokeunit.com/watches/watch-parts-guide/
Cleverism, (2017). Idea Generation and Problem Solving Using SCAMPER Technique,
Retrieved from: https://www.cleverism.com/idea-generation-problem-solving-using-
scamper-technique/
Elmansy, R. (2017). A Guide to the SCAMPER Technique for Creative Thinking, Retrieved
from: http://www.designorate.com/a-guide-to-the-scamper-technique-for-creative-
thinking/
Kelly, H, (2014). Smartphones are fading. Wearables are next, Retrieved from:
http://money.cnn.com/2014/03/19/technology/mobile/wearable-devices/index.html
Litemind, (2017). Creative Problem Solving with SCAMPER, Retrieved from:
https://litemind.com/scamper/
Mindtools, (2017). SCAMPER: Improving Products and Services, Retrieved from:
https://www.mindtools.com/pages/article/newCT_02.htm