Analysis of Schenker Singapore Pvt. Ltd. for Management Course

This report provides a comprehensive analysis of Schenker Singapore Pvt. Ltd., focusing on its management practices and business environment. The report begins with an overview of the company, its operations, and its position as a major logistics service provider. It then delves into an environmental analysis using PEST and Porter's Five Forces, evaluating political, economic, social, and technological factors, as well as competitive forces within the Singaporean market. The report also examines the company's ethics and corporate social responsibility, corporate culture and change management, planning and decision-making processes, and human resource management strategies, including workforce diversity and employee motivation. Furthermore, the report explores the leadership styles employed within the organization, team management techniques, and management control systems. The conclusion summarizes the key findings and highlights the interconnectedness of these various management aspects within Schenker Singapore.

Running head: INTRODUCTION TO MANAGEMENT
Introduction to Management
Name of the Student
Name of the University
Author Note

2
INTRODUCTION TO MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Management and Overview of the Company..................................................................................3
Environmental Analysis...................................................................................................................4
Ethics and Corporate Social Responsibility....................................................................................5
Corporate Culture and Change........................................................................................................5
Planning and Decision making........................................................................................................6
Organizing.......................................................................................................................................6
Human Resource Management........................................................................................................7
Work Force Diversity......................................................................................................................7
Leading............................................................................................................................................8
Motivation........................................................................................................................................8
Managing teams...............................................................................................................................9
Management Control.......................................................................................................................9
Conclusion.....................................................................................................................................10
Reference.......................................................................................................................................11

3
INTRODUCTION TO MANAGEMENT
Introduction
The purpose of this report is to make to analyze the business environment analysis of
Schenker Singapore Pvt. Ltd. This will be done by collecting relevant information of the
company and analysis of the external environment will also be done.
The report will also cover up the various parameters of the organizational structure of the
company and will thereby aim to highlight upon the corporate structure and planning process,
which is being implemented.
Management and Overview of the Company
Schenker Singapore Pvt Ltd is one of the major logistics service providers, which was
established in the year 1970. The company uses various modes of transportation for the purpose
of shipment of various products. This is essential to deliver wide range of products at much
shorter time period.
In 1998, the company got 29 million dollar invested in the form of foreign cash that has
helped them to improve upon their multifunctional of the logistics service. The turnover of the
company is estimated to be 15 billion Euros and there are about 90,000 employees, who are
working within the organization ("Global supply chains tailored for every customer | DB
Schenker in Singapore", 2017). There are various departments within the organization and that
are aimed to deliver different kinds of transportation service within the organization. Each of the
department is headed by a single manager, who has the authority to manage all other workers in
the respective domain. All the departments within the organization works in collaboration in
order to fulfill the mission and aim of the company, which is to implement the latest forms of
technology as a form of multi modal transportation system. This is essential in the context of the

4
INTRODUCTION TO MANAGEMENT
cutting edge technology that is used in the innovation of the logistics and processing of the
system.
Environmental Analysis
The tool of PEST analysis is used in the matters related to investigation of the matters
related to the external analysis of business (Cai et al. 2016).
Political: The political environment of Singapore offers the minimum amount of risks
that are associated with the business. The stable democratic nature of the nation provides the
business with all major types of opportunities that can help in the expansion of the Schenker Pvt.
Ltd in all parts of the Singapore (Sun et al., 2014). The business policies that are implemented by
the company are accordance with the business and commercial laws of Singapore. All the
employees of the company are also appointed in terms of the Employability Act implemented by
the government in Singapore.
Economic: The nature of the economy of Singapore is of vibrant free-market nature that
is needed in the matters related to that of implementing business policies. The diverse nature of
the economy of Singapore will also help the Schenker Company to easily introduce new forms of
service and products in the market. Nevertheless, during times, the company also may have to
face the shortage of labors, which is one of the major issues that are faced by the nation.
Social: The society within the Singapore is relevant and prefers to make use of the latest
of technology. The demand of the society in Singapore is to have faster mode of delivery service,

5
INTRODUCTION TO MANAGEMENT
which has made the company to implement the use of the latest gadgets and digital technology to
improve upon the rate of delivery system. The diverse nature of the Singapore society will allow
the Schenker Company to expand in the diverse range.
Technological: The well-developed infrastructure of Singapore will help in the cases
related to expansion of business. The company has made use of the advanced level of
technological infrastructure to make improve upon the infrastructure of their logistics service.
Environmental: The Singapore being one of the eco-friendly nations, it is essential that
the policies that are implemented by the company must not harm the local environment.
The tool of Porter’s five forces is used to analyze the environment of the competition
with the market of Singapore (Gupta 2013). There are many other logistics service within
Singapore that includes the Pan Asia Logistics service and Yusen Logistics, which are the major
threat of competitors of Schenker. The company also has threats of dealing up with the
suppliers, which includes the delivery agents. This happens mainly due to the shortage of supply
chain in the Singapore Society. Moreover, due to the fact that there is tough level of competition
within the logistics company, there are chances that the company will have to face the threats
from the customers. There are also the risks due to the factors related to the new alternatives of
Logistics service. There are however, no major threats of alternatives that the Schenker
Company has to face in the Singapore. This threat is due to the implementation of the new forms
of technology with the logistics service in the market of Singapore. This is also encouraging the
threats of new entrants in the logistics service, which includes all types of new start ups logistics

6
INTRODUCTION TO MANAGEMENT
service in Singapore. Due to the lower cost of the service, the company has to face the threat of
customer’s power. This is mainly fie to the fact that the people in Singapore have the demand for
high and faster forms of delivery.
Ethics and Corporate Social Responsibility
It is the duty of the business ethics to deal with the issues related to financial matters. For
Schenker, it is important for them to ensure that they pay equally to the all the suppliers involved
within the supply chain services. The social responsibility of the company is to ensure that they
are able to provide the best forms of service and deliver all forms of parcel safely to the
customers.
Corporate Culture and Change
The work culture within the Schenker Pvt. Ltd is to focus upon and encourage
sustainability practice with the business, which will help in the matters related to the future
development of the company. It is relevant to mention in this context about the matters related to
the implementation of technology in order to enhance the quality of the service.
Hence, it can be said that due to the flexibility in the matters related to the work culture, it
is possible for the company to swiftly implement change as one of the major organizational
factors.
Planning and Decision making
The planning and decision making of the company is dependent upon the change that is
implemented within the company. The company is currently having an advanced plan for the

7
INTRODUCTION TO MANAGEMENT
year 2020, where they are intending to make huge investment in order to make further
expansion.
Organizing
The organization of the structure is dependent on the cultural factors and also the style of
leadership that are implemented by the managers.

8
INTRODUCTION TO MANAGEMENT
Human Resource Management
The human resource management has a key role to play in any business organization. In case
of Schenker Singapore Pvt. Ltd, the human resource team has a major role to play. Efficient
human resource managers do effective selection and recruitment, in order to ensure that the
best personnel are selected with the most suitable skills (Armstrong & Taylor, 2014).
Moreover, the HRM has a key role to play in deciding on the compensation that should be
given to the employees. The right compensation has to be given, such that employee
retention could be done successfully. Lack of effective compensation and benefits given to
the employees will result in the increase of the employee turnover rate. Moreover, the HRM
also has a key role to play in developing the corporate culture. The HRM ensures that the
organizational culture is a positive one and helps the employees to work successfully in the
business organization.
Work Force Diversity
Workforce diversity has a key role to play in any business organization. The workforce of
Schenker Singapore Pvt. Ltd is diverse. Diversity is much more than just employing people from
various nationalities. It ensures that people from various nation work together without cultural
conflicts (Marchington et al., 2016). The diversity of the employees over the years have
increased to a considerable extend, with the larger number of employees being employed. In
order to ensure that the workplace diversity is maintained, it is important that the people of the
various nation work together, respecting and understanding the culture of each other. In order to
ensure that the organizational goals are met successfully, mitigation of cultural conflict has to be
ensured (Marchington et al., 2016). The HRM needs to ensure that the workforce diversity is

9
INTRODUCTION TO MANAGEMENT
maintained successfully. The major components of the workforce diversity include the age,
gender, age, immigrants and nationalities, as well as physically or mentally disabled people.
Workforce diversity among all of them has to be maintained.
Leading
Leadership is one of the major skills that the people of any business organization need to
poses. In Schenker Singapore Pvt. Ltd, the leaders of the organization are efficient in leading the
employees towards the successful completion of the goals that are set for them. The various
kinds of leaderships include coercive power, reward power, legitimate power, expert power,
referent power (Schoemaker, Krupp & Howland, 2013). In Schenker Singapore Pvt. Ltd, most of
the leaders exhibit expert power. The leaders have expertise domain knowledge and they are
considered as leaders, because of the skills and knowledge that they posses. Moreover, the
various leadership traits that are exhibited by the leaders of Schenker Singapore Pvt. Ltd,
includes democratic leadership styles (Schoemaker, Krupp & Howland, 2013). However, the
business organization ensures that autocratic leadership styles are not followed. This ensures that
the team-members are also involved in effective decision-making.
Motivation
Motivation is important for any business organization. Effective motivation of the
employees ensures that they are aligned towards the successful achievement of the business
goals. The leaders need to motive the employees effectively, such that employee retention could
be increased, thus reducing employee turnover (Carneiro et al., 2014). Motivation could be
called the driving force that ensures the successful achievement of the organizational goals.
Motivation could be in form of financial incentives and benefits or in form of rewards and

10
INTRODUCTION TO MANAGEMENT
recognition. The expectancy theory and the equity theory are two essential theories of motivation
that are used on the employees of Schenker Singapore Pvt. Ltd to motivate them effectively.
Thus, with the effective use of the motivation theories, the employees of Schenker Singapore
Pvt. Ltd are motivated successfully. Thus, the employees are retained successfully and they are
aligned to work towards the establishment of the organizational goals (Carneiro et al., 2014).
Managing teams
The team management is important in Schenker Singapore Pvt. Ltd. However,
management of teams is much difficult, than managing individuals. The teamwork needs to be
carried out successfully, such that the management of the teams is done effectively.
Communication is important in team management (Schmidt, 2016). The benefits of working in a
team include costs effectiveness as well as productivity. One team leader, thus ensuring effective
management, could monitor a team. Moreover, the speed of working is also enhanced in case of
teamwork, rather than individual work. Teamwork facilitates innovation, as each of the team
members are able to provide input regarding innovation. The various types of teams that operates
in the company includes the project teams, parallel teams, virtual teams as well as self-managed
teams. Thus, effective team management is required for the successful achievement of the
benefits imparted by a team.
Management Control
Control management is essential since various activities of the employees needs to be
controlled, in order to compare performances to the standard and take corrective measures. The
management control process includes the establishment of the standards, measurement of the
performances against standard, comparison of the results with the objectives and the standards

11
INTRODUCTION TO MANAGEMENT
and finally taking the necessary corrective measures. The two types of standards include the
output standards and input standards. The output standards include the measure of the
performances such as the quality, costs as well as the time. The input standards measure the
efforts that are given, in order to achieve the results. The management control is essential in
order to ensure that all the employees are aligned towards a common standard, which is followed
across the organization. Importance given to the management control ensures success of the
company Schenker Singapore Pvt. Ltd. The leaders need to ensure that they take proactive part
in ensuring the management control that the company has set, for the employees to follow.
Conclusion
In the concluding note, it can be said that by properly analyzing the external business
environment, it is possible for Schenker to implement proper marketing plan in accordance with
that of the market condition of Singapore. The company also has flexible work culture, which is
needed to deal with change implementation process.

12
INTRODUCTION TO MANAGEMENT
Reference
Armstrong, M., & Taylor, S. (2014). Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Cai, D., Feng, T., & Zhang, Z. (2016). The Fit between External Involvement and Business
Environment: Evidence from Chinese Manufacturing Firms. International Journal of
Information Systems and Supply Chain Management (IJISSCM), 9(3), 46-64.
Carneiro, D. R., Novais, P., Zeleznikow, J., Andrade, F. C. P., & Neves, J. (2014). Managing
motivation at the workplace through negotiation. Frontiers in artificial intelligence and
applications, 271, 91-96.
Global supply chains tailored for every customer | DB Schenker in Singapore. (2017).
Dbschenker.com.sg. Retrieved 11 September 2017, from https://www.dbschenker.com.sg/log-sg-
en/company/about_dbschenker/profile.html
Gupta, A. (2013). Environmental and pest analysis: An approach to external business
environment. Merit Research Journal of Art, Social Science and Humanities, 1(2), 13-17.
Marchington, M., Wilkinson, A., Donnelly, R., & Kynighou, A. (2016). Human resource
management at work. Kogan Page Publishers.
Schmidt, C. (2016). Discussion. In Agile Software Development Teams (pp. 115-124). Springer
International Publishing.
Schoemaker, P. J., Krupp, S., & Howland, S. (2013). Strategic leadership: The essential
skills. Harvard business review, 91(1), 131-134.