School Brochure Rationale for NewGen Academy, Semester 1, Marketing

This assignment presents a detailed rationale for the school brochure of NewGen Academy. It identifies the target audience as those seeking changes in academic practices and outlines the brochure's purpose: to succinctly communicate the school's offerings and distinguish it from competitors. The report emphasizes the brochure's compact nature as an effective tool for reaching a broad audience, detailing its planned distribution through social media platforms and handouts. It also specifies the resources required, including a marketing team, website, social media optimization, and content developers. Finally, it outlines the development and approval processes, focusing on the concise presentation of services and copyright considerations.

Running head: SCHOOL BROCHURE RATIONALE
School Brochure Rationale
Name of the Student
Student ID
Name of University

1SCHOOL BROCHURE RATIONALE
Target Audience:
The target audience for the tool that has been used to promote the school business is those
who want change in conventional academic practices. In this context this has been taken into
certain consideration pertaining to the entire understanding of the case that was exclusively
focused on its different aspects of academic and non-academic spheres.
Purpose:
The purpose of designing this brochure is to provide a succinct idea to the target
customers about the school; what is offers and how it is different from the other academic
institutions.
Name:
NewGen academy
Rationale for Choosing the Communication Tool:
Since brochure provides a cumulative idea pertaining to overall packages that the school
has, it has been chosen as an effective tool to reach to the greater number of the customers.
Brochure is compact, to the point and provides clear idea about the service provision.
Planned Distribution Method:
The brochure would be uploaded in the social media pages such as Facebook and Google
ads. This would further be distributed as handouts so that it can be conveyed to the greater
number of the target customers.

2SCHOOL BROCHURE RATIONALE
Identification of the People and Resources Required Producing this Communication Tool:
Marketing team, website, social media optimization, ad designer, webpage, content
developer, photographer
Outline of the development, approval and production process:
The brochure has been developed focusing on the to the point subject of service provision
that aims to be approved by different copyright agencies.