School Brochure Rationale for High School Sports Carnival

The assignment focuses on developing a brochure to promote a High School Soccer Carnival, targeting talented students lacking exposure in sports. The purpose is to succinctly communicate the event's offerings, distinguishing it from other carnivals. Brochures are chosen as they provide comprehensive information in a compact format, effectively reaching more customers. Distribution includes digital platforms like social media and physical handouts. Key resources include the marketing team, ad designers, content developers, and photographers. The development process involves creating focused content for approval by copyright agencies.

Running head: SCHOOL BROCHURE RATIONALE
School Brochure Rationale
Name of the Student
Student ID
Name of University

1SCHOOL BROCHURE RATIONALE
Target Audience:
The target audience for the tool that has been used to promote the carnival is those who
want exposure in sports. The specific target customers are the high school students- both male
and female, who have excellent talent that is actually wasted due to lack of adequate time and
exposure.
Purpose:
The purpose of designing this brochure is to provide a succinct idea to target the
participants; what its offers and how it is different from the other carnivals.
Name:
High School soccer Carnival
Rationale for Choosing the Communication Tool:
Since brochure provides a cumulative idea pertaining to overall packages that the school
has, it has been chosen as an effective tool to reach to the greater number of the customers.
Brochure is compact, to the point and provides clear idea about the service provision.
Planned Distribution Method:
The brochure would be uploaded in the social media pages such as Facebook and Google
ads. This would further be distributed as handouts so that it can be conveyed to the greater
number of the target customers.

2SCHOOL BROCHURE RATIONALE
Identification of the People and Resources Required Producing this Communication Tool:
Marketing team, website, social media optimization, ad designer, webpage, content
developer, photographer
Outline of the development, approval and production process:
The brochure has been developed focusing on the to the point subject of service provision
that aims to be approved by different copyright agencies.