Fairfield & London School: Business Development Case Analysis

This case study examines the business development strategies for Fairfield School of Business and London School of Science and Technology, focusing on enhancing market share and improving educational services. The consultancy group, comprised of four members, analyzes each institution's competitive landscape, segmentation, targeting, and positioning. For Fairfield School, the recommendations include focusing on individual learner needs, inclusive practices, curriculum development, and teacher training, targeting professionals with degrees like CIMA or ACCA. For London School, the strategies involve emphasizing diverse learning approaches, social discussions, and digital marketing, targeting skilled professionals in accounts, management, and science. The study concludes that increasing teaching efficiency and appointing professional teachers are crucial for attracting students and improving the institutions' market image. The team members contributed individually, focusing on data arrangement, competitive analysis, client interaction, and leadership, to provide comprehensive solutions for the clients.

Group Members
 The business consultancy group is consist of four members and all
of them individually giving their contribution towards the problems
of the clients.
 And collectively, this results in implementing the effective team
spirit.
 The four member of the business consultancy group are X1, X2, X3
& X4.
 The group members are highly accountable in their task.

Introduction
 Business consultancy groups are the service providers.
 They provide the service by giving advice to the different
businesses in order to solve the problems that has been faced
by the businesses.
 This PPT highlights two case study in relation of Fairfield
school of business and London school of science and
technology.
 The members of the group has performed their task
individually in order to show the potential outcome in
relation of the case study.

Project A
FAIRFIELD OF SCHOOL BUSINESSES
 The organization is established in UK.
 It was ranked 2 for the best value Master's degree. The
main motive of this organization is to provide the high class
services to the students. And make them professionalized.
 The client wants to increase the professional teacher in the
school.
 And, along with this the market share in needed to be
increase.

Competitor Analysis
 In order to stand effectively in competitive scenario, the Fairfield school has to show that
they are different from other institutions. These strategies can be adopted by the institutions:
 Focusing on the individual need of learners as this increases the learning efficiency of the
students
 Experiencing inclusive practices in the schools. So the students can face the fair teaching and
learning process.
 Following the process of curriculum development in the school.
 Applying all the theories, principles and models of teaching and learning concept.
 Providing training to the teachers.
 X2 has done the competitor analysis for the organization and find out the all the strategies
that can help reducing the risk.

Segmentation
 The organization is adding more professional courses in their main course.
 Therefore, the need more professional individuals in order to teach the students. So the
professionalism can be maintained.
 Those individuals who have professional degrees and are expert in their field are the
targeted audience.
 The individuals that holds the professional degrees such as CIMA OR ACCMA are the
targeted audience.
 Number of professionals in the organization will ensure the number of students in the
organization. The targeted market includes the teachers and the students. Appointing the
well- qualifies teachers in the school ensures the well-education to the students.
 X4 has suggested the client to use effective communication tool in order to attract the
recruiters.

Target Audience
 In order to increase the students in the applicants in the institution the organization has
to focus on these things in terms of increasing their market share
 Using of social media platform for connecting with the audience
 Use of advertising.
 Encourage the students for providing the online reviews
 Promotes the video content on social media.
 Promotes the safety of the students.
 Ensures the equal treatment and fair learning to the students.
 X1 founded that, the targeted audience of the organization can be attracted by
performing the inclusive practices.

Positioning
 This helps in determining the positioning of the organization
 The school has the captured share in the market.
 They can maintain their position by implementing extra strategies in order to attract the
large number of students.
 The extra strategy involves adding professionalism in the school and ensuring the
curriculum development to the students.
 X3 found out the position of the organization by performing the deep observation.

Skills, expertise and experience of the team
 Promotes Unity- The business consultancy team promotes the unity. All the group
members coordinates with each other and ensures the team work. As a result, the team
works proven to be much effective.
 Creativity and innovation- The different members of the group uses their creativities
and innovations. And opinion of each member has given the importance. Different
creative opinions from different individuals results in adding lots of creative ideas in the
group.