SCM 1: Operations and Supply Chain Management Report Analysis

This report provides an analysis of operations and supply chain management, focusing on the practices of Daimler, H&M, and Unilever. It explores the importance of sustainability, ethical considerations, and social responsibility within the supply chain. The report examines key areas such as pro...Read More

2020
Operations and Supply Chain Management
Student Details

SCM 1
Table of Contents
Introduction................................................................................................................................2
Operations and Supply Chain Management...............................................................................2
Conclusion..................................................................................................................................4
References..................................................................................................................................5

SCM 2
Introduction
The management of the organisation focuses on different aspects and key areas in order to
ensure the effectiveness of the organisation within the industry. As with the changing
industry requirement, it is required that the management ensures that the activities conducted
within the organisation are as per the industry standards and requirements, and meet the
needs and demands of the customers, The analysis is focused on analysing the effectiveness
of the supply chain management within the organisation and the need to focus on the
sustainability, ethical and social issues in managing the corporate function.
Operations and Supply Chain Management
The operational or supply chain of an organisation is required to be focused as it plays an
important role in ensuring the success of the organisation within the industry. The supply
chain of the organisation ensures that the products are being provided effectively when and
where required or at the place of consumption. The operation or the supply chain
management focuses on every process that starts from the procurement of the raw material,
production of the products, storage of raw materials or the finished products, and throughout
the process includes the final transfer of the products to the final customer (Christopher,
2016).
The organisations are required to focus on the sustainability practices within the supply chain
management so that the organisational performance can be ensured along with ensuring the
effectiveness of the supply chain. There are certain ethical issues that the management face
within the supply chain management including the product quality, employee development or
the focus on the needs or requirements of the stakeholders within the industry. Also, in order
to ensure that the organisation sustainability it is required that the management focuses on the
social responsibility or the development of the society, as the nations or the government also
focuses on such practices by the organisations within the industry (Hugos, 2018).
Daimler Group effectively focuses on employee rights as well as the sustainability factors
within the supply chain process, so that the organisation effectiveness can be maintained. The
social responsibility at the Daimler Group is based on the legal rules and regulations guided
by the UN Guiding Principles so that the organisation can establish its image as a socially as
well as legally responsible organisation within the industry. The practices adopted by the
management at the Daimler Group in managing the supply chain were focused on industry

SCM 3
changes and the requirements and accordingly they focus on developing policies and
strategies so that the organisation’s goal and objectives can be achieved (Diamler, 2019).
Daimler has effectively implemented digitalisation in its management process to ensure that
the activities are being conducted as per required and the product quality and efficiency is
being ensured throughout the supply chain process. Being a leading car manufacturer within
the industry it is required that the management focuses on the environmental impact of the
organisation and its process, as it is required that the organisation focus on the carbon
emission and the impact that is being occurred due to the industries. Daimler effectively
focuses on evaluating the level of the emissions and ensuring that the overall impact can be
reduced. The company has partnered with the suppliers that focus on the recycling and
effective disposal of the waste materials and effectively contribute towards their social and
environmental responsibility (Grauer, 2019).
Daimler practices ensure that the supply chain management of the organisation is focused on
the sustainable development of the organisation and maintains the ethical standards within the
industry. Apart from Daimler, H&M is an organisation dealing in the fashion industry
effectively focuses on the effectiveness of its supply chain within the industry and ensures
that the management adopts best practices within the industry to boost the productivity and
the management of the activities at the organisation. The organisation effectively focuses on
utilising an effective retail inventory management system to ensure the smooth supply of the
products and meet the demand and supply needs of the industry (Grill-Goodman, 2018).
The key areas within the supply chain where H&M focuses includes ensuring the effective
product designing, manufacturing of the products as per the needs and requirements of the
customers within the industry along with ensuring the quality of the products and services.
H&M focuses on the integration of the technological innovation within the process so that the
process efficiency can be improved and the efficiency of the supply chain can be managed
and maintained. The supply chain efficiency ensures that the organisation is able to provide
its customers with the required products and services within the industry and is able to
maintain a competitive position within the industry (Lu, 2014).
Unilever is another example that is focused on sustainable practices in supply chain
management within the organisation. The organisation effectively collaborates with its
suppliers within the industry to provide effective and quality raw materials, also it focuses on
adapting latest technologies to keep the track record of the activities that are being conducted

SCM 4
throughout the supply chain process. Unilever has effectively adopted global strategies within
the organisation to ensure the effectiveness of the supply chain process and has achieved an
effective position within the industry in terms of the organisation that is focused on the
sustainable practices (Ovenden, 2019).
Conclusion
The business environment in the current scenario has changed completely and requires that
they focus on the sustainability and ethical issues within the industry and take steps to
manage such issues. The organisations such as Daimler, Unilever or H&M, who are among
the leaders within their respective industry effectively focuses on ensuring the effectiveness
of the supply chain, by developing strategies and policies through which they can meet the
needs and requirements of the customers within the industry along with adopting the industry
changes within the organisation to ensure the development and improving the efficiency of
the process. The practices by the organisation involve adopting sustainability standards and
changes to face the challenges they face in managing their corporate function.

SCM 5
References
Christopher, M., 2016. Logistics & Supply Chain Management. 5 ed. UK: Pearson.
Daimler, 2019. Sustainability management in our supply chain. [Online]
Available at: https://annualreport.daimler.com/ar2018/non-financial-report/sustainability-at-
daimler/sustainability-in-our-supply-chain
[Accessed 11 April 2020].
Grauer, Y., 2019. Sustainable supply chain at Daimler. [Online]
Available at: https://www.daimler.com/magazine/sustainability/supply-chain-mercedes-
sustainability.html
[Accessed 11 April 2020].
Grill-Goodman, J., 2018. H&M Inventory Woes Continue. [Online]
Available at: https://risnews.com/hm-inventory-woes-continue
[Accessed 11 April 2020].
Hugos, M. H., 2018. Essentials of Supply Chain Management. 4 ed. s.l.:John Wiley & Sons.
Lu, C., 2014. H&M Supply Chain Strategy - Successful Retail Inventory Control. [Online]
Available at: https://www.tradegecko.com/blog/inventory-management/hm-retail-inventory-
control
[Accessed 11 April 2020].
Ovenden, J., 2019. Unilever's Supply Chain Shows The Importance Of Sustainability.
[Online]
Available at: https://channels.theinnovationenterprise.com/articles/unilever-s-supply-chain-
shows-the-importance-of-sustainability
[Accessed 11 April 2020].