SCOGA's Public Relations: Issues in Singapore Cyber sports & Gaming

This presentation examines the public relations issues faced by the Singapore Cyber sports and Online Gaming Association (SCOGA) in supporting the interests of online gamers in Singapore. It identifies key challenges such as insufficient financial and talent support, lack of product sponsoring and promotional activities, and inadequate funding for training. The presentation proposes a communication plan focused on making gamers and stakeholders aware of SCOGA's offerings and processes through email, newsletters, social media, and dedicated portals. The plan includes goals, responsible persons, mediums of communication, and timelines, with an emphasis on collaboration with government bodies and game development institutions. Success will be measured by assessing the motivation levels of gamers and the growth of online games in Singapore. Desklib offers a wealth of similar solved assignments and resources for students.

Public Relations Issues
Singapore Cyber sports and Online Gaming
Association (SCOGA)

1. Introduction
Singaporean Government has taken steps to
support the interests of the online gamers
through diploma courses
The presentation will investigate different
issues that are faced by the gamers in
Singapore
The presentation will also assess the different
steps that might be undertaken by Singapore
Cyber sports and Online Gaming Association in
maintaining suitable PR functions with the
gamers

2. Issues faced by Singapore Cyber sports
and Online Gaming Association (SCOGA)
The major issues that are faced by the Singapore
Cyber sports and Online Gaming Association
(SCOGA) are based on the insufficient support of
that the organization provided to the gamers
The organization is expected to provide financial and
talent based support to the gamers for enhancing
their operations and keep them motivated
Lack of suitable resources has affected the
organizational operations while operating in diverse
international markets.

Growing market of E-Sports

Inflation rate in Singapore

Issues faced by Singapore Cyber sports
and Online Gaming Association (SCOGA)
The inability of the organization, SCOGA, in
providing sufficient monetary support and
product sponsoring has affected the Public
Relations of the same while considering the
different activities of the gamers
The lack of suitable product sponsoring
events and promotional activities has
restricted the capabilities of the organization
to reach out to the target groups of audience

Issues faced by Singapore Cyber sports
and Online Gaming Association (SCOGA)
Lack of promotions and marketing has
affected the organizational capabilities of
making the target audience aware of the
operations that the concerned business is
undertaking
The major drawback that is encountered by
the organization is due to the inadequate
funding, which has restricted their operations
relating to training the gamers

3. Communication plan
The communication plan that might be
undertaken by the organization will be based
on the objective of making the target
audience aware of the different propositions
that are made by the same

The communication plan will be helping the
organization in maintaining the efficacy of the
operation through making the stakeholders
aware of their objectives and thereby
maximize the involvement of the same in the
processes

Goals Responsible person Medium of
communication
Timeframe Rationale
Making the gamers aware
of the policies and
offerings of the
organization
PR manager of the
concerned organization
E- mail. newsletters,
website, social media
platforms promotional
campaigns and interviews
2- 7 months Making the gamers aware
of the different activities
planned by the
organization will be
helping the same in
promoting the offerings
and thereby maintain the
efficacy of the PR
(Borowy, 2012). On the
other hand, the
promotional practices will
be helping the association
in maximizing the
involvement of the gamers
in the online gaming arena
through motivation and
support.

Making the relevant
stakeholders aware of the
processes that are
undertaken by the business
The operations
manager of the
concerned
organization
Social media,
dedicated portal,
meetings and sessions
4- 9 months Making the relevant
stakeholders aware of the
different processes .that are
planned by the organization
will be helping the same in
facilitating the smooth
functioning of the processes
(Kim, 2013). Moreover, the
conscious stakeholders will
be assisting the organization
in maximizing the
involvement of the
stakeholders in the
processes.

Undertaking collaboration
with different government
bodies and game developing
institutions
The IT manager of the
concerned organization
E- mails. newsletters,
company website, social
media platforms
7- 9 months Undertaking frequent
communications with the
different government
agencies and game
developing institutions will
be helping the concerned
organization in maintaining
the efficacy of the
operations through
sufficient funding and
support. Communication
with the relevant business
houses will be helping the
association in maintaining
the efficacy of the
operations of the same
through enhanced
collaborative functioning.

4. Target audience and
Measurement of success
 The target audience of the concerned
organization is specifically the gamers and the
people who are indulged in playing e- Games.
 The success will be measured through the
assessment of the growing motivation levels of
the gamers in Singapore. On the other hand, the
market assessment of the growth of the online
games in the respective nations will be helping
to measure the success factors.