Scoop Delight Business Plan: Launching a Vegan Ice Cream Company

This document presents a business plan for Scoop Delight, a company focused on offering a wide variety of vegan ice creams made from non-dairy products. The plan details the company's objective to provide health-conscious consumers with delicious and guilt-free ice cream options. It includes a PESTLE analysis, SWOT analysis, competitor analysis, and segmentation, targeting, and positioning strategies. Furthermore, the plan outlines the marketing mix and provides financial information to support the feasibility of the business venture. In conclusion, the business plan emphasizes the importance of a clear vision and objectives for entrepreneurs entering the market with innovative and health-focused products. Desklib provides access to similar business plans and study tools for students and entrepreneurs.

NEW BUSINESS

TABLE OF CONTENTS
• Introduction
• Type and description of business idea
• Description of Products and services
• Pestle Analysis
• Swot Analysis
• Competitor analysis
• Segmentation, Targeting and Positioning
• Marketing Mix
• Financial information
• Conclusion
• References

INTRODUCTION
• The presentation is based on the business plan
that is associated with the company offers
large variety of vegan ice creams that is made
from non- dairy products.

Type and description of business idea
• So by considering these factors and also to resolve this issue, Scoop
Delight presents wide variety of vegan ice creams which is made
from the milk that is obtained from the non-dairy products.
• The company's aim is not only to sell large number of vegan ice-
creams but also considered the health of the person so that they can
enjoy without considering the problem of weight gain .

Description of Products and services
• Scoop Delight will offer wide range of vegan ice-
creams that includes various different flavours that
is Dark chocolate, Almond sea salt , cashew, coffee
Hazelnut etc.

PESTLE ANALYSIS
• Political factors
• Economic factor
• Social factors
• Technological factors
• Legal factors
• Environmental factors

SWOT ANALYSIS
• Strength
• Weaknesses
• Opportunities
• Threat

COMPETITOR ANALYSIS
• Product
• Pricing strategy
• Promotional strategy
• USP

CONTINUE…

SEGMENTATION, TARGETING AND POSITIONING
• Segmentation
• Targeting
• Positioning

MARKETING MIX
• Product
• Price
• Place
• Promotion